Westfield Insurance

Part
01
of three
Part
01

Westfield Insurance 1

The requested information about Westfield Insurance can be found in the attached Google spreadsheet and doc. A summary is presented below.

Summary

  • Westfield Insurance is a Westfield Center, Ohio-based business, personal, and agribusiness insurer founded in 1848.
  • The company’s products and services include worker’s compensation, boat, auto, agribusiness, home, property, liability, surety bonds, risk control, and umbrella insurance.
  • Westfield has an annual revenue of $1.5 billion.
  • Westfield Insurance’s competitive advantage derives from its ability to attain high customer satisfaction levels. In 2019, JD Power ranked the company first in customer satisfaction among auto insurers operating in the North Central Region.
  • The company targets businesses, individuals, and farmers. Its business segment targets industries such as healthcare providers, contractors, real estate management, manufacturers, hospitality, and distributors.
  • Westfield’s tagline is “We are there for you so you can be there for them.”
  • The company uses social media marketing, television, digital channels, and print.
  • The company's logo and examples of their current marketing can be found here.

Part
02
of three
Part
02

Westfield Insurance 2

The requested information about Westfield Insurance can be found in the attached Google spreadsheet and doc. A summary is presented below.

Summary

  • Westfield Insurance was founded in 1848.
  • The company has 2,600 employees.
  • The company uses a Branded House branding because all its products are sub-brands marketed under the main Westfield brand.
  • Screenshots of its home screen and five main pages can be found here.
  • Westfield’s website uses “roboto” and sans-serif fonts.
  • The website is easy to navigate. Its main menu is also easy to identify at the top.
  • Westfield’s website is professionally designed and compelling.
  • The links on the site are all functional, including links to its Facebook, LinkedIn, Instagram, and Twitter pages.

Part
03
of three
Part
03

Westfield Insurance 3

Westfield Insurance has different messaging themes in their advertising. The requested details about the themes are provided in the attached spreadsheet and a summary presented below.

Messaging Themes Summary

  • Reliability is a major theme in the Westfield's messaging. Examples include "100% genuine and “purely good stuff….and promises kept”
  • Another theme is customer first. An example is "you come first, second, third, fourth, and fifth.
  • Focus on protection is also a major. An example is “protection turned on full blast, with so much and cares and courtesy, it’s contagious”
  • Preparedness is another key theme as shown by “anything can happen to your car, are you prepared for anything?”
  • Excellent customer service is another major theme. For example "we experienced nothing but great service"
  • Caring for loved ones also emerges as a major theme. An example is “we are here for you so you can be there for them”
  • Lastly, helping small businesses is a key theme as shown by “what challenges you as a small business owner? We are here to help!”
Sources
Sources