Webster Bank Competitors, Part 2

Part
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Part
01

Citizens Bank, Part 1(A)

In 2018, Citizens was ranked No. 1 in the banking industry for customer experience. More information on this request has been entered on this attached spreadsheet. Below is an overview of the topic.

1. Customer Experience

2. Diversity

  • In 2019, Citizens was ranked No. 145 for best employers for diversity in America by Forbes. In 2015, it was identified as a “Best of the Best” in Finance and Banking by Professional Woman’s Magazine. It received this recognition for promoting diverse culture when it came to business and employment by making sure everyone got an equal opportunity in the company.
  • The company supports various actions that strengthen its diversity and inclusion. For example, it celebrates and supports the LGBT community, Martin Luther King Day, Helping Girl Scouts WIN, and military men and women.
  • Citizens Bank is also committed to providing the best performance for its employees and the diverse communities it serves. It invests in communities it operates in by helping them succeed, including its customers and employees. Since it understands and appreciates the different backgrounds and experiences of its consumers, its customer base has become more diverse and multicultural each passing day.
  • The company has Business Resource Groups (BRGs) - associations/groups of colleagues that have a similar interest, identity, or common demographic. It's detected to the LGBT community, women, veterans, among others. BRGs help the Citizens' Bank colleagues to drive the company's business agenda, employee-customer experience, and the company's culture.

3. Community Involvement


Research Strategy

During our search, we went through the company's website and third-party websites such as Forbes. From these sources, we could find all data needed to answer the research questions. However, we have used an old source from 2015, Investor Citizens Bank, that has information on the award Citizens Bank won in 2015 for diversity. For some sources, we could not find the date they were published, such as Job Citizen Bank.

Sources
Sources

Quotes
  • "Citizens Bank (“Citizens”) has been recognized as the top bank for customer experience in the 2018 Temkin Experience Ratings. Citizens ranked No. 1 out of 15 in banking and No. 2 out of 318 in the overall ratings, which include companies from a variety of industries."
Quotes
  • "A recent The Financial Brand article went poking around under the hood of Citizens Bank’s brand relaunch to learn that Citizens has truly committed itself toward data analytics and the ultimate use of artificial intelligence to fuel a highly personalized customer experience."
Quotes
  • "Citizens Bank is proud to be one of the founding partners in the new MassChallenge FinTech program, which connects financial services firms with startups that are working to meet the evolving needs of banking and financial services customers."
Quotes
  • "Citizens Bank has been recognized as a “Best of the Best” in Finance and Banking by Professional Woman’s Magazine, Hispanic Network Magazine and Black EOE Journal. Citizens received the recognition for promoting the advancement of multiculturally diverse people in all aspects of business and employment to ensure equal opportunity."