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Youtube Channel - Revenue Methods
Information regarding Ryan ToysReview, Cocomelon, PewDiePie, Little Baby Bum, Diresta Creative, Creative Channel, and Get Hands Dirty has been provided in the attached spreadsheet.
RYAN TOYSREVIEW
- Ryan ToysReview makes approximately $22 million per year through advertisements and sponsored content.
- All but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.
- Estimated Annual Income of $1.8M — $28.9M.
COCOMELON-NURSERY RHYMES
- The channel makes between $9.3 million and $148.7 million per year through advertisements.
PEWDIEPIE
- The channel makes between $1.7 million and $26.8 million annually through advertisements and sponsored content.
- Earnings are through advertisements and sponsored content.
LITTLE BABYBUM-NURSERY RHYMES & KIDS SONGS
- The channel makes between $543.3K and $8.7M annually.
- Earnings are through advertisements only.
DIRESTA CREATIVE
- The channel makes between $14.4K — $230.4K annually.
- Earnings are through advertisements and sponsored content.
CREATIVE CHANNEL
- The channel makes between $61.3K — $980.6K annually.
- Earnings are through advertisements.
GET HANDS DIRTY
- The channel makes between $2.5K —$39.8K annually.
- Earnings are through advertisements and sponsored content.
RESEARCH STRATEGY
To find the requested information, we looked through media platforms, such as Forbes and Business Insider where we gained relevant insights regarding Ryan ToysReview and PewDiePie. However, information regarding the other five channels could not be found using these and other similar sources such as Influencer Marketing Hub and Variety. Therefore, we looked for data on Social Blade, a social media statistical and analytical site. Here, we found useful data on the remaining channels. Despite this, we were unable to establish their income methods as the site only provided information on their estimated annual income. We also tried to find some general information about the usual ways that YouTube influencers generate revenue and we found that some of the most common ways were through advertisements, sponsored content, merchandise sales, and fan donations. We tried to go through each channel's official page in order to see if any of those revenue streams were used but nothing was specifically mentioned that would suggest that anything other than advertisement and the occasional sponsored content was used by each of those YouTubers.