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Company Overview - Wawa

Wawa is headquartered in Wawa, Pennsylvania. The company has more than 850 stores. Currently, the company has stores in Washington D.C., Virginia, Florida, Maryland, Pennsylvania, Delaware, and New Jersey.

History and Origin

  • Wawa, Inc. was founded in New Jersey in 1803 as an iron foundry.
  • In the late 19th century, George Wood, the owner, started taking interest in dairy farming, which resulted in the opening of a processing plant in 1902 in Wawa, Pennsylvania.
  • The home delivery model became less popular in the 1960s, which led to the first Wawa Food Market being opened in April 1964 as a dairy products outlet in Folsom, Pennsylvania.
  • The store became a success when it started since it was allowed to open on Sundays unlike other stores.
  • As it stands, Wawa has over 850 retail stores.

Company Growth

  • In 1968, Wawa opened its first store in New Jersey.
  • In 1969, the company opened its first store in Delaware and started offering other types of foods such as fried chicken and hamburgers in its other locations.
  • By 1972, Wawa had opened 100 stores. In the same year, the company came up with the slogan “People on the Go — Go to Wawa Food Markets.” Also, the stores were open round the clock.
  • In 1975, Wawa stores started to brew and sell fresh coffee. The company opened its 200th store in 1978 in Souderton, New Jersey. It won “Best of Philly” award in 1980.
  • Wawa opened its 300th store in Woodstown, New Jersey in 1986.
  • In 1991, Wawa received the Master Dairy’s Quality Product Awards.
  • Wawa opened its largest store in Tinicum, Pennsylvania in 1994. The store had more than 50 parking spots and was 5,700 square feet.
  • In 2002, Wawa installed Touch Screen Ordering in all its stores.
  • The company launched 100% Colombian brew in 2009 and celebrated its 50th anniversary in 2014.
  • Today, Wawa has more than 850 stores.

Geographical Presence

Agency of Record

Examples of Creatives

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Wawa - C-Suite

The members of the C-Suite team at Wawa are Chris Gheysens, Margaret Dinneny, Kevin Wiggins, Jim Morey, John Collier, Alexandre Costabile, and Catherine Pulos. In 1997, Chris Gheysens joined Wawa as the director of planning and analysis. He is currently serving as the president and CEO at Wawa.

Chris Gheysens

Margaret Dinneny

  • In 2017, Margaret Dinneny joined Wawa; she is currently serving as the chief people officer at Wawa.
  • Before her appointment as the chief people officer at Wawa, Mrs. Dinneny served in several capacities at Target. Some of her position at Target are regional recruiting manager, human resources manager, Ohio & Kentucky, human resources manager — New York/Northern NJ, regional director of human resources, Sr. regional director of HR, and regional human resources vice president.
  • Mrs. Dinneny holds a master's degree in Human Resources from The New School and a bachelor's degree in sociology from the Kutztown University of Pennsylvania.
  • Margaret Dinneny has over 500 connections on her LinkedIn account.

Kevin Wiggins

Jim Morey

  • Jim Morey is currently serving as the executive vice president and chief marketing officer at Wawa.
  • In 2012, Mr. Morey joined Wawa as the CFO. From 2014 to 2017, Mr. Morey served as the COO at Wawa.
  • Before his appointment as the CFO at Wawa, Mr. Morey served as the VP — finance at Outback Steakhouse from 2006 to 2012.
  • Mr. Morey has a master's degree in Marketing and Strategy from Northwestern University — Kellogg School of Management and a bachelor's degree in accounting from Illinois State University.
  • Jim Morey has over 500 connections on his LinkedIn account.

John Collier

Alexandre Costabile

Catherine Pulos

  • Catherine Pulos is currently serving as the COO at Wawa.
  • In 2014, Catherine Pulos joined Wawa. From 2014 to 2017, Mrs. Pulos served as the CFO at Wawa.
  • Before her appointment as the CFO at Wawa, she served as the chief people officer of a privately held convenience-store chain from 2007 to 2014.
  • Her LinkedIn profile can be accessed here.

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Media Scan - Wawa

Wawa has faced several issues other the last year. The expansion of its network of stores has not always been easy. They have had to overcome local government, community groups, and environmental opposition. They have also faced several battles on the litigation front from former employees and a civil action from a customer injured in their store. They managed to upset the Philly fans, but make new friends when they expanded into Florida.

