Water Producers

Part
01
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Part
01

Top France Bottled Water Manufacturers

Most bottled water sold in France is produced by a few bottled water manufacturers that own many brands. When looking at the total volume or number of bottles produced, we have identified that the top five bottled water manufacturers in France are Abatilles, Danone, Groupe Ogeu, Nestlé Waters and Sources Alma.

Abatilles

Danone

Groupe Ogeu

Nestlé Waters

  • Nestlé Waters distributes Perrier, Acqua Panna, Nestlé Pure Life, Vittel, Hépar, Contrex, and San Pellegrino in France.
  • The company is first in the worldwide market for bottled waters.
  • The company plans to produce 2 billion bottles of their Perrier brands in 2020.

Sources Alma

  • Company Website
  • Sources Alma owns brands such as Cristaline, Mont Blanc, St-Yorre, Corremayeur, and Rozana.
  • The company claims to produce more than 4 billion bottles, almost entirely in France, every year.

Research Strategy

To determine who the top five bottled water manufacturers in France are, we started by finding statistics of the bottled water brands that have the largest number of users in France, as this will be roughly proportional to the number of bottles that are produced and sold. Further research into the most popular brands revealed that there are four companies that dominate the market (Danone, Nestlé Waters, Groupe Olgeu and Sources Alma) that own these brands. Additional research also revealed that Abatilles produces more than many competitors, placing it in the top five manufacturers.

After identifying the top five bottled water manufacturers, we reviewed material published by these companies to confirm that they produce the highest number of bottles. While Nestlé only provided their goal for 2020 for one of their brands, the fact that they are first in the worldwide market and this single figure allowed us to conclude that they must be amongst the top five in France when counting all their brands.

These companies were selected as the top five bottled water manufacturers in France as any other companies that were found did not claim to produce as many bottles. For example, the next most popular brand of bottled water not owned by these companies is Mount Roucous, which produced 115 million liters of bottled water in 2015. Another competitor, Compagnie de Vichy, produced 40 million bottles in 2012.
Part
02
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Part
02

Top France Bottled Water Manufacturers-Volume Growth and Factories

Information on the volume growth for the top bottled water companies in France: Abatilles, Danone, Groupe Ogeu, Nestle' Waters & Sources Alma is found here. Abatilles has only one factory located in France, Danone has 4 factories in France & close to 170 factories globally, Groupe Ogeu has about 6 factories all based in France, Nestle has about 8 factories in France & an estimated 87 located across the globe and Sources Alma has one factory in France & about 40 factories in Europe. However, information on their subsidiary plants' volume growth was not publicly available.

Abatilles

  • Abatilles exports its bordeaux water' brand to about 26 countries across the world and the company keeps enrolling new distributors from all over the world.
  • The company's hourly production rate for its 'everyday water' brand was 12,000 bottles in 2013 and rose to about 18,000 in 2014 when they installed a new processing plant. In 2018, the company was to invest in another plant to increase production rate for its 'bordeaux water' brand.
  • Information on Abatilles' website and on its LinkedIn account does not reveal the existence of any other factory other than the one at Arcachon, France. The Fine Waters website also shows only one factory location for Abatilles water.

Danone

Groupe Ogeu

Nestle Waters

Sources Alma

Research Strategy

To determine France's top water companies' factories' volume growth, your research team's first attempt was to search France's bottled water industry reports for the team thought this information would be present in such reports The industry reports did not show this information and the research team thinks this is because the compilers of these reports prefer to do a comprehensive industry analysis instead of a factory based analysis. Your research team's second attempt was to get these companies' factories' volume growth statistics from their annual reports as the team thought such reports would have a section split by each company's factory performance. The annual reports did not have factory specific statistics and the research team thinks it is because the companies prefer to only make public the combined reports because the combined figures are a more effective marketing tool than individual factory reports. Your research team's third attempt was to get these statistics from renowned market research firms because the team thought such firms may have conducted detailed analysis of these top water companies. The market research firms did not have the factory based volume growth breakdown either and the research team thinks this is because the water companies only availed their comprehensive data to the market research firms or that the cost of collecting data from all these companies' factories was too high for the market research firms.

Part
03
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Part
03

Top France Retail Bottled Water Manufacturers

Three bottled-water manufacturers produce the majority of top brands sold in France retail stores; these three companies account for 75% of the French bottled-water market value: Sources Alma, Nestlé Waters France and Danone.

