West African Research

Part
01
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Part
01

West African Real Estate Research Companies - Part 1

Five companies that already or are capable of performing in-depth, primary research in the real estate market in West Africa are Infomineo, Webhaptic Intelligence, Edison Research, SIS International and Afriscaper.

We first focused our research on locating companies that are already performing this type of research. This allowed us to find Infomineo, Afriscaper and SIS International. In the course of this research path, we also ran across several firms conducting primary market research in West African markets, focusing on consumer intelligence through things like focus groups, interviews and surveys. However, as this did not seem relevant to the request for real estate market intelligence, we tried to stay away from these types of companies unless that type of primary research was conducted alongside broader market intelligence. This led us to two additional companies included as 'bonus' entities in addition to the five primary ones found.

We then broadened our search slightly into companies that may not specifically mention that they do real estate industry research but seemed capable of such research or offered custom solutions for industry-specific market intelligence. A rationale for inclusion is listed for each company below.

1. INFOMINEO

Infomineo has two pieces of research on their website which shows they are capable of both research in West Africa and focusing on the real estate sector. Infomineo will conduct primary research as part of their broader services to paint a robust, market-wide picture for clients.

2. WEBHAPTIC INTELLIGENCE LTD.

While Webhaptic Intelligence is more market research-focused, their website shows they definitely specialize in western Africa, with primary locations in Nigeria and Ghana. They will conduct custom field, direct and desk research for their clients, giving market insights in a deliverable format. While real estate is not mentioned as a specific industry covered, they state they cover a variety of sectors in both B2C and B2B.

3. EDISON research

Edison Research is a global company, but a case study on their website shows that they definitely will cover West Africa. They cover a variety of industries, and while real estate is not named, we can infer that it is among their diverse capabilities for businesses, governments and media outlets. They cover both quantitative and qualitative research with the capacity for both primary and desk research.

4. SIS INTERNATIONAL

SIS International is also a global research firm. They specifically state that they cover all of Africa in their services to provide market research and business intelligence. Listings of already-conducted research on their website also support that real estate is an industry they can cover.

5. AFRISCAPER

Afriscaper are a local firm that offers both coverage for West Africa (see "Report by Country" on the website) and the real estate industry (see "Reports by Industry"). They will perform custom primary and desk research to give business insights and market intelligence based on the client's needs.

bonus: A54 MARKETING GROUP

A54 Marketing Group seems more focused on primary market research, but we wanted to include them here as they also mention they will work with clients on things like business development and market entry, which seems to imply they offer more than just interviews and focus groups. They are an Africa-focused firm with extensive coverage in West Africa. Real estate is not mentioned specifically, but this is because the website does not actually mention any specific industries or markets they work in.

bonus: PANEL SERVICES AFRICA

Panel Services Africa is also more focus groups/surveys/interviews-oriented in their offerings, but since they can do focus groups and targeted research to groups in certain industries, we thought this company could possibly be relevant for research among real estate professionals. They are based in South Africa, but they do research all over the continent.
Part
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Part
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West African Real Estate Research Companies - Part 2

Based on a previous research, the companies that are involved in performing research in the real estate market in West Africa are Infomineo, Webhaptic Intelligence, Edison Research, SIS International, and Afriscaper. The previous research also provided the following additional companies: A54 Marketing Group and Panel Services Africa (PSA). The details of their base location, other studies that they have conducted in the region, key personnel, research methods, and how to obtain their pricing data are all indicated in the section below.

West African Real Estate Research Companies

We have referenced the previous research to obtain the names of the identified companies are involved in providing real estate-related market research in the Western African region. The following are the available details on these companies:

1. INFOMINEO

Background, Location, and Key Personnel

Infomineo provides real-estate-related primary research services in West Africa. The company is based in Casablanca, Morocco and has operations in Cairo, Dubai, Johannesburg, London, Nairobi, and Barcelona. The key leaders in Infomineo's organization include Martin Tronquit and Hamza Laraichi. Both of them are managing partners of the company.