Wawa's latest NJ Store Opened With More Likely

  • Wawa's latest store on Route 22 will be open 24 hours a day. The store is 5,000 square foot store has 6 gas pumps.
  • Five further Wawa stores are due to open in New Jersey over the next month. Wawa is celebrating these new stores by introducing a new item on its menu — "The Gobbler".
  • Wawa's business has expanded a long way since the first store in 1964. The company now employs about 31,000 staff.
  • This story was published on 15 November 2019 in The Jersey.

Wawa is Undergoing Huge Expansion

  • Wawa has plans to add 63 more stores to its portfolio over the coming year. It will also remodel 59 more. Part of Wawa's process is to evaluate the changing behaviors of consumers and to reflect the changing demands in their stores and services.
  • The trend toward health and wellness has seen Wawa change the type of food it serves in its stores. Its revenue of over $12 billion suggests it is judging the market well. Mediterranean bowls are a new product feature, as the reduction of artificial flavors and preservatives in Wawa's own brands.
  • This article appeared on 18 November 2019 in the Philidelphia Inquirer.

City Delays Ruling on Delaware River Waterfront Wawa

  • Philadelphia's Zoning Board of Adjustment has postponed a final decision on whether the Wawa waterfront development will be permitted to go ahead. The Board cited the need to hear further perspectives as the reason for the postponement.
  • For the local community, this amounts to another delay after a three-year battle to stop the development. Concerns from the residences include the environmental impact on the river and increased levels of traffic congestion in the area.
  • This article appeared on 12 November 2019 in Plan Philly.

Wawa Grant $25,000 to Mark 200th Florida Store

  • The Wawa Foundation will make a grant of $35,000 to CMN Hospitals to mark it's 200th Florida store opening. It had been announced the previous week that Wawa would make three grants, one to each focus area. The focus areas are health, hunger, and everyday heroes.
  • Wawa stated that the community had been a big part of its successful migration into Florida. They saw the 200th store as an opportunity to acknowledge the support and to make a commitment back to the community.
  • This article appeared on 22 October 2019 in the Children's Hospital News.

Wawa Embraces Solar Power in New Jersey

  • More than 90 Wawa sites in New Jersey are having solar panels fitted as Wawa makes a huge statement about green energy. In partnership with the solar energy system supplier. SolareAmerica, Wawa plans to install solar energy on 83 of its New Jersey sites by the end of 2020.
  • The company will be generating over 10.200 kilowatts per hour when all the sites are online. They will also more than double the number of electric car charging sites over the same period. This project illustrates Wawa's commitment to sustainable practices and the ongoing need to adopt incorporate renewable energy practices into daily business.
  • This article appeared originally on 11 September 2019 in CSP Daily News.

Philly Man Gets Settlement in Coffee Lawsuit

  • A Philadelphia man will receive an undisclosed settlement from Wawa after being scalded by a cup of coffee. The man alleged that Wawa knew the model of cup the coffee was served in was defective but took no steps to ensure the safety of the customers.
  • While holding the cup after purchase, the sides buckled, resulting in severe burns on his body, groin, and legs. The settlement sum will remain confidential after Wawa filed an application in court to that effect.
  • This article appeared on 2 September 2019 in the Pennsylvania Record.

Wawa Faces 1,000 Person Class Action Suit Over Employee Stock Ownership

  • Wawa is facing a class-action lawsuit from over 1,000 employees who are claiming Wawa forced them to trade in their retirement plan stock at an unfair price. In June 2019, the court agreed with the plaintiffs that portions of the case were appropriate for class action treatment.
  • Wawa paid $25 million to settle a similar case in September 2018. That case related to former employees of Wawa being forced to sell company stock at an unfair price.
  • This article appeared on 31 July 2019 in the Convenience Store News.

Philly Fans Throwing Social Media Batteries at Wawa

  • Wawa decided to associate with two NFL teams. After calling the Philadelphia team its own because they come from the same hometown, Wawa announced that it had become an official Hoagie supplier at the home of the Baltimore Ravens. In the press coverage around the announcement, it was emphasized how happy the company was to make connections with some of the best fans in the US.
  • The partnership is partly due to the upcoming 50th anniversary of Wawa's store in Maryland. Regardless, Eagle fans aren't happy and are letting Wawa know through social media. A #boycottwawa has started, and Eagles fans haven't been holding back in letting Wawa know their feelings. Wawa has attempted to minimize the damage by tweeting their love of the Philadelphia team.
  • The story was published in the Wahington Post on 25 July 2019.

