USA

• According to the US Bureau of Labour Statistics, the number of fathers with dependent children in the US that were working in 2019 is 26,756,000.
• The number of mothers with dependent children in the US that were working in 2019 is 25,277,000.
• That means that the total parents in the workforce in the US is about 52,033,000 (26,756,000 + 25,277,000).
• The total number of employees in the US in 2019 was 164,579,000. Hence, working parents accounted for 31.62% (52,033,000/52,033,000 * 100) of the labor force in the US.

UK

• According to the UK Office of National Statistics (ONS), the number of fathers with dependent children is 6,367,000, and 92.6% of them are working. That means about 5,895,842 (92.6% * 6,367,000) fathers are working in the UK.
• The number of mothers with dependent children in the UK is 7,817,000, and 75.1% of them are working. That means that 5,870,567 mothers (75.1% * 7,817,000) with dependent children are in the workforce.
• Hence, the total number of parents in the workforce in the UK is about 11,766,409 (5,870,567 + 5,895,842).
• The total number of employees in the UK is 30.5 million. Hence, working parents account for 38.58% of the workforce in the UK.

Australia

• The total number of couple families in Australia with dependents is 2.6 million and 66.4% of these families have both parents working. That means that about 1,726,400 (66.4% * 2.6 million) of those families have both parents working, representing a total of 3,452,800 parents (1,726,400 * 2 - father and mother) in the workforce.
• The 2020 data from the Australia Bureau of Statistics further shows that 92.1% of couple families in Australia with dependents have at least one parent working. That means that 25.7% (92.1% - 66.4%) of such families have one parent working. That is an additional 668,200 parents (25.7% * 2.6 million) in the workforce.
• The number of one-parent families with dependent where the parent is working is 405,000.
• Hence, the total number of parents in the Australian workforce is 4,526,000 (3,452,800 + 668,200 + 405,000).
• There are about 12,877,900 employed in Australia. That means that working parents account for about 35.15% (4,526,000/12,877,900 * 100) of the Australian workforce.

Canada

• There were about 1,901,000 couple families in Canada with children with both parents working in 2014 (the latest data available on parent employment), which implies that 3,802,000 (1,901,000 * 2 (mother and father)) such parents were in the labor force.
• There were 736,000 couple families in Canada in 2014 with dependent children in which only one of the parent was employed.
• For lone-parent families with children in Canada, 69% of lone mothers and 82% of lone fathers were working in 2014.
• Lone mother families accounted for 81% of the 698,000 lone-parent families in Canada, which means there are about 565,380 such mothers. Given that 69% of lone mothers were working in the same year, it means that the number of lone mothers working was about 390,112 (69% * 565,380) in 2014.
• Lone father families accounted for 19% (100 - 81%) of the 698,000 lone-parent families in Canada, which means there were about 132,620 (19% * 698,000) such fathers in 2014. Given that 82% of lone fathers were working in the same year, it means that the number of lone fathers working was about 108,748 (82% * 132,620) in 2014.
• Hence, the total parents with children that were part of Canada's labor force in 2014 was 5,036,860 (3,802,000 + 736,000 + 390,112 + 108,748).
• The total number of employees in Canada in 2014 was 15,382,983. This means that parents with children accounted for 32.74% (5,036,860/15.382,983 * 100) of the total workforce in Canada.

Percentage of Global Workforce that are Parents in English-Speaking Countries

• The research above shows that the percentage of working parents with dependent children in the workforce in the US, UK, Australia, and Canada is 31.62%, 38.58%, 35.15%, and 32.74% respectively.
• If we assume that the percentage of working parents with dependent children in the workforce in the UK, Australia, Canada, and the US is similar to that of other English-speaking countries globally, it would mean that working parent with dependent children in the global English-speaking workforce accounts for 34.52% of the total workforce ((31.62% + 38.58% + 35.15% + 32.74%)/4)).

Research Strategy

Total Addressable Market Working Parent Wellness Program

• According to Allied Market Research, the global workplace wellness market size was valued at about $49.81 billion in 2019.
• Similar research by Grandview Research estimated that the global corporate wellness market size was valued at $57.2 billion in 2019.
• Data specifically for the total addressable market size (TAM) of working parents Employee Wellness Program is unavailable.
• However, our earlier research above showed that working parents accounted for 34.52% of the global workforce in English-speaking countries.
• If we assume that the global workplace wellness market size is evenly distributed across all employee groups, it would mean that working parents also account for 34.52% of the global workplace wellness market size.
• Hence, it would mean that the market size of working parents Employee Wellness Program is between $17.19 billion (34.52% * $49.81 billion) and $19.75 billion (34.52% * $57.2 billion).

Research Strategy