Museums By Attendance 5
The next ten museums in the world ranked by the number of annual visitors from ages 20 to 40 are the following: Field Museum of Natural History, Tokyo National Museum, Rijkmuseum, China Three Gorges Museum, Shangai Museum, Zhejiang Museum of Natural History, Auschwitz-Birkenau Museum, U.S. Holocaust Museum, State Tretyakov Gallery, and National Science & Technology Museum. All the required details were entered into the attached spreadsheet in rows 42 to 51.
In order to identify the next top ten museums in the world by the number of annual visitors who are 20 to 40 years of age, we first looked for directly available lists that ranked museums around the world based on this specified metric. We searched for reports or articles containing ranked lists in relevant museum and tourist industry sites such as the Global Museum Org, Eurozine, Unesco, Science Museum, and others; publications such as Forbes, Business Insider, Huffington Post, BBC, CNN, The New York Times, The Arts, The Art Newspaper, and other related sources. Based on this approach, we were not able to find any report or article that contains a ranked listing of the top museums in the world based on the number of visitors aged 20 to 40 years old. What we found from this search is the 2017 Museum Index report from AECOM and the Themed Entertainment Association (TEA) on the top museums from around the world that were ranked based on the number of yearly visitors. However, the report did not specify the ages of those visitors.
The 2017 Museum Index breaks out the top 20 Museums by region, split into North America, Asia-Pacific, and EMEA. Using each list we removed any museums already listed in the previous research and worked through each list to identify the next top 10 museums visited by 20 to 40 year olds, based on the calculations below. We searched for relevant statistics that could help in breaking down the age groups of the visitors of these identified museums. We went through another round of search through the sites mentioned above to look for any industry surveys, articles, and other reports that could contain these specific age-related visitor figures. However, this approach did not yield any visitor age ranking information for the museums that we have already identified. What we found was a promising global museum report that was behind a paywall. However, we could not confirm if the report really contained the ranking of the museums based on the age of their visitors as the contents were hidden.
We then tried another approach by identifying any country-specific statistics on the age ranges of the museum visitors in our draft list. Next, we obtained the countries where these museums were located from the Museum Index report. Based on the report, the following are the locations of these museums: the United States, Japan, China, Netherlands, Poland, Russia, and Taiwan. Given this information, we searched for country-specific age demographic information on the visitors of the museum types in our draft list. We looked for this information in various sources such as in the survey sources like the National Endowment for the Arts, the American Association of Museums, Humanities Indicators, the European Group on Museum Statistics, and other similar sites; industry reports such as the Museum Audience Report, and other related articles, government statistics databases such as the Ministry of Culture Statistics in France, and other similar sources; trusted media sites such as the RBTH, Sup China, SCMP, China Daily, and other relevant sources. Based on this approach, we were able to find a breakdown by age groups for the United Kingdom the United States, and France. However, we were not able to find the visitor age breakdown for the other countries. What we found for Japan, China, Netherlands, Poland, Russia, and Taiwan were mainly general museum statistics and information that were not related to the specified visitor age breakdown for the museums that we were looking for.
We also tried looking for the visitor age breakdown in the official sites of the ten museums in our draft list. However, there were no relevant visitor age demographic data breakdown found. What we found were general museum visitor information that were not useful for the age metrics that we need. We then consolidated all the information found from our search strategies above to derive the approximate percentage of museum visitors who are 20 to 40 years of age. The age demographics percentage data from the UK, the US, and France were multiplied with the number of visitors of the top museums from these countries in our draft list. In the case of Japan, China, Netherlands, Poland, Russia, and Taiwan who don't have this percentage breakdown, we derived a global visitor average age breakdown from the available data of the UK, the US, and France. We also found this data for Canada so we included this as well in calculating for the global average. We then ranked the museums in our draft list after completing the calculations for their visitors' age breakdown data. The section below contains the calculations. Given the constraints around the availability of this data, please take note that the age ranges can sometimes go over the age of 40 or fall under the given minimum age range of 20 years old.
