Women Travel Stats
U.S. women play a dominant role in domestic travel and travel expenditure as they account for 92% of the total travel expenditure in the U.S. and are "responsible for 72% of travel decisions." It is no wonder that U.S. female travelers contribute approximately $1.693 trillion to domestic travel expenditure.
Below is a detailed overview of our findings.
In the U.S., women are "[r]esponsible for 70% of travel decisions and 92% of travel purchases." In 2016, the industry generated $2.3 trillion in travel expenditure. According to Statista, spending for domestic travel by U.S. residents accounted for an estimated 80% of total travel expenditures in the U.S., a whopping $1.84 trillion ($2.3 trillion / 80% = $1.84 trillion). According to Visit California, women account for 92% of U.S. travel spending, approximately $1.693 trillion of domestic travel expenditure ($1.84 trillion * 92% = $1.693 trillion). Fifteen percent of women are inclined to spend more than $263 per day and tend to "spend more on clothes and duty-free products."
Women account for an estimated two-thirds of travelers in the U.S., in addition, women make up 54% of affluent travelers who make $250,000 or more per year, a 12% increase from 2010 when women made up 42% of affluent travelers. Fifteen percent of women are inclined to spend more than $263 per day. Women also "spend more on clothes and duty-free products."
• 86% of U.S. women are not afraid to travel, regardless of any deterring event;
• 73% of U.S. women find that traveling makes them stronger; and
• 69% of U.S. women find traveling to be inspiring.
WOMEN TRAVELING FOR PLEASURE
When it comes to vacations, women in the U.S. tend to book tour providers. The types of tours women prefer include active, marine, "yolo" or local living. Active tours include hiking, kayaking, cycling, and tracking. Marine tours involve river cruises and sailing. The "yolo" style tours, which mostly attract 18 to 39-year-old travelers, are fast-paced and budget friendly. Local living tour styles are geared towards cultural experiences. Seventy-three percent of female travelers prefer to travel with their families or significant other, while 10% are solo travelers who looking for deeper experiences. Women who travel alone are likely to make three or more trips "in a given year." For those traveling for deeper experiences, these may include opportunities to connects with locals, forge bonds with people and places all to make the most memorable and enriching experience. According to data from a Trafalgar survey of "U.S. women (aged 18 to 60-years-old), women travel for a number of reasons:
• 52% of U.S. women travel to escape;
• 36% of U.S. women travel to enjoy;
• 32% of U.S. women travel to reflect and grow;
• 31% of U.S. women travel to learn; and
• 17% of U.S. women travel to "test their limits."
It is no wonder that one of the latest trends in this industry is "[f]emale-focused adventure companies." These companies focus on providing women with their ideal getaway. In 2016, leisure travel expenditure for domestic and international travelers in the U.S. stood at $683.1 billion. We know that 80% of this spending was conducted by U.S. residents and that U.S. women account for 92% of travel spending, therefore, U.S. women spent $502.762 billion on direct leisure travel in the U.S., in 2016:
• $546.480 billion * 92% = $502.762 billion.
Undeniably, driving may have contributed a fair amount to the domestic leisure travel expenditure by women. In 2017 women drove 112,038,453 miles for trips compared to men who drove 111,024,202 miles for trips.
WOMEN TRAVELING FOR BUSINESS
According to GTI Travel, when compared to their male counterparts, U.S. female business travelers exhibit five stand-out traits: women pack sooner and pack more; women care more about their safety
When traveling alone, women are mostly concerned; women spend more; women feel under-prepared; and travel assistance is very important to women.
U.S. women who travel for business account for 47% of female travelers. The mode of travel often varies, in 2017 women drove 73,353,208 miles for business, a little less than men who drove 83,483,971 miles for business. Sixty-seven percent of U.S. women business travelers travel by private care, 57.8% by air, 34.1% share a car, and 2% by rail. The majority of these women (68%) "prefer to stay in hotel chains."
According to the U.S. Travel Association, direct business spending by resident and international travelers amounted to $307.2 billion in 2016. Of these travelers 80% were U.S. residents traveling domestically and women made up 92% of total travel expenditure, bringing the total business expenditure in the U.S. (by female U.S. business travelers) to $226.01 billion:
• $245.76 billion * 92% = $226.01 billion.
U.S. female travelers account a for a large portion of domestic leisure and business travel. Women are also the largest domestic spenders and account for $502.762 billion of direct leisure travel expenditure and $226.01 billion of direct business travel expenditure.