WhiteHat Jr Company Analysis
WhiteHat Jr is a private company that was founded in 2018 by Karan Bajaj. The company currently has its headquarters in Mumbai, with an estimate of 51 to 200 employees. Additionally, the company is an educational company that teaches online coding to kids between 6 to 14 years.
WhiteHat jr — Overview
- WhiteHat Jr is a private company with its headquarters in Mumbai MH. Karan Bajaj founded the company in 2018, and he is currently the CEO of the company. WhiteHat Jr operates in the education industry with an estimate of 51 to 200 employees.
- The company was founded to "solve the number 1 gap in the global school system." According to the company, less than 1% of schools teach coding at the early stages; this results in a significant gap with the needs of the future. WhiteHat Jr targets kids from 6 to 14, empowering them with the fundamental skills of coding.
- The educational company teaches online coding to kids to prep them for the future. According to the official LinkedIn profile, the last funding round on the 8th of September 2019 generated about $10 million from different investors, including Nexus Venture Partners and Omidyar Network.
- The company has an annual recurring revenue of $15 million, with a monthly growth rate of 50%.
- WhiteHat Jr offers services that are in 4 stages. The beginner stage, which is the first level, entails 8 to 144 classes with 3 classes per week. This stage aims at developing "computer games with logic and abstraction." The general pricing for this stage ranges from $249 to $3,999.
- The second stage is the intermediate stage for grades 2 to 3. In this stage, kids are taught to deepen their understanding of number systems and are also encouraged to develop their reasoning. The intermediate stage specifically "builds advanced art and single-character games with code." General pricing is from $249 to $3,999.
- Grades 4 to 6 participate in the advanced stage, which is the third stage. This stage aims at developing kids to build commercial-ready games and apps with a full UI/UX interface." In this stage, kids are taught complex maths, probability, and algebraic expressions. The pricing is also between $249 to $3,999.
- The final stage, which is the professional stage, is for grades 7-9. The professional curriculum allows kids to "build full entrepreneur-ready games and apps with object-oriented code." General pricing for this stage is constant with other steps.
- WhitHat Jr's target audience is kids between the age of 6 to 14; this requires parental guidance. So far, reviews from parents and kids indicate positive experiences.
- Amy Memon, a business executive and a mother, believed that the company's offering is an excellent experience for kids. Memon was quoted saying "the course is easily accessible from home with one on one instruction online. The curriculum is well-structured for all experience levels. My 10-year old had a blast creating her first app, and my 7-year old loves challenging activities in each class." Memon went further to recommend the lessons for kids to learn fundamental coding.
- Garvit Sood, a 9-year old, stated, " WhiteHat Jr has changed my life. I want to build stuff every day." Venkat Raman Patnaik, a 6-year old, describes his lessons as exciting. He stated that " it was a magical feeling seeing his app work."
- According to Bhamini Purandare, his 7-year old son enjoyed the class. Ms. Gauri Parulkar, who is an instructor, took out time to ensure that his son understood "the concepts in a playful manner. Additionally, She also suggested different pointers to work on."
- WhiteHat Jr offers live 1:1 classes at the comfort of homes for kids; these classes are taught by the "top 99.9th percentile of certified teachers." The company employs a rigorous "5-step teacher selection process" to ensure that its customer gets the top 0.01%, coding experts.
- The educational company was created by the alumni of various reputable institutions, including Google, IIM Bangalore, and IIT Bombay.
- Different stages such as beginner, intermediate, advanced, and professional levels are offered to accommodate all kids, both kids with prior knowledge and no knowledge of coding.
- The company boasts of proven results such as over 75% improvement in math and logic, transformed abstract thinking, strength, and confidence.
- The company value proposes to empower generations of kids to be creators in the future of creators versus consumers of technology. According to WhiteHat Jr, in 2030, artificial intelligence and robotics would have a significant impact on the world, and it promises to empower kids to have the upper hand in the coming future. The company looks to achieve this by teaching the fundamentals of coding, logic, sequence, structure, and algorithmic thinking. These basic skills would, in turn, generate outcomes such as websites and animations.
- A typical lesson entails constant communication between the instructor and the kid. The instructor directs and encourages the kid to tackle the different challenges. Additionally, the lesson requires a laptop or desktop with a camera, microphone, google chrome extension, and a high-speed internet connection.
- Guidance and monitoring from parents are occasionally needed. Parents are required to assist their kids when the need arises.
To carry out this research, we searched through the company's website, LinkedIn profile, and trusted media sites. We were hoping to locate information such as the company's value proposition, competitive advantage, product/service offering, and lesson description. Through this search method, we were able to locate the information needed. Screenshots/videos to show what a typical lesson looks like was unavailable. During our search through the company's website, we discovered that lessons involved creating and signing in to a paid account with an instructor. The research team got creative and searched through consumer review sites and the company's social media platforms. We were hoping to identify any review from customers that included a video description or pictures. Through this search method, we were able to identify 2 videos. The first and second included a short compilation of students' in lessons with their instructors. However, these videos offered very little detail into what a typical lesson looks like; screenshots/pictures were unavailable.