The remaining market is heavily divided without leading manufactures. Ogeu Group and Abatilles are listed here as additional manufacturers, which compose of the market's remaining 25%, as examples.

Sources Alma

  • Company Website
  • Sources Alma is a top manufacturer due to their 28% share of the market — leading over their market competitors.
  • The company produces 30 retail brands, including Mont Blanc and Cristaline.
  • Sources Alma's Cristaline brand can be found in over half of French homes.

Nestlé Waters France

  • Nestlé Waters France is a top manufacturer, as they are second in lead for the market at 24.1%.
  • Nestlé distributes 8 brands of bottled water within France including Perrier and Vittel.
  • The company plans to produce two billion bottles in 2020.

Danone

  • The water division of Danone reported 4.5 billion Euros (roughly 5 billion USD) of its sales in their last annual report, with France being within it's top three countries of sale.

Ogeu Group

  • A remaining popular manufacturer is Ogeu Group, producing 400 million liters of products a year — with several retail product variations of their Ogeu water brand.

Abatilles

  • Abatilles produces over 48 billion bottles a year, placing it high amongst top manufacturers who share the divided 25% market share of individual brands.

Research Strategy

To determine top manufacturers who sell bottled-water products at retail stores in France, we reviewed multiple credible and reliable sources for location-specific product sale data to identify who are the leaders of retail sold bottled-water in France. Top brands (such as Cristaline and Perrier) were regularly cited as popular bottled-water retail products. As we researched the manufacturers behind the many brands sharing the market, we found that nearly every brand for French bottled-water products was produced by the same three companies: Sources Alma, Nestlé Waters France and Danone. We then turned to our data sources and financial analysis sites to determine who leads amongst these manufacturers. The AnalystView report cited in our findings most directly identified these three manufacturers as leaders in this market, supporting our qualitative findings. After reviewing our data sources and financial analysis sites to determine who shares the remaining market left by these three manufacturers, there was an absence of supporting data to determine a leading competitor. Through our research, we found that Ogeu Group and Abatilles were two of the top-producing manufacturers in this divided market — which is why they have been presented as examples; however, our research found that the leading three manufacturers have a clear dominance amongst top bottled-water manufacturers sold at retail stores in France.
Part
04
of sixteen
Part
04

France Retail Bottled Water Sales by Retail Format

After a thorough search, the research team was unable to locate publicly-available data on bottled water sales in France by distribution channel. Some data, including that supermarkets are the largest channel with 40 percent of distribution, was available in samples of reports. That information and industry-related information is detailed below, along with the research strategy utilized.

Helpful Findings

  • A 2019 sample of a report from a market research firm indicates that supermarkets have the highest share of sales at 3.5 billion liters or 40 percent of the market. The market share of other distribution channels is not available without payment.
  • According to the previously-mentioned report, three vendors in France account for 75 percent of the market value. Two of them are listed in the sample: Roxane (28 percent) and Nestle S.A. (24.1 percent).
  • Danone, owners of Evian mineral water brand, is also among the top vendors.
  • Danone and Nestle are actively working to produce eco-friendly bottles to increase retail shelf appeal in the face of globally declining sales for both companies.
  • While bottled water sales have slowed overall, Evian's are on the rise, with 8 percent global growth in 2017. Evian has an eco-friendly image in all retail markets as it completed a carbon neutral manufacturing plant in 2017 and uses the most recyclable plastic available for its bottles.

Research Strategy

The research team began with a high-level search for public data on bottled water sales in France by distribution channel. This search generated several results from market research firms that have produced reports with the relevant data, but which must be purchased. A sample of the report provided the information that 40 percent of retail bottled water sales in France happen at the supermarket, and identified supermarkets or hypermarkets, specialist retailers, and independent retailers as the three relevant retail markets. The report also listed Roxane and Nestle as key players in the France bottled market industry.

The research team then searched specifically for bottled water sales by individual retail channel (supermarkets or hypermarkets, specialist retailers, and independent retailers), but only the previously-located report had relevant distribution data (which could not be fully accessed without payment).

In an attempt to potentially triangulate data from Europe as a whole, the research term searched for publicly-available data on bottled water distribution in Europe. Once again, however, only pay-for-access reports were found. Samples were either unavailable or had no usable data.

