Global Total Addressable Market for Working Parents

Part
01
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Part
01

Global Total Addressable Market for Working Parents

Working parents account for an estimated 34.52% of the global workforce in English-speaking countries. However, the estimate is based on data from four English-speaking countries given the unavailability of global data.

USA

  • According to the US Bureau of Labour Statistics, the number of fathers with dependent children in the US that were working in 2019 is 26,756,000.
  • The number of mothers with dependent children in the US that were working in 2019 is 25,277,000.
  • That means that the total parents in the workforce in the US is about 52,033,000 (26,756,000 + 25,277,000).
  • The total number of employees in the US in 2019 was 164,579,000. Hence, working parents accounted for 31.62% (52,033,000/52,033,000 * 100) of the labor force in the US.

UK

  • According to the UK Office of National Statistics (ONS), the number of fathers with dependent children is 6,367,000, and 92.6% of them are working. That means about 5,895,842 (92.6% * 6,367,000) fathers are working in the UK.
  • The number of mothers with dependent children in the UK is 7,817,000, and 75.1% of them are working. That means that 5,870,567 mothers (75.1% * 7,817,000) with dependent children are in the workforce.
  • Hence, the total number of parents in the workforce in the UK is about 11,766,409 (5,870,567 + 5,895,842).
  • The total number of employees in the UK is 30.5 million. Hence, working parents account for 38.58% of the workforce in the UK.

Australia

  • The total number of couple families in Australia with dependents is 2.6 million and 66.4% of these families have both parents working. That means that about 1,726,400 (66.4% * 2.6 million) of those families have both parents working, representing a total of 3,452,800 parents (1,726,400 * 2 - father and mother) in the workforce.
  • The 2020 data from the Australia Bureau of Statistics further shows that 92.1% of couple families in Australia with dependents have at least one parent working. That means that 25.7% (92.1% - 66.4%) of such families have one parent working. That is an additional 668,200 parents (25.7% * 2.6 million) in the workforce.
  • The number of one-parent families with dependent where the parent is working is 405,000.
  • Hence, the total number of parents in the Australian workforce is 4,526,000 (3,452,800 + 668,200 + 405,000).
  • There are about 12,877,900 employed in Australia. That means that working parents account for about 35.15% (4,526,000/12,877,900 * 100) of the Australian workforce.

Canada

  • There were about 1,901,000 couple families in Canada with children with both parents working in 2014 (the latest data available on parent employment), which implies that 3,802,000 (1,901,000 * 2 (mother and father)) such parents were in the labor force.
  • There were 736,000 couple families in Canada in 2014 with dependent children in which only one of the parent was employed.
  • For lone-parent families with children in Canada, 69% of lone mothers and 82% of lone fathers were working in 2014.
  • Lone mother families accounted for 81% of the 698,000 lone-parent families in Canada, which means there are about 565,380 such mothers. Given that 69% of lone mothers were working in the same year, it means that the number of lone mothers working was about 390,112 (69% * 565,380) in 2014.
  • Lone father families accounted for 19% (100 - 81%) of the 698,000 lone-parent families in Canada, which means there were about 132,620 (19% * 698,000) such fathers in 2014. Given that 82% of lone fathers were working in the same year, it means that the number of lone fathers working was about 108,748 (82% * 132,620) in 2014.
  • Hence, the total parents with children that were part of Canada's labor force in 2014 was 5,036,860 (3,802,000 + 736,000 + 390,112 + 108,748).
  • The total number of employees in Canada in 2014 was 15,382,983. This means that parents with children accounted for 32.74% (5,036,860/15.382,983 * 100) of the total workforce in Canada.

Percentage of Global Workforce that are Parents in English-Speaking Countries

  • The research above shows that the percentage of working parents with dependent children in the workforce in the US, UK, Australia, and Canada is 31.62%, 38.58%, 35.15%, and 32.74% respectively.
  • If we assume that the percentage of working parents with dependent children in the workforce in the UK, Australia, Canada, and the US is similar to that of other English-speaking countries globally, it would mean that working parent with dependent children in the global English-speaking workforce accounts for 34.52% of the total workforce ((31.62% + 38.58% + 35.15% + 32.74%)/4)).

Research Strategy

Our research team first attempted to find global data on the percentage of the global workforce that are working parents, focusing on English-speaking countries. However, various research paths we explored to find the data were unproductive. Hence, we decided to triangulate the result by analyzing the number of working parents in the workforce of various English-speaking countries. We were able to analyze four of such countries, and we have provided a global estimate based on data from the four countries detailed above.
Part
02
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Part
02

Total Addressable Market Working Parent Wellness Program

The estimated market size of working parents Employee Wellness Program is between $17.19 billion and $19.75 billion.

Total Addressable Market Working Parent Wellness Program

  • According to Allied Market Research, the global workplace wellness market size was valued at about $49.81 billion in 2019.
  • Similar research by Grandview Research estimated that the global corporate wellness market size was valued at $57.2 billion in 2019.
  • Data specifically for the total addressable market size (TAM) of working parents Employee Wellness Program is unavailable.
  • However, our earlier research above showed that working parents accounted for 34.52% of the global workforce in English-speaking countries.
  • If we assume that the global workplace wellness market size is evenly distributed across all employee groups, it would mean that working parents also account for 34.52% of the global workplace wellness market size.
  • Hence, it would mean that the market size of working parents Employee Wellness Program is between $17.19 billion (34.52% * $49.81 billion) and $19.75 billion (34.52% * $57.2 billion).

Research Strategy

Our research team focused on finding data on the total addressable market size (TAM) of working parents Employee Wellness Program. However, we were unable to find the specific data despite exploring various research paths, hence, our team attempted to triangulate the data using data on the percentage of working parents in the workforce as explained above.

Although we were able to triangulate the data on market size, we were unable to determine the percentage of the global market size that is addressable given the limited data available.
Sources
Sources