Reevoo is a private company, and therefore they do not publicly publish details on their financials and clients. However, I have been able to roughly calculate that Reevoo makes approximately $265,957 in annual revenue per client. It is also estimated that Reevoo also makes the largest share of this revenue from the travel industry.
In 2005 Richard Anson, Ben Griffiths and Guy Logan created Reevoo in order to help customers choose what to buy. Today, the company exists in 60 countries and in 30 different languages. Reevoo states that they're "relied on by customers around the world to make better decisions, and by brands to connect with their customers." In short, the company provides company reviews to help shoppers make better buying decisions. The solution that Reevoo offers provides personal recommendations from shoppers for shoppers. Reevoo claims that this is a more effective marketing tool than conventional marketing. Their solution connects brands with customers through real reviews, customer conversations, and engaged experiences.
Reevoo are a private company, and therefore they do not release their financials publicly. However, it is estimated that their annual revenue is $12.5 million. They employ 95 people, meaning that currently they are a medium size company.
In addition to not releasing financial details, Reevoo also do not release other statistics regarding the running of their company. For example, there is no data online telling us how many clients the company has. This is not unusual given that they are a private company. I searched on the company's website for press releases and other general information, as well as searching through online articles and news stories relating to Reevoo, but this information was not available as a definite figure or as an estimation.
However, I found a list of Reevoo's clients on their website: Lexus, Kia, Peugeot, Volvo, Hyundai, Vauxhall, LV, British Gas, Legal and General, Money Supermarket, Npower, Jesse's, Nintendo, Lenovo, Beko, Dr Martens, Nissan, Honda, Whirlpool, Pandora, British Airways, Jardine Motors Group, Direct Line, HomeServe, Black + Decker, The Good Guys, Unieuro, Cottages.com, ebuyer.com, Heathrow, Dixons Carphone, Titan, Indesit, Parkdean Resorts, AmericanGolf, Apollo, Europcar, Golfbreaks.com, Admiral, The Car People, Eurocamp, Berghaus, PixartPrinting, APH, TSB, Millennium Hotels and Resorts and Atom Bank.
There is no indication whether this is an exhaustive list, but due to the lack of data available I have used it to make a rough calculation of revenue generated per client.
I divided the total annual revenue of $12.5 million by the total number of clients (47) which totaled to = $265,957 per client.
As financial information on Reevoo is not available it is not possible to break down their revenue based on company size.
Reevoo tell us that they have clients within the following industries: Automotive, manufacturing, regulated industries, retail and travel. Again, as there was no data available which provided a breakdown of revenue per industry I made a calculation to roughly estimate this.
In order to calculate the revenue generated by each industry I first did a rough check that all companies were of the same size (more or less) and therefore can be assumed to be generating roughly the same revenue. While it is out of the scope of this response to analyze all 47 clients, I have looked at the company sizes of ten clients spanning all categories and have found that most are very large companies of similar sizes:
1. Lexus: Large company, 10,001+ employees 2. Kia: Large company, 50,000 employees 3. Peugeot: Large company, 50,000 employees 4. Vauxhall: Large company, 35,000 employees 5. Lenovo: Large company, 60,000 employees 6. Pandora: Large company, 21,200 employees 7. Jessops: Large company, 501-1,000 employees 8. Beko: Large company, 10,001+ employees 9. British Gas: Large company, 29,041 employees 10. British Airways: Large company, 40,000 employees
From this we can assume that the revenue may be split fairly even between the companies.
Next I added up the total number of clients within each category, I found that Reevoo has ten automotive clients, seven manufacturing clients, 10 clients from regulating industries, nine from retail, and 11 from travel. I then used this data to calculate how much revenue is being generated from each industry:
Automotive: $2.65 million
Manufacturing: $1.86 million
Regulating Industries: $2.65 million
Retail: $2.39 million
Travel: $2.92 million
To calculate these figures I followed this formula: Average revenue per client ($265,957) multiplied by number of clients within the industry.
From this we can see that travel is generating the most revenue, followed by automotive and regulating industries equally. However, this based on the assumption that all clients are weighted the same in terms of revenue generation.
To sum up, Reevoo makes approximately $265,957 in annual revenue per client. In addition to this, it is estimated that they make most of this revenue from clients in the travel industry, followed by the automotive and regulating industries equally, the retail industry and finally the manufacturing industry.