OTHER STUDIES

Other studies that the company conducts in the region include research on countries, industries, individuals, businesses, and consumers. Aside from the real estate sector, it also handles research work on these industries: agriculture, consulting, consumer goods and retail, financial services, healthcare and pharmaceuticals, industrial goods, natural resources and energy, public and government sector, technology and telecommunications, travel, logistics, and hospitality. Some of its other research work in the African region are the following: consumer goods and retail industry assessments, energy sector market sizing, quality research solutions, solutions to high quality data access in emerging markets, solutions for business operations' expansion, construction projects assessments, establishing a telecommunication database, high-tech companies landscaping, and other types of research initiatives.

RESEARCH METHODS

The company's research methods include determining the best research strategies and sources, formulating the approach, conducting primary research, secondary research, and model development. During the primary research stage, Infomineo's analysts determine industry and country specialists. They then obtain the required information from these experts by conducting interviews and surveys. Next, they will conduct secondary research by using publicly available research data and selected premium reports. The outcomes of these studies were then converted into useful insights in the format requested by the clients.

PRICING

As for the pricing, the company provided a contact form that can be used to inquire about the pricing information. Based on its purchase order terms and conditions, the final price and inclusions will be included in the purchase order.

2. WEBHAPTIC INTELLIGENCE LTD. 

Background, Location, and Key Personnel

Webhaptic Intelligence is focused on providing market research across several B2B and B2C sectors. The company is based in Lagos, Nigeria. Webhaptic's key leaders include the following: Jason Holway - Group Advisor; Olumuyiwa Oke - Group Chief Executive Officer; and Funmilayo Ogunjimi - Chief Operating Officer.

OTHER STUDIES

The company also provides research services for the following industries:"consumer products, technology, education, health care, e-commerce, hospitality, quick service restaurants, healthcare, B2B, and entertainment. They have undertaken projects that revolve around market growth and market entry research on consumers, competitors, marketing channels, and pricing structure in the African region. Some of its research involves interviewing teenagers, doing trade market research, understanding the opportunities and challenges of retailers, evaluating customers' feedback, and other market exploration initiatives. Webphatic also provides the following services: "mystery shopping, respondents recruitment, customized market report preparation, product retrieval, market entry studies, ethnography studies."

RESEARCH METHODS

In order to accomplish its research, Webphatic works with specialists from the following groups: "global consulting firms, market research agencies, institutions, advertising, and PR agencies." The company employs the following research methods: "large scale surveys, face-to-face interviews, and focus groups discussions."

PRICING

As its research solution is highly customized, Webphatic provided a contact page where interested parties can get a quotation on the company's pricing information.

3. EDISON RESEARCH

Background, Location, and Key Personnel

Edison Research provides research services across various industries in West Africa and in other global locations. The company is based in New Jersey, US. Edison's leadership team is composed of the following: Larry Rosin - President and Co-founder; Joe Lenski - Executive Vice-President and Co-founder; Rob Farbman - Executive Vice President; Melissa Kiesche - Senior Vice President; and Tom Webster - Senior Vice President.

OTHER STUDIES

The company provides research services to various sectors that deal with trends that can impact companies, public opinions, customers, government agencies, and non-profit organizations. Edison is focused in providing qualitative and quantitative research. As an example, it has researched and compiled several election day voting data, exit polls information, and voting tabulations in previous elections. Aside from this, it also provides media research, consumer surveys, and out-of-home research across several industries in the African region.

RESEARCH METHODS

Edison's research method involves phone-calling, internet search, and in-person research. The company also employs an army of around 19,000 seasoned interviewers to undertake the required research work in the designated locations.

PRICING

The pricing structure for Edison's services can be obtained through the contact information that it has provided in their contact page.

4. SIS INTERNATIONAL 

Background, Location, and Key Personnel

SIS International is a global research company that also covers various industries in all of Africa. The company's headquarters is in New York, US, with several locations globally. SIS International's key personnel are the following: Ruth Stanat - President and Founder; and Federica Sacchi - Managing Director, EMEA.

