WMP Competitive Landscape, Part 6
Progeny is a neonatal care management service for premature newborns while Keriton is a lactation management app for nursing mothers. Detailed information on the value proposition, marketing, partnerships, product offering, and news coverage for each company has been presented in this spreadsheet.
- Progeny provides comprehensive, evidence-based neonatal care management services for premature and medically complex newborns. Its value proposition includes securing social determinants of health, optimizing savings levers, and ensuring payment integrity.
- The company markets itself directly to customers (the families of infants), healthcare providers, insurance companies, employers, consultancies and third-party administrators (TPA).
- It has partnered with Harvard Pilgrim Health Care and Virginia Premier. The services included in both these partnerships include NICU utilization management and case management.
- Progeny was featured in Smart Business Dealmakers as it entered its 16th year of business in 2019. The article also mentioned Progeny forming a partnership with PE firm Sunstone Partners.
- Keriton Kare is a fully automated lactation management system which is available as a mobile app for both Android and iOS. The company specializes in feeding management, lactation analytics and patient engagement for neonatal ICUs.
- The product is marketed directly to customers (nursing mothers), NICU nurses, lactation consultants, nurse managers, and IT/IS staff. Its value proposition is the improvement in process efficiency and safety for users and the improved experience for patients and nurses.
- While Keriton has not published the names of companies that it works with, it has mentioned that two additional hospitals in Philadelphia have partnered with Keriton to train and go-live using its breast milk, donor milk, and formula feeding management platform. The company does not market itself to insurance providers.
- Recent news coverage include Keriton being featured among the key players in the "IoT Healthcare Market" published by Brige Market Research (News Parent), and winning first place at the inaugural "Improving the patient experience" pitch competition hosted by Ipsos and 1776 DC (Technically).
We were able to find all the information for Progeny as well as the required details of Keriton except for the names of the companies that it has partnered with. Keriton provides its services to nursing mothers, NICU nurses and lactation consultants, nurse managers, and IT/IS staff. Based on the information on its official website, the company does not directly do business with insurance providers. While it was found that Keriton had recently partnered with two hospitals in Philadelphia, their names have not been published. In addition to the company website, we searched through press articles, news sources and journals such as the Philadelphia Business Journal, Medcity News, Philadelphia magazine, Open PR, PR Newswire, etc. It was clear that the information on partnerships was not made publicly available.