Judge Order Wawa to Pay $1.4 Million to Settle Overtime Lawsuit

  • An action brought against Wawa by more than 300 assistant managers will be settled for $1.4 million after the judge approved a deal to this effect. Wawa incorrectly classified the employees as overtime-exempt.
  • The employees had claimed that Wawa recklessly disregarded the Fair Labor Standards when it required the employees to work more than 40 hours each week without overtime. The employee will each receive $86.74 for each week they worked over 40 hours.
  • This article appeared on 8 July 2019 in the Inquirer.

Another Wawa in Chester County

  • Changes to local zoning laws have opened up an opportunity for Wawa to open another operation in Chester County. Changes to the zoning laws have resulted in this chance to expand into the area.
  • The potential site for Wawa is almost on top of the protected St Mary's Church. Locals have made it clear that they aren't impressed with the idea and have issues with the architectural dissimilarity between Wawa and the church. Locals have also expressed concerns regarding the increased congestion and inconvenience throughout construction. Wawa has not responded to requests for comments.
  • The story was published on 23 May 2019 in the Inquirer.

Two Employees of Newly Opened Hackettstown Wawa Accused of Stealing

  • Two employees of the Hackettstown Wawa have been arrested and charged with theft after taking $1,300 from the store in the last month. In two separate investigations, the police found that each man had stolen a sum of money from the store.
  • The men were arrested and charged. They have been released from custody pending their future court appearances.
  • This article appeared on 29 January 2019 in the New Jersey Herald.

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Biography - Alexandre Costabile, Chief Strategy Officer at Wawa

Alexandre Costavile is from Sao Paulo, Brazil. He currently resides in Philadelphia, Pennsylvania. Costavile is the Chief Strategy Officer at Wawa Inc.


  • From 1996 to 2001, Costavile attended the Universidade de Sao Paulo graduating with a Bachelor of Science in Industrial Engineering.
  • He then attended DTU — Technical University of Denmark, where he studied Industrial Engineering between 1999 and 2000.
  • Between 2006 and 2008, he was a student at the University of Pennsylvania — The Lauder Institute, graduating with a Master of Arts in International Studies.
  • Over the same period (2006 to 2008), Costavile completed a Masters of Business Administration at The Wharton School.


  • Costavile is currently the Chief Strategy Officer at Wawa Inc. He has been in his current role since August 2017.
  • Before that, Costavile was the Managing Director and Partner at The Boston Group in Philadelphia. He was in that position for just over eight years, between Sept 2008 and November 2016.
  • He initially worked for The Boston Group as a Consultant between March 2002 and March 2006. Over that period, he spent time working in Sydney, Australia, and Sao Paulo. Brazil.


  • Costavile is originally from Sao Paulo, Brazil. He moved to the US to further his education in 2006.
  • He currently resides with his partner Susan Dando on Brandywine Street, Philadelphia. They are joint owners of the property.


Charity and Volunteer Work

  • Costavile is an active member of the Philadelphia community. He sits on several Boards and is involved with various charities.
  • In August 2018, Costavile was appointed Governor of the Main Line Health Board.
  • He has been a sitting member on the Welcoming Center for New Pennsylvanians Board since May 2016.
  • In June 2019, he was appointed to the JDRP International — Eastern Pennsylvania Chapter Board, where he is a sitting member.
  • Earlier this year, Costavile raised $1675 for the Autism Services by fundraising for and completing the Eagles Autism Challenge. He more than achieved his fundraising goal of $350.
  • Costavile is also a member of the Corporate Council for the Children's Hospital of Philadelphia, which oversees the services provided to children in the community.

Social Media

  • Costavile is not active or Twitter or Instagram. He does have a Facebook account. It is a private account, and no information on it can be viewed.

Research Strategy

We initially located Costavile's LinkedIn page and were able to obtain information regarding his education, professional background, and some boards he sat on. Next, we attempted to locate his social media accounts, as they are often a useful source of personal information, especially hobbies and interests. Unfortunately, this approach was largely unsuccessful as Costavile's only social media account was a private Facebook account.

