- Hockeydb.com has a predominantly male audience (89%) that is between 25 and 34 years of age.
- Newschoolers.com has a predominantly male audience (68%) that is between 25 and 34 years of age.
RESEARCH STRATEGY
We were unable to identify the demographics of visitors for most of the websites identified in the spreadsheet. Each data point that was unavailable has been marked as N/A in the spreadsheet.
To try to determine demographic information about the website visitors, we have first checked the websites themselves to see if they market to a specific audience. Where applicable, we have also checked the websites of companies that own the platforms. We were able to identify some general statements using this approach. For example, some of the websites claim they cater to "winter sports enthusiasts". However, we were ultimately unable to determine the breakdown of the audience by age or gender using this approach.
We have then consulted website analytics services like SimilarWeb, SEMRush and Alexa. Some of these services do offer visitor demographic data, but only to paying subscribers. Alexa, for example, shows site's audience interests to free users, but not a breakdown by age or gender. This approach enabled us to identify the audience demographics for two websites using Quantcast. Quantcast is a free service that provides website audience demographic data, but since it's a relatively new service, its database does not include information on most of the websites in the spreadsheet.
Finally, we have attempted to identify the demographic information by looking for demographic information on the typical winter sports enthusiast in the country from which the website received the most traffic. We have consulted statistical offices in the countries, like the Russian Federal State Statistics Service and the websites of sports ministries. Unfortunately, we were only able to uncover very general demographic data about sports enthusiasts in general, but there was no specific information on the audience breakdown by age or gender, nor was there any information specific to winter sports enthusiasts.
In the end, we have concluded that the requested information does not exist in the public domain for most websites. Judging by our general search and by the data uncovered for two of the websites, we could conclude that the identified websites have a predominantly male audience between 25 and 44 years of age. We have also concluded that the demographic data for most of the identified websites is available to users who are willing to pay for a subscription to Alexa.