Chief Sales Officer in Commercial Lending - Watering Holes
The most prominent conferences attended by commercial lending Chief Sales Officers are BankOnPurpose and the ABA Bank Marketing Conference. In terms of influencers, the most notable figures were Jack Welch, Mark Cuban, and Ray Dalio. The Commercial Lending Forum, Global CIT Network Group, and the CXO Community groups were the most popular LinkedIn groups. The ABA Bank Marketing, ABA Journal, Harvard Business Review, and CSO Insights were among the frequently mentioned websites or blogs, while the Purposeful Banker podcast offers insights specifically for commercial banking CSOs.
While most commercial banking conferences are more general in their focus, the following two conferences specifically focus on the sales or marketing aspect of commercial banking.
BankOnPurpose is a global conference focused on commercial banking and winning over new customers.
The annual ABA Bank Marketing Conference is touted as the "industry's flagship conference for bank marketers." It is aimed at senior bank sales and marketing professionals and C-suite officers.
After visiting the LinkedIn profiles of numerous commercial lending CSOs, the following groups were frequently listed among their group affiliations.
Commercial Lending Forum offers market insight, commercial lending product updates, market conditions and more.
The Global CIT Network Group appeared in numerous LinkedIn profiles, though the private group offers no group description.
The CXO (CEO, COO, CKO, CFO, CIO, CPO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community is another LinkedIn group popular with commercial lending CSOs. In addition, the Sales Management Executives and Sales Playbook groups are popular.
WEBSITES, BLOGS, AND PODCASTS
The ABA Bank Marketing website offers articles and information regarding the sales and marketing of banks, including the commercial lending sector.
While not specific to the banking sector, Harvard Business Review is frequently cited by CSOs as a go-to source for information.
The ABA Banking Journal website, as well as its Newsbytes podcast, offer insights for CSOs, as well as other commercial banking executives.
The Precision Lender offers the Purposeful Banker podcast, which focus on sales strategies for commercial bankers. This podcast came up in almost every search I conducted relating to the commercial banking sales sector.
While not specific to banking, CSO Insights is a go-to source for "improving the performance and productivity of complex B2B sales."
Again, looking at LinkedIn profiles for commercial lending CSOs provided some insights into the influencers they seek out to stay informed and inspired. While the influencers identified are not all necessarily in the banking sector, they showed up repeatedly in profiles.
Jack Welch, Executive Chair of the Jack Welch Management Institute, was frequently listed as a go-to influencer among CSOs. His Twitter account has nearly 1.5 million followers.
Mark Cuban, while not specifically associated with the banking sector, appeared frequently among noted influencers. His Twitter account has nearly 8 million followers, and nearly 1.4 million follow his Facebook account.
Ray Dalio, founder of Bridgewater Associates and author of the #1 New York Times bestseller "Principles," also appears prominently among the notable CSO influencers. His Twitter account has 118,000 followers, while his Facebook page has 81,600 followers.
In conclusion, commercial lending Chief Sales Officers attend the BankOnPurpose and the ABA Bank Marketing Conference, and they appreciate the insights of influencers such as Jack Welch, Mark Cuban, and Ray Dalio. Popular LinkedIn groups include Commercial Lending Forum, Global CIT Network Group, and the CXO Community groups, while noted websites and blogs include ABA Bank Marketing, ABA Journal, Harvard Business Review, and CSO Insights. The Purposeful Banker podcast offers insights specifically for commercial banking sales and marketing professionals.