How can Wonder be improved?

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How can Wonder be improved?

Hello! Thank you for your question about Wonder, Inc. and how it can be improved, both within and without. The short answer is that analysts want more control over projects, reviewer bias to be addressed, and more technical support. Unfortunately, we could find no responses directly from clients but have compiled some suggestions to help grow the company, including hiring a social media manager, and restructuring its online presence to reach clients as well as researchers. Below you will find a deep dive into our findings.

METHODOLOGY

First, my colleague and I looked for reviews from analysts within Wonder Inc. (Wonder), focusing on what they say needs improvement and suggestions on how to implement these improvements. Then we searched for client reviews to find out what they have had any issues with using Wonder, Inc. We had to get creative with this answer because almost all info on Wonder is from people who have applied to the company or blogs talking about working from home. We have found creative ways for Wonder to improve in an out of the box way.

DILEMMAS WITHIN

Looking through reviews from the part- and full-time workers at Wonder, one of the main issues seems to be the inability to choose topics that an individual is comfortable with. That along with inconsistent reviewers who allegedly make up arbitrary rules that award the research team with sometimes nothing for hours of hard work make for a lot of frustration for analysts. The inability to clarify or make minor edits before the reviewer sends it off with a pay decrease is a sore point as well. There seems to be some anger from analysts about the pay rate in general, comparing the $10-$16 that is possible to obtain in the entry-level sourcing and writing job to the hundreds of dollars clients are willing to pay elsewhere, especially when half or more of their earnings can easily go to someone else. There are a fair amount of complaints involving a severe lack of technical support in a timely manner as well, which also cuts payout down or forces the release of a project.

SUGGESTIONS

The most feasible suggestions include allowing analysts more control over the jobs they choose, which will lead to better job satisfaction, higher quality performance, and greater worker confidence. Asking reviewers to first contact the writer about questions, and then stick strictly to a rubric will eliminate questions about unwarranted bias in reviewing. Additionally, this will help to alleviate tensions about money and time lost by giving the writer a chance to correct minor mistakes or clarify thought processes. Having an administrator or technical team member available at all times for analysts would be a good idea, as the researcher community is global and access to upper management and technical personnel to handle glitches is imperative during “off” hours.

DILEMMAS WITHOUT

The first thing we noticed is that the Wonder page on Facebook has not posted or been updated since November 2015, although there have been some replies to comments as recently as February 2017. There are only very few followers on the Facebook page. The page offers some issues that arose in 2015, including an inability for a client from Tunisia to pay for services, and questions about confidentiality. Twitter also seems to have little engagement in terms of likes or retweets. Even Google shows very little about what Wonder does, only offering analyst reviews until page 2, where Crunchbase and AngelList have very small blurbs about the company, but not much else.

Suggestions

Facebook showed some questions from late 2015, but it’s unknown if they have been addressed. Therefore, broadening payment methods will increase the global customer base. Wonder also needs to be more transparent to potential clients regarding confidentiality and the handling of sensitive material.
Wonder needs to be more vocal in how it markets itself compared to its competitors in this social media. The company has no Instagram account and only has 1,478 Twitter followers with no engagement with its tweets. No one retweets or favorites Wonder Tweets. The Facebook page has 3,491 followers. It is highly recommended to hire a social media expert to get potential customers (and researchers) more engaged with the company. No one knows about Wonder in the social media universe! A Google search (including news search) shows that there is no practical company information other than the website, researcher reviews of working there and blogs around working from home. Wonder needs to restructure its online presence to where people know about the brand from a client perspective and what it does and how it differs from any competitors.

CONCLUSION

To wrap this up it seems that analysts want more control over projects, reviewer bias to be addressed, and more technical support. Unfortunately, we could find no responses directly from clients but have compiled some suggestions to help grow the company, including hiring a social media manager, and restructuring its online presence to reach clients as well as researchers. Below you will find a deep dive into our findings
Thank you for using Wonder! Please let us know if we can do anything else!


Sources
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