Zignals Competitive Analysis

Part
01
of six
Part
01

Zignals Overview

Zignals is a first-of-its-kind investor tool platform. It provides interactive HTML5 stock charts and alerts. Further details of the company can be found in the attached spreadsheet.

Summary

  • Zignals was launched in 2008 by Patric Brazel and Scott Tattersall.
  • The company claims that it provides "best" HTML5 stock charts.
  • The net funding of the company is $$3,601,788 ($3.602 million).
  • Declan Fallon is the Senior Market Technician and Community Director of Zignals (he also oversees company Twitter handle).
  • Recently, the company launched its paid plans starting at $10 (€9) and $30 (€27) a month.

Calculations

The company has received 2 rounds of funding till now. The most recent funding was of $831,000. The 2007 funding was in euros, however. We have used '€1 = $1.10832' as the basis for converting the funding into USD. The 2007 funding was €2.5 million.
Therefore,
  • 2007 funding in USD = (€2,500,000)*($1.10832) = $2,770,788
Overall funding,
  • Total funding in USD = $2,770,788 + $831,000 = $3,601,788
Part
02
of six
Part
02

Zignals Competitors

Nine companies who would be considered competitors to Zignals are StockCharts, BarChart, TradingView, Yahoo Finance, Investing.com, Level2StockQuotes, LiveCharts, eSignal, and MetaStock. The overview of these companies can be found in the attached spreadsheet.

Summary

  • StockCharts is a financial platform. It provides users with market analysis tools to its users.
  • BarCharts is a commodity and future market data provider.
  • TradingView provides stock charting services.
  • Yahoo! Finance is the financial platform of Yahoo. The website provides market analysis, news, and charting services.
  • Investing.com provides real-time data, quotes, charts, financial tools, breaking news and analysis to its users.

Research Strategy

To identify the competitors of Zignals, we first identified the core services provided by Zignals. We found during our previous research that Zignals has two core business functionalities, namely Stock Charts and Stock Alerts. It provides market analysis charts to its users. We also identified that it serves US and UK as its prime markets.

We then went ahead and identified 9 prominent companies or websites which provides market analysis tools via charts and alerts. We also made sure that these companies served the markets in which Zignals served. The companies identified serve US, UK, or both as their prime markets. They all necessarily provide charting services for stocks and other trade-able commodities like forex and cryptocurrency.
Part
03
of six
Part
03

Competitors 1

StockCharts, BarCharts, and TradingView are three competitors to Zignals. All three of them provide market data charting services, in addition to other services. Details of these companies can be found in the assigned spreadsheet.

Summary

  • StockCharts was found in 1999 by Chip Anderson.
  • StockCharts also has its own streaming service called StockCharts TV, where it streams investor and market friendly content.
  • StockCharts claims that it provides users with technology to better monitor financial data.
  • BarCharts was founded in 1934. Its website BarChart.com was launched in 1995.
  • TradingView was launched in 2011. It acquired TradeIT in April, 2019.

Research Strategy

Funding information for BarCharts was not found during our research.

To find this information, we looked into company annual reports and press releases. However, no annual reports were found on the company website. Press releases of the company were also post-2016. There was no funding information among the press releases. We attempted a press scan of the company to locate any funding related news articles. After scouring through sources like Financial Times, Economic Times, Wall Street Exchange, and Harvard Business Review, we found no funding related news articles.
We then tried to look into third party sources like Crunchbase, Pitchbook, and Angel List. However, no funding related information was found on these websites. At the end, we concluded that the company has not received any funding.
Part
04
of six
Part
04

Competitors 2

Yahoo! Finance, Investing.com, and Level2StockQuotes are three competitors to Zignals. All three of them provide market data charting services, in addition to other services. Details of these companies can be found in the assigned spreadsheet.

Summary

  • Yahoo! Finance is the finance arm platform of Yahoo.
  • David Filo is the co-founder and chief of Yahoo.
  • Investing.com company was founded in 2007.
  • Investing.com was acquired in 2012 by forexpros.
  • Level2StockQuotes provides stock market analysis and charting services.

Research Strategy

Yahoo! Finance is a part of the Yahoo website and is a part of the whole Yahoo company. It is not a separate company, but rather one of many offerings by Yahoo. For this reason, no individual information for Yahoo! Finance, such as history, funding, and leadership/team was locatable. We have, therefore, presented the history, funding, and leadership/team details of Yahoo! Company itself.

History, funding, and team details of Level2StockQuotes was not found during our research.

To find these pieces of information, we first ran a full site scan of Level2StockQuotes. We found no annual reports or press releases to supplement our search for this information. We also did not find any kind of description page for the company.
We next ran an in-depth press scan for Level2StockQuotes. We used credible websites like Financial Times, Economic Times, Wall Street Exchange, and Harvard Business Review, but without any success. We then attempted a general press search to find any news article related to the company, but found totally unrelated results.
We then tried to locate the company on third party websites like Crunchbase, Pitchbook, and Angel List. We did not find the company of these or any other company directory. We concluded in the end that the details of Level2StockQuotes are scarce and not available in public domain.
Part
05
of six
Part
05

Competitors 3

LivaCharts UK, eSignal, and MetaStock are three competitors of Zignals. All three of them provide market data charting services, in addition to other services. Details of these companies can be found in the assigned spreadsheet.

Summary

  • LiveCharts UK was found in 2004.
  • LiveCharts UK has had 2 funding rounds till date.
  • eSignal provides stock data charting to investors.
  • eSignal claims to have a network of 7x24x365 staff.
  • Innovative Market Analysis acquired the MetaStock in 2013.

Research Strategy

Funding and leadership/team details of the three companies were not found during our research. Detailed history of LiveCharts UK eSignal was also not found.

To find these pieces of information, we did a full site scan for each company. We did not find any annual reports on any of the company websites. We then turned our attention to the press releases of each company. In case of eSignal and LiveCharts UK, no press releases were found. In case of MetaStocks, even though press releases were found, they were only up till 2011. These press releases provided no funding and team information for the company.
We then conducted separate press scans for each company. We searched through credible websites like Financial Times, Economic Times, Wall Street Exchange, and Harvard Business Review, but no news or media article was found on these companies. We the conducted a general press search to find any possible news source which might supplement our research. We found scarce results on these companies, which added no value to the research and did not provide us the required information.
We then tried to locate these companies on third party websites like Crunchbase, Pitchbook, and Angel List. We did find LiveCharts UK on Pitchbook, but it had almost no useful information. IT listed the funding of LiveCharts UK as undetermined. We also found eSignal's profile on Crunchbase, but without the required information. No other profiles were found for these companies on any third party website that could provide us with the required information. We concluded that the required information is not publicly available.
Part
06
of six
Part
06

Zignals Competitive Analysis Presentation

Findings from the completed research have been condensed into the attached presentation.

Summary

  • The findings from the "Zignals Competitive Analysis" have been entered in slides 1 – 15.
  • The accompanying spreadsheet can be viewed here.
  • The final presentation can be viewed here.
Sources
Sources