WLGA-0104 | Gore Media Consumption Report

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Media Consumption Habits, Vascular Surgeons & Cardiologists

Vascular surgeons and cardiologists use media to learn, educate, and build personal branding. In the key findings section, the most popular media for both vascular surgeons and cardiologist are presented in detail.


PUBLISHED JOURNALS THAT VASCULAR SURGEONS AND CARDIOLOGISTS CONSUME

  • SCImago Journal Rank Indicator, expresses the average number of weighted citations, to measure a journal's impact and prestige to its readers.
  • Based on Scimago Journal & Country Rank, the top-ten journals for cardiologists, under the category of cardiology and cardiovascular medicine in 2018, are: Journal of the American College of Cardiology (9.280 weighted citations received in 2018), Circulation (8.613 weighted citations received in 2018), European Heart Journal (6.788 weighted citations received in 2018), JAMA Cardiology (6.060 weighted citations received in 2018), Circulation Research (5.715 weighted citations received in 2018), European Journal of Heart Failure (5.537 weighted citations received in 2018), JACC: Cardiovascular Imaging (5.102 weighted citations received in 2018), Nature Reviews Cardiology (4.882 weighted citations received in 2018), JACC: Heart Failure (4.642 weighted citations received in 2018), and Journal of Heart and Lung Transplantation (4.067 weighted citations received in 2018).
  • Based on Scimago Journal & Country Rank, the top journals that focus in the field of vascular surgery in 2018, are: Journal of Vascular Surgery (1.757 weighted citations received in 2018), European Journal of Vascular and Endovascular Surgery (1.539 weighted citations received in 2018), Journal of Endovascular Therapy (1.517 weighted citations received in 2018), Stroke and Vascular Neurology (1.051 weighted citations received in 2018), Diabetes and Vascular Disease Research (1.043 weighted citations received in 2018), Vascular Health and Risk Management (0.996 weighted citations received in 2018), Vascular Medicine (0.927 weighted citations received in 2018), Journal of Vascular Research (0.895 weighted citations received in 2018), Seminars in Vascular Surgery (0.827 weighted citations received in 2018), and Journal of Vascular Surgery: Venous and Lymphatic Disorders (0.635 weighted citations in 2018).
  • Based on the top journals that cardiologists and vascular surgeons tend to read about topics including but not limited to the coronary artery and valve disease, congenital heart defects, vascular surgery, cardiomyopathy, drug treatment, new diagnostic techniques, and laboratory researches.


OTHER HELPFUL FINDINGS ON MEDIA CONSUMPTION OF CARDIOLOGISTS AND VASCULAR SURGEONS

  • Cardiologists use their social media account to follow a scientific committee or a journal, engage with patients, and build a personal reputation.
  • Cardiologists use Twitter to follow news about their community, talk with similar interest doctors, follow global conferences, share their expertise, and learn valuable insights from the experiences of their peers.
  • A study from the Journal of Vascular Surgery found that the involvement of vascular surgeons in social media, specifically on Twitter, is lacking compared to other specialties and individuals.
  • Cardiologists actively use Medscape to read cardio-themed articles, medical journal articles, recent news about advancements, and to engage in discussions with their peers.
  • The Bob Harrington Show is the most popular podcast for cardiologists. Its most popular discussion was about the 7 Cardiology Trials to Look for in 2018.
  • The Diagnostic and Interventional Cardiology (DAIC), covers broad topics for both cardiologists and vascular surgeons. Cardiologists read cardiology technology content in DAIC, and for March 2019, the website had 276,315 page views for its related content.
  • Several channels related to cardiology are available on YouTube. For example, York Cardiology is a YouTube channel by Dr. Sanjay Gupta, a practitioner of cardiology in York District NHS Hospital. He uses his channel to provide informative videos about cardiology.
  • Cardiologists read Heart, an international peer-reviewed journal, to keep them up to date with essential researches in cardiovascular diseases.
  • Vascular surgeons use Vascular and Endovascular Surgery (VES) journal, to gain insights about original scientific articles on vascular intervention, including new endovascular therapies for peripheral artery, aneurysm, carotid, and venous conditions.
  • Majority vascular surgeons are associated with The Society for Vascular Surgery, a nonprofit professional medical society composed of 5,800 specialty-trained vascular surgeons and professionals. The foundation aims to attain excellence and innovation in vascular health through education, advocacy, research, and public awareness.


RESEARCH STRATEGY

In order to find the media consumption habits of vascular surgeons or cardiologists, we started our research by trying to identify the most preferred media channels by both professions. We searched through multiple credible sites, including MayoClinic and Medscape; however, no direct answer was found. Alternatively, most of the information found during this research led us to different journals published for both professions. Since these vast number of journals target either vascular surgeons or cardiologists, and there is a continued publication, it is safe to assume that vascular surgeons and cardiologists are consuming these journals.

In order to find the preference of cardiologists and vascular surgeons for the journals they read, we searched for the top journals related to their respective field. We found a recent ranking (2018) of journals from SCImago. We sorted the journals based on their impact, measured by the average number of weighted citations, to either the field of cardiologists or vascular surgeons.

We then moved on to see how social media is impacting vascular surgeons and cardiologists. We found numerous media publications that show the importance of Twitter for both cardiologists and vascular surgeons. Next, we tried to ascertain the top websites that engaged either one of the fields to see how they are using those platforms.

Based on the findings, we can conclude that both vascular surgeons and cardiologists primarily consume media to learn more about their field, be updated about new advancements, share knowledge to educate peers and be engaged with their peers and patients.
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