Winemaking Supplies CL

Part
01
of two
Part
01

Winemaking Supplies Competitors

Luva Bella is a company that provides wines, bistro food, but also wine classes and wine making supplies. It is a family company located in Lowelville, Ohio. Companies similar to it by revenue or product lines are Midwest Supplies, Keystone Homebrew Supply and Northern Brewer. Names and revenues of Luva Bella's competitors are summarized in a shared document.

LUVA BELLA

Luva Bella Winery and Bistro is a company that produces, sells and teaches how to make wine. In addition, it also sells wine making supplies. It has an estimated revenue of $6 million and 31 employees. The company is located in Lowelville, Ohio. It has been founded in 2001.

CoMPETITORS PROFILE

The criteria used to select the competitors of Luva Bella include being a wine making supply company, with a revenue under $50 million, and offering similar services including selling wines, but also wine making equipment and ingredients. In addition, Luva Bella competitors have to include wine making classes in their list of services. The three companies below satisfy all those criteria.

1) MIDWEST SUPPLIES

Midwest Supplies is a company located in Minneapolis with a staff of 112 employees and a revenue of $22 million. It has been active since 1995 providing wine making equipment but also beer making and gardening products. The company is also partnering with Northern Brewer by selling their starter kits, ingredients and recipe kits. The company boasts 132 wine making kits, and staff that can provide expert guidance for wine making. Another advantage is that classes for wine making are free.

2) NORTHERN BREWER

Northern Brewer opened its first store in 1993, in St Paul, Minnesota. It started as a beer making supplier then moved on into wine making. The company offers wines, wine making equipment, wine making supplies, and wine making starting kits. Northern Brewer offers in-store classes and private events. A team of wine making experts can support customers all week-long, in stores or by email, phone or text. It has a revenue of $34 million.

3) KEYSTONE HOMEBREW SUPPLY

Keystone Homebrew Supply is a company providing wine making supplies since 1992. It can also provide advice on how to make wine. The mission of the company is to give a fun experience to winemakers, with an educational touch. It has a revenue of $1.2 million. Amongst its wine making supply products, Keystone Homebrew Supply offers equipment, bottles, testing tools, cleansers, books, accessories, ingredient kits and anything related to making wine. It also offers wine making classes.




Part
02
of two
Part
02

Winemaking Supplies: Competitive Landscape

We have added the requested information on the competitive advantage of the three companies that sell winemaking supplies in a separate spreadsheet. The primary competitive advantages of Midwest Supplies and Northern Brewer are their wide product range, greater access to capital, and extensive distribution network. Keystone Homebrew Supply conducts frequent winemaking competitions and seminars to establish a strong connection with its customers. Below you will find a deep dive into our findings.

#1 MIDWEST SUPPLIES

Annual Revenue: 22.4 million

PRODUCTS & SERVICES

Some winemaking equipment and supplies offered by Midwest Supplies are wine making starter kits, wine bottling supplies, wine filtering equipment, oak barrels, etc., and winemaking ingredients such as fruit wine ingredients, wine juice concentrates, wine yeast, etc.

PRICING EXAMPLES

Below are some pricing examples of the products of Midwest Supplies.
  • Master Vintner® starter wine making kit: $145.99
  • Sovereign stainless steel wine fermenter: $164.99
  • Master Vintner® 7.9 gallon wine fermenting bucket: $18.99
  • Barrel Mill premium oak barrels — 10 Gallon: $369.99

TARGET MARKET

The target market of Midwest Supplies includes home brewers, home winemakers as well as indoor gardeners. It caters to a wide range of customers ranging from novice winemakers to experts in the field.

COMPETITIVE ADVANTAGE

Listed below are a few notable competitive advantages of Midwest Supplies.
  • It has a wide range of products including 113 homebrewing recipe kits and 132 wine kits.
  • Because of the recent partnership with Northern Brewer, the customers of Midwest Supplies get exclusive access to the highest quality and freshest ingredients available in the industry.
  • The acquisition of Midwest Supplies by Anheuser-Busch Inbev adds on to its advantages, as it now has greater access to capital, ingredients like malt and hops as well as to an extensive distribution network.

#2 NORTHERN BREWER

Annual Revenue: 34 million

PRODUCTS & SERVICES

Some winemaking equipment and supplies offered by Northern Brewer are wine fermenting equipment, crushers & destemmers, wine grape & fruit presses, bottling, racking equipment, oak products, filtration equipment, recipe kits, etc.

PRICING EXAMPLES

Below are some pricing examples of the products of Northern Brewer.
  • Master Vintner® wine making starter kit: $145.99
  • US White Oak Barrel 5 gallon medium toast: $319.99
  • Buon Vino Mini Jet wine filter: $199.99
  • FermoTemp® electric fermentation heater: $32.99

TARGET MARKET

Northern Brewer's primarily targets home brewers, winemakers, and winemaking enthusiasts who pursue it as a hobby through in-store classes and private events.

COMPETITIVE ADVANTAGE

Listed below are a few notable competitive advantages of Northern Brewer.
  • It operates on a vast scale and provides free shipping to all orders greater than $30.
  • The company constantly strives to provide best-in-class equipment to its customers through innovation.
  • Similar to Midwest Supplies, Anheuser-Busch Inbev acquired Northern Brewer and provided additional advantages like greater access to capital, ingredients like malt and hops as well as an extensive distribution network.

#3 KEYSTONE HOMEBREW SUPPLY

Annual Revenue: 1.2 million

PRODUCTS & SERVICES

Some winemaking equipment and supplies offered by Keystone Homebrew Supply are fermenters, bags, bottle openers, spoons and stirrers, wine press, equipment cleaners, starter equipment kits, etc.

PRICING EXAMPLES

Below are some pricing examples of the products of Keystone Homebrew Supply.
  • Anvil brewing cooling system for 7.5 gallon bucket fermenter: $129.99
  • Bladder press, 80 liter, stainless steel: $1,799.95
  • Winemaking equipment kit, double lever corker: $109.95
  • Fermenter, 20 gallon plastic bin with lid and bag: $57.95

TARGET MARKET

The company focuses on local homebrewers, winemakers, and wine enthusiasts. It conducts wine-making seminars targeting intermediate and advanced amateurs and small-winery winemakers.

COMPETITIVE ADVANTAGE

Listed below are a few notable competitive advantages of Keystone Homebrew Supply.
  • With highly experienced and knowledgeable staff, the company has over 25 years of experience in providing quality beer and wine making supplies.
  • It sells a few wine ingredient products like Lake County grapes exclusively on its online platform.
  • Unlike its competitors, Keystone Homebrew Supply conducts frequent winemaking competitions and seminars to develop a strong connection with existing customers.

conclusion

To summarize, the requested information on the competitive advantage of Midwest Supplies, Northern Brewer, and Keystone Homebrew Supply are compiled in the attached spreadsheet. Among the three companies, Northern Brewer has the highest annual revenue and is the leading homebrewing and winemaking supplier in America. Its competitive edges include a vast scale of operations, innovations in equipment, and extensive distribution network.
Sources
Sources