MUSEUMS BY ATTENDANCE
THE UNITED STATES
As per the 2017 survey of the Public Participation in the Arts group, 24% of museum visitors belong to the age bracket of 18-24 years, 25.3% into the age bracket of 25-34 years, and 27.4% into the 35-44 years bracket. Based on this, the total percentage for the 18 to 44 years age bracket will be the following: 24% + 25.3% + 27.4% = 76.7%. These percentages were mostly for those art-related museums. However, given the limited amount of data and the similarity of the categories, we have extrapolated that these figures were also applicable to other types of museums in the US.
The following are the calculations for the next top US museum in our draft list and its number of visitors:
Field Museum of Natural History : 1,800,000 visitors
Field Museum of Natural History Visitors' Age Bracket 18-44 years old = 0.767 x 1,800,000 = 1,380,600 visitors
U.S. Holocaust Museum of Natural History : 1,700,000 visitors
U.S. Holocaust Museum of Natural History Visitors' Age Bracket 18-44 years old = 0.767 x 1,700,000 = 1,303,900 visitors
Since we were not able to find the visitors' age breakdown statistics for Japan, China, Netherlands, Poland, Russia, and Taiwan we decided to use the average percentages that were calculated above for the UK, US, France, and the available figure from a museum survey in Canada. We have extrapolated the derived percentage as the global average based on the limited available information.
Based on the Museum Audience Report, 10% of museum visitors in the UK belong to the age bracket of 16-24 years, 16% in the 25-34 years bracket, and 18% in the 35-44 year bracket. This results in a total of (10% + 16% + 18%) 44% of visitors that fall in the age bracket of 16-44 years.
Based on the Canadian survey, around 8% of the visitors in the age bracket of 15-24 went to the museums, 15% from the age bracket of 25-34, and 42% from the 35-54 age bracket. The total global percentage for the museum visitors' age bracket of 15 to 54 year was calculated as follows: 8% + 15% + 42% = 65%.
Global average museum visitors' age for the target age bracket = (percentage UK + percentage US + percentage France + percentage Canada) / 4 = (44% + 76.7% + 66.4% + 65%)/4 = 63%
This percentage was then applied in the visitor age breakdown calculations for the museums from in our draft list for museums in Japan, China, Netherlands, Poland, Russia, and Taiwan:
Tokyo National Museum = 2,180,000 Visitors from all age groups
Tokyo National Museum Visitors' Age Bracket 18-50 years old = 0.63 x 2,180,000 = 1,373,400 visitors
Rijkmuseum = 2,160,000 Visitors from all age groups
Rijkmuseum Visitors' Age Bracket 18-50 years old = 0.63 x 2,160,000 = 1,360,800 visitors
China Three Gorges Museum = 2,112,000 Visitors from all age groups
China Three Gorges Museum Visitors' Age Bracket 18-50 years old = 0.63 x 2,112,000 = 1,330,560 visitors
Shangai Museum = 2,190,000 Visitors from all age groups
Shangai Museum Visitors' Age Bracket 18-50 years old = 0.63 x 2,190,000 = 1,328,670 visitors
Zhejiang Museum of Natural History = 2,100,000 Visitors from all age groups
Zhejiang Museum of Natural History Visitors' Age Bracket 18-50 years old = 0.63 x 2,100,000 = 1,323,000 visitors
Auschwitz-Birkenau Museum = 2,100,000 Visitors from all age groups
Auschwitz-Birkenau Museum Visitors' Age Bracket 18-50 years old = 0.63 x 2,100,000 = 1,323,000 visitors
State Tretyakov Gallery = 2,024,000 Visitors from all age groups
State Tretyakov Gallery Visitors' Age Bracket 18-50 years old = 0.63 x 2,024,000 = 1,275,120 visitors
National Science & Technology Museum = 1,981,000 Visitors from all age groups
National Science & Technology Museum Visitors' Age Bracket 18-50 years old = 0.63 x 1,981,000 = 1,248,030 visitors