The research team then searched for distribution data from Roxane, Nestle, and Danone specifically. Nestle provides a list of their top products in France and their distribution channel (retail or direct to home), but sales percentages are not available. Danone does not provide a list of products by distribution channel percentages. Roxane also does not provide statistics related to distribution channel shares.
Part
05
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Part
05

France Retail Bottled Water Sales by Type

Still unflavored bottled water sales in France in the year 2019 reached an estimated $4.232 billion.

France Retail Bottled Water Sales by Type

  • In France, retail bottled water are categorized as follows: still unflavored, sparkling unflavored, sparkling flavored, and still flavored.
  • According to an Analyst View Market Insights report, still unflavored water sales make up 60% of all retail bottled water sales in France.
  • The remaining 40% of retail bottled water sales in France come from sparkling unflavored, sparkling flavored, and still flavored bottled waters.
  • As reported by Statista, the French bottled water market was valued at $7.053 billion in 2019.
  • Still unflavored bottled water sales in France in 2019 was an estimated $4.232 billion (60% of $7.053 billion).

Relevant Insights

  • Three different companies, namely Danone, Sources Alma, and Nestlé Waters France, make up around 75% of the French bottled-water market.

Research Strategy:

Information on the breakdown of the retail bottled market sales and growth rate in France by type is not available in the public domain. There is limited data available to triangulate an answer as most of the relevant information is behind a paywall. Below is an outline of the research strategies we employed to find this information.

Our research began by looking for pre-compiled data on the sales of bottled water in the region by type, such as still unflavored, sparkling unflavored, sparkling flavored, and still unflavored, using credible research reports from sources like BCC Research, GII Research, Euromonitor, among others. We came across many articles containing information on the number of users by brand, the overall market size, and the growth rate of the bottled water market in France, but there were no available with segmented information on the sales and growth rate of still unflavored, sparkling unflavored, sparkling flavored, or still flavored bottled water, as most this information was behind paywalls.

Next, we searched for insights on the share of sales in the French market for the categories listed above by searching through sources such as Statista, Analyst View Market Insights, Mordor Intelligence, etc., to calculate the individual sales and growth rate by type. We found that 60% of retail bottled water sales in France come from the still unflavored water category. Also, we discovered that in 2019, the French bottled water market reached a value of $7.053 billion. Using those two facts, we estimated the sales for still unflavored water in France, but we could not calculate the sales breakdown for the other segments, or the sales growth for any of the categories.

We then attempted to explore the key players in the sector and estimate their bottled water retail revenue and growth rate by type. For this, we scoured for the annual reports, financial statements, press releases, and investor statements for various businesses in the market, including Sources Alma (Roxane), Nestle, Carrefour, Danone, Auchan Holdings, among others. However, most of the reports only mentioned the companies' future strategies and overall revenue, but failed to provide the revenue breakdown by type.

Afterward, we tried searching for bottled water reports on the European and global market to establish a breakdown of sales by type in France based on its market share and percentage sales by nation. We explored articles from Market Research Future, Technavio, Weebly, Business Wire, PRNewswire, among others. We found limited insights on the global market size and the growth rate of the flavored water market, but there was no country-specific segmented data to derive further as detailed information was behind a paywall.

Finally, we searched for older (beyond the two-year standard) reports and press releases on the bottled water market to garner insights on the breakdown of retail bottled water sales and growth rates by type in France, so that we could calculate the latest figures using a projected CAGR. However, we could not find relevant information to triangulate the requested data because most of the reports addressed the overall market size of bottled water.
Part
06
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Part
06

New French Entrants/Brands-Retail Bottled Water Space

Ôdeep and Glaceau Smartwater are the new brands in France's retail bottled water space. More information related to these brands is outlined below.

Ôdeep

  • Ôdeep is a French bottled water brand that was first introduced in February 2019 at Gulfood event in Dubai.
  • Ôdeep derives its saltwater resources from the deep sea to maintain its quality and high amount of minerals and electrolytes.
  • With 78 elements contained in this product, Ôdeep claims not to add artificial additives or chemicals into its bottled water.
  • This product is available for €2.25 per bottle.
  • Ocean Fresh Water, the manufacturer of Ôdeep, plans to produce 750,000 bottles of Ôdeep every week, starting in February 2020.

Glaceau Smartwater

  • Coca-Cola's Glaceau Smartwater was first released in Spring 2018 at Monoprix.
  • This product highlights its "clean, crisp taste" to appeal to Millennial consumers than emphasizing on its health benefits. According to An Vermeulen, Glaceau Smartwater chooses " young, sporty, sophisticated, and trendy" people as its target consumers.
  • The original and