Webster Bank Competitors, Part 2

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TD Bank, Part 1A

 Three key areas of expertise that TD Bank claims a leadership position in are (1) customer service, (2) online banking, and (3) diversity and inclusion. The requested information about those areas of expertise is both included in the attached spreadsheet and provided below.

TD Bank — Key Areas of Expertise

 1. Customer Service

  • Customer service is a key are of expertise that TD Bank claims a leadership position in.
  • We determined that customer service is a key area of expertise that TD Bank claims a leadership position in because the company stated in its 2019 Annual Report that it is "[r]ecognized as a leader in customer service" and its slogan is "America's Most Convenient Bank."
  • "TD Bank . . . received the highest ranking in the Southeast for overall customer satisfaction in Retail Banking, according to the J.D. Power 2019 U.S. Retail Banking Satisfaction Study."
  • TD Bank received the top score for "overall customer satisfaction in Retail Banking" in Florida in the 2018 J.D. Power U.S. Retail Banking Study.
  • TD Bank received the top score for "overall small business customer satisfaction" "in the southern region, according to the 2019 J.D. Power Small Business Banking Satisfaction Study."

2. Online Banking

  • Online banking is a key area of expertise that TD Bank claims a leadership position in.
  • We determined that online banking is a key area of expertise that TD Bank claims a leadership position in because the company stated in its 2019 Annual Report that it "ranks among the world's leading online financial services firms."
  • TD Bank has over "13 million active online and mobile customers."
  • TD Bank received the third-highest score for overall satisfaction in the J.D. Power 2019 U.S. Online Banking Satisfaction Study.
  • TD Bank won three awards as part of Global Finance's "World’s Best Consumer Digital Banks In North America 2019." The three awards that TD Bank won were (1) "Best Online Deposit, Credit and Investment Product Offerings," (2) "Best Integrated Consumer Bank Site," and (3) "Most Innovative Digital Bank."

3. Diversity and Inclusion

  • We determined that diversity and inclusion is a key area of expertise that TD Bank claims a leadership position in because the company stated in its 2019 Annual Report that it received four awards for its achievements in diversity and inclusion.
  • TD Bank was recognized in Forbes's list of the "Best Employers for Diversity for 2019."
  • DiversityInc recognized TD Bank in its list of "the Top 50 Companies for Diversity."
  • The National Organization on Disability recognized TD Bank "as a Leading Disability Employer."

Research Strategy

We identified three key areas of expertise that TD Bank claims a leadership position in by reviewing the company's 2019 Annual Report. Within the report, we specifically looked for areas that the company outright stated that it's a leader in. We chose that approach to determining key areas of expertise because those were the areas that the company itself identified as such. Some of the areas of expertise that TD Bank claims a leadership position in pertained to Canada specifically, so we excluded those areas of expertise because our research focused on the U.S. market. After identifying those areas of expertise, we found data points demonstrating why TD Bank is a leader in those areas from its 2019 Annual Report and in articles about awards the company has received in those areas, which were published by sources such as PR Newswire and J.D. Power.
Sources
Sources