Given we were aware that Costavile had a profile in the Philadelphia community, we searched a range of community pages, media articles, and publications that detailed local events, charities, and sporting events. This approach enabled us to identify further charitable events that Costavile had been involved with and his work with the children's hospital. We also managed to locate property records that disclosed his current address and partner. A community fun run listed Costavile a participant, and given that this was his second running event in 2019, we have assumed running is a hobby.

Having located information in each of the categories required, we attempted to supplement the sparse information in the areas of family and interests. We reviewed each of the schools Costavile had attended and attempted to locate information on him through the alumni channels. Unfortunately, these channels were private and required a login to access.

Finally, in an attempt to obtain additional personal information and details of his interests, we reviewed the area that he resides in. We searched local community groups and sporting organizations in the area to see if Costavile was involved with any of these groups. Given he is very active in the larger Philadelphia area, we hoped he would be involved at a similar level in his neighborhood. Unfortunately, this was not the case, and we could locate no further information of Costavil's presence beyond the property records.
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Wawa - The Competitors

True competitors to WaWa are 7-Eleven. Casey's General Stores, Sheetz, QT, Speedway, Circle K and Royal Farms. All convenience stores have numerous locations in multiple states, many are open 24/7, and they all provide similar product offerings for customers including, but not limited to, food, gas and coffee. Information about these seven competitors is provided below.

1. 7-Eleven

  • 7-Eleven is considered a true competitor to WaWa based on its annual revenue. WaWa's revenue in the industry is second only to 7-Eleven, making the two companies each other's biggest competitor. 7-Eleven has 10 times the number of stores, about 8,400, as WaWa.
  • The value proposition for 7-Eleven is that it offers more than just convenience. The corporation places a strong emphasis on providing exceptional customer service and innovation, to bring "customers solution they can't even imagine."
  • In addition, to their customer centric focus, 7-Eleven pride themselves of being socially responsible and "a great neighbor."

2. Casey's General Stores, Inc

  • Casey's was chosen as a competitor because they have over 2,000 convenience stores in 16 states in the Midwest, and they have similar product offerings.
  • A key component of Casey's value proposition as a company is its responsiveness to shareholder concerns. They have provider investors with a Value Creation Plan detailing its plan for success and growth for the next three years. The plan not only provides benefits to shareholders but offers greater variety and better value to its customers.
  • This includes a new fleet card partnership with Fleetcor, optimizing its fuel products with the conversion of "592 stores to biodiesel and 144 stores to premium or diesel fuel", improving retail pricing and engaging with existing and new customers through digital channels.

3. Sheetz

  • WaWa and Sheetz have a friendly competitive rivalry particularly in Pennsylvania. Sheetz is a competitor due to earning $5.6 billion in revenue, operating 568 stores in 5 states, and it ranked number 17 on CSP's 2017 Top 202, just four spots under WaWa.
  • A "movie" regarding the rivalry between Sheetz and WaWa can be accessed here.
  • This 2016 article highlights one of Sheetz unique value propositions: focusing on a great workplace and happy staff leads to better customer service. Sheetz chose to keep talented staff by paying them better without slashing their hours. In 2018, the pay rate remains above the hourly minimum.
  • The decision has paid off handsomely. Sheetz is ranked second for sales on the "per store" category in the national convenience store report.

4. QT

  • They boast that they are more than just a gas station. The Cadieux family has made available to its staff the opportunity to buy into the company with almost 50% owned under an "employee stock ownership plan."
  • QT not only cares about its staff, it cares about the communities they operate in and seeks to lift up those less fortunate to reach their potential.

5. Speedway

  • Speedway president, Tony Kenney, noted that the recent acquisition of Andeavor gave Speedway access to "strong relationships with major [fuel] brands."
  • Speedway has also recently brought SuperAmerica back into its fold after selling it eight years earlier. Their "Super Mom commissary and bakery" is an opportunity for Speedway to be more efficient with its supply chain as it "grows its food service business."

6. Circle K

  • Earlier this year, the company announced the rebranding of close to 5,000 North American stores. Circle K franchises can be found in more than 20 states. We identified them as a competitor due to their reach and similar product offerings of food, coffee, and gasoline.
  • The chief executive acknowledges patrons enjoy their "food-to-go offer" and that freshly prepared sandwiches are popular.
  • Circle K is a globally recognized brand and one of their key value propositions is the ability to balance "local customization and central control." By empowering staff and having the ability to be responsive, Circle K's business agility allows for "sharper business and happier customers."