OTHER STUDIES

The company also helps businesses in determining and leveraging market opportunities, learning about their overall potential, and knowing how to thrive in the global landscape. SIS also provides services in the following areas: "multilingual recruitment, client servicing, moderation, and analysis in multiple languages." Some of the company's specific research services revolve around the following: "beauty product market research, fragrance and perfume market research, branding and customer research solutions, healthcare and medical device market research, C-Level and C-Suite executive research, innovation research, consumer packaged goods research, consumer research, focus groups, digital market research, qualitative and quantitative solutions, global growth consulting, education technology, fintech research, sales strategies, strategy research, food tasting market research, and other related services. The company has already accomplished several projects in 120 countries.

RESEARCH METHODS

The company counts on its global organization of industry specialists and well-known research analysts to deliver its research work. It also relies on focus groups, interview sessions, primary market research, publications, case studies, and other data sourcing methods to obtain the necessary information.

PRICING

Since SIS' services are highly specific, it provides its contact information to interested parties so they can get more information on the pricing and other required data.

5. Afriscraper

Background, Location, and Key Personnel

Afriscaper provides research services in the West African region and in other global countries. The country's contact office is located in Shanghai, China. It also has branches in Nigeria, Hong Kong, Australia, and Vietnam. The company's chief executive officer is Adebola Omololu.

OTHER STUDIES

Other research services that the company has undertaken in the regions that they are serving include: "custom research, industry reports, company reports, and market entry reports." The industries that it is covering include the following: "agriculture, automotive, business services and startups, energy, food and beverage, financial services, logistics and transportation, real estate and construction, retail and consumer goods, technology, and telecommunications.

RESEARCH METHODS

Afriscraper's research method involved using surveying, research precise sampling, and data projection strategies that are based on big data. The company leverages on its expertise to generate helpful insights from the data gathered during the entire research stages.

PRICING

The company's tailored pricing information and general terms can be obtained by clicking the "Contact Us Now" button

Bonus:

6. A54 Marketing Group

Background and Location

The A54 Marketing Group is involved in providing business development and market research services to the Western African region. The company's base is located in Cameroon and it has another office in Brussels, Belgium.

OTHER STUDIES

The company also offers the following services in the African region and in other locations around Europe: "market entry, business development, market research, data collection, data processing and analysis, quantitative market research, qualitative market research, research recruitment, market research quality control, and consumer consulting."

RESEARCH METHODS

The company employs a team of expert field researchers, supervisors, project managers, and other professionals to execute its research strategies. The company does market surveys, data collection activities, and research to provide the required information to its clients.

PRICING

The company's pricing data and other information can be obtained by using the contact form provided by the company.

Key Personnel

With regard to A54's key personnel, we looked through its official website, reports, business publications, and press releases but we were not able to find its leaders' names.
Next, we searched business directories such as Crunchbase, LinkedIn, Zoom Info, Craft, Owler, Hoovers, and other similar sites in order to find the company's employees. However, based on this strategy, the full list of employees, especially the key leaders were not found. We found only one unnamed present employee in the company's LinkedIn page.
We also checked organization chart databases such as Org Chart City, Business Source Complete, The Official Board, and other similar sources. However, A54's organization chart with its key leaders was not found. Only the organization charts of other companies are available.

Bonus: Panel Services Africa (PSA)

Background, Location, and Key Personnel

PSA provides research services across the African continent for all industries. The company is based in South Africa. PSA's key personnel is Claire Heckrath, the company's managing director.

OTHER STUDIES

PSA provides useful data and insights that can help businesses in arriving at the most cost-effective and relevant marketing decision. The company also helps in searching for opportunities and challenges in various industries that can enable businesses to be more competitive.

RESEARCH METHODS

The company's research method to gather the required information for its research services revolve around the following: panel sampling, digital and omnibus surveys, online community forums, panel management, and the use of proprietary panels with an exclusive customer network. It also leverages advanced technology solutions and the scientific method to obtain the target market data and engage its respondents.

PRICING

The company's pricing information and other data can be obtained by using their contact form.
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