7. Royal Farms

  • Royal Farms offers freshly prepared meals for breakfast, lunch and dinner, convenience products and gasoline in the company's 214 stores. They are renowned for their fried chicken which is fresh, never frozen, and was included in this year's Food and Wine Magazine's list of 10 Gas Station Foods Across the Country That are Worth the Detour". The "cult-like following" for their products, the number of stores operating in 4 states, and their product offerings lend to Royal Farms being a competitor.
  • Royal Farms has been recognized for their commitment to the environment through their green building initiatives and by having all eligible stores certified through the LEED certification system.
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Wawa - Competitors: The Findings Part One

According to the Business Insider, Wawa is the greatest convenience store chain in America. The first competitor of Wawa mentioned is 7-Eleven which is among the world's largest and most widely recognized iconic retailers. The requested information for both companies is outlined below.


  • 7-Eleven is a retail chain of convenience stores that operates over 60,000 convenience stores throughout North America and Asia. The company was founded in 1927, headquartered in Dallas, Texas and is a subsidiary of Seven & i Holdings Co Ltd.

Competitive Advantage

  • 7-Eleven's retailer initiative program allows owners to customize store products to the customer preferences.
  • The company offers many private-label items and has a quality team that is introducing more fresh foods to stores.
  • 7-Eleven's prices are cheaper than most of its competitors.


  • 7-Eleven has free cash flows that provide resources in the hand of the company to expand into new projects.
  • 7-Eleven has a strategic partnership with its suppliers and distributors.
  • Over the years, 7-Eleven has built a strong and reliable distribution network that can reach the majority of its potential market.


  • 7-Eleve lacks an e-commerce presence; they are behind in the digital environment. The company is mainly focused on the physical aspect of its brand.


  • 7-Eleven generated $9.2 billion in revenue for the 2018 financial year.

Geographical Footprint

  • 7 Eleven operates close to 10,000 locations within the United States and Canada and more than 67,000 stores in 17 countries around the world. These additional countries include Mexico, Japan, Thailand, South Korea, Taiwan, China, Hong Kong, Macau, The Philippines, Australia, Singapore, Malaysia, Vietnam, United Arab Emirates, Norway, Sweden, and Denmark.


  • Wawa is a chain of convenience stores and gas stations founded in 1803 and headquartered in Wawa, Pennsylvania. The company has more than 850 stores located in Washington, DC, Virginia, Florida, Maryland, Pennsylvania, Delaware, and New Jersey.

Competitive Advantage

  • One of Wawa's advantages is a that it is a privately-held company. This eliminates the need to disclose information that competitors can use to their advantage.
  • According to Business Insider, Wawa is an experienced chain known to have a "cult following." Customers appear to love Wawa for its diverse and well-stocked pre-packaged/fresh selections, "bountiful" coffee stations, and other diversified convenience store offerings like a milkshake/icee bar and well-priced breakfast-pastry selections. The company also offers made-to-order sandwiches using digital ordering kiosks.
  • Wawa’s strategic plan for the next five years entails the expansion of its chain of stores specifically in Florida (Broward and Palm Beach counties) and Maryland.


  • Wawa has invested in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.
  • Wawa focuses heavily on merchandising which in turn promotes brand loyalty. The design, layout, and promotions for all stores are standardized.


  • Wawa is in a highly competitive market with all the other convenience stores.
  • There is no current focus on international expansion which can provide additional growth opportunities for Wawa in the future.
  • Wawa has a limited geographic presence; the company operates only in the United States.
  • Wawa's revenue growth is declining. The revenue for 2018 was 15% less than the previous year.


  • Wawa earned $10.6 billion in revenue for the 2017 financial year.

Geographical Footprint

  • Wawa has 706 stores located in Delaware, Florida, Maryland, New Jersey, Pennsylvania, and Virginia.

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Wawa - Competitors: The Findings Part Two

Casey's General Stores, Inc. and Sheetz, Inc. are among the main Wawa's competitors. Their competitive advantage, strengths, weaknesses, revenue, and countries/cities are outlined below.

Casey's General Stores, Inc.

1. Competitive Advantage

  • Casey's General Stores' competitive advantage lies in its focus on small towns that are often unserved. The company’s quality foods, cleanliness in stores, and customer service also provide a vital competitive advantage.

2. Strengths

  • Casey's General Stores’ focus on small towns is a major strength because it helps it avoid direct competition from other major players in the industry such as McDonald's.
  • The company also has approximately 2100 stores across the United States. Thus, it has a wider customer reach. Casey's General Stores also has been in operation for close to 50 years, which gives it the experience to handle different market dynamics.
  • Casey's General Stores has a strong brand portfolio that it has built over the years. The company can always leverage on the strong brand when seeking to expand its product categories.

3. Weaknesses

  • Relying on gasoline as the main source of revenue is a critical weakness because the product’s prices are highly volatile.
  • The company’s product range is also limited compared to other players in the industry. Therefore, its customers have few choices to choose from. Notably, this weakness can give a new competitor an opportunity to win a market share by offering a wide variety of products.

4. Revenue

  • Casey's General Stores’ 2019 revenue is $9,352.91 million.

5. Countries/Cities


1. Competitive Advantage

  • Sheetz’s larger menu and quality food in a convenience store is a key competitive advantage. It is rare to find restaurant-quality food in other gas stations' chains.

2. Strengths

  • One characteristic strength is the company’s variety of products including foods, snacks, Ice cream, alcohol, and gas, among others. Such a wide variety helps it meet the needs of its customers on the go.
  • The company also offers a full menu at a gas station. Thus, Sheetz’s customers can find everything they need from a gas station, including foods such as pizza, Mexican foods, salads, and burgers, among others.
  • Sheetz has also been operating for over 60 years. Throughout this period, it has created a visible brand that customers can recognize wherever it opens new outlets.
  • Its focus on its employees has bolstered its image as a good employer. The company is also recognized by Fortune as one of the 100 best companies to work for. Thus, it is able to attract the best talents in the industry.

3. Weaknesses

  • Sheetz has a long wait time that can keep off customers. Sometimes customers end up leaving with no transaction after waiting for over 15 minutes in the company’s drive-thru outlets.
  • Sheetz made-to-order food has often elicited mixed reactions from customers. Some have argued that the food cannot measure to the image the company projects.

4. Revenue

  • Sheetz ‘s estimated revenue is $3,478.96 million.

5. Countries/Cities

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Wawa - Competitors: The Findings Part Three

Some competitive advantages of QuikTrip include owning intellectual property rights for various patents and copyrights, while some competitive benefits of Speedway LLC include having over 3,900 stores across the US. Below are the in-depth findings of both companies.

QuikTrip (QT) Corporation

Competitive Advantage

  • QuikTrip owns intellectual property rights for a wide range of patents and copyrights. The company has garnered these property rights through innovation and buying them (rights) from the creators/inventors. With these patents and copyrights, the company reduces competition from its competitors because they cannot imitate what it does.
  • QuikTrip is very strong and stable financially compared to some of its competitors; this helps it to invest in new and diverse projects, which in turn increases its revenue stream.
  • The company has a loyal customer base; because it provides the best products and services. It believes that by continuing to provide the best products and services, it will retain the current customers while attracting new customers, hence, increasing its market share.
  • The company has 800 locations in the USA; this is also a major strength of QuikTrip. With the stores in different locations, its services and products reach the target market easily, hence, increasing the company's market share.



  • When it comes to decision-making, QuikTrip takes a lot of time to decide; this causes the company to delay introducing new products and services to the market, which makes them lose potential customers.
  • The project management of the company is too focused on internal delivery, and it gives little attention to the interest of external stakeholders; this may lead to customer backlash and poor public relations.
  • QuikTrip is poor at managing waste. It has drawn criticism from environmentalists due to its inability to integrate sustainability in its business operations.


  • The revenue of the company is estimated to be over $11 billion.

Geographical Footprint

Speedway LLC

Competitive Advantage


  • The company's brand is well recognized, and it has a good reputation among the consumers. Speedway has been around for so long; it was founded way back in the 1950s.
  • Speedway stores provide convenience and accessibility; this is, they are located in roadside and metropolitan areas, and they open 24 hours per day, hence, easily accessed by consumers.
  • The company provides a wide array of products and services, thus, attracting different kinds of consumers. For example, Speedway sells fuel, household goods, vehicle maintenance, and cleaning services, among others.


  • The company is losing younger (millennials and Gen Z) customers to tech giants such as Uber, Amazon, among others who deliver indoor services.
  • Speedway does not provide an e-commerce shopping option to its customers. Hence, it loses some of its target market to its competitors.


Geographical Footprint

Research Strategy

To find information about the companies' competitive advantage, strengths, and weaknesses, we went through their official websites and examined reports by credible external directories such as Case48, Embapro, Course Hero, among others. Next, to find the revenue of both companies, we began by going through their websites and news articles that have information on them, such as Biz Journals. Fortunately, after going through all these sources, we were able to find the relevant information to answer the research criteria.

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Wawa - Competitors: The Findings Part Four

Circle K and Royal Farms generate revenues of about $3.5 billion and $223.8 million, respectively. Details regarding the two companies have been provided below.

Company 6: Circle K

Competitive Advantage

  • Circle K has a competitive advantage in the market with regard to how it manages personal customer connections. The company works to show its clients it cares by delivering great and friendly customer service. It "makes and maintains these special connections with its customers in the Nordics and Baltics via mobile apps, loyalty cards, social media, and personal relationships."


  • Circle K regularly opens stores at convenient locations — it's chain includes 9,792 convenience stores throughout North America. These chain of stores consist of 19 business units, including 15 in the United States covering 48 states and four in Canada covering all 10 provinces.
  • The company operates 24/7, giving customers access to their convenient stores any time of the day.
  • Circle k has a good relationship with its clients which can be seen as its strength. As it focuses on becoming the world’s preferred destination for convenience and fuel, the company has built a unique relationship with its consumers in the Nordics and Baltics through mobile apps, loyalty cards, social media, and personal relationships.


  • The company has been "struggling to get fuel to its stations, and the Arizona Republic reports that some of its stations are out of certain grades of fuel altogether."
  • The company's website permits online ordering; however, they do not have live customer support on the site for those who wish to make online orders.



  • Circle K locations are in the United States, Canada, Scandinavia, Ireland, Poland, the Baltics, and Russia

Company 7: Royal Farms

Competitive advantage

  • Royal farm's competitive advantage revolves around their commitment to the environment through their green building initiatives. The company has been given an environmental Stewardship award.
  • They are renowned for their fried chicken which is fresh, never frozen, and was included in this year's Food and Wine Magazine's list of 10 Gas Station Foods Across the Country That are Worth the Detour."


  • The company provides all new stores in its portfolio a LEED-certification and some stores are "designed and built to LEED standards when Certification isn't feasible due to rural locations."
  • The company offers benefits to their employees which help retain them. The benefits include 401k, health insurance, paid vacation, holiday pay, employee discount, employee referral bonus and bonus incentives,


  • Royal farm struggles to regulate rates and implement a single-minded pricing policy across stores in Delaware, Maryland, Pennsylvania, and Virginia "which stunts fuel profitability and gallons performance. "
  • Many stores unavoidably fail to present their daily reports. Occasionally it takes days to accumulate relevant information from lagging stores.



  • The company's current stores are located in Maryland, Delaware, Virginia, Pennsylvania and New Jersey.

From Part 05
  • "7‑Eleven has a legacy of innovation. We were the first to provide to-go coffee cups, offer a self-serve soda fountain, operate for 24 hours a day, and yes, we even coined the phrase “BrainFreeze®” in honor of the world’s favorite frozen drink. [...] Now, we continue our history of innovation and power it through digital initiatives."
  • "At 7‑Eleven, we are customer-obsessed. We always poll customers to ensure we are bringing them solutions that they can’t even imagine [...] we are the leader in convenience and we constantly put our customers at the center of design and development."
  • "We are committed to developing experiences of the future by bringing our stores to our customers wherever they are and whenever they need us."
  • "Convenience may be our focus, but serving is our business. And that business extends beyond our stores into the communities where our customers, employees and Franchisees live, work and play. Being a great neighbor is all about investing and getting involved. "
  • "It’s also about responsibility, which is one of our key business principals. That’s why we put such a focus on serving people, improving our products and protecting the planet. 7‑Eleven is proud to set the standard for responsible retailing in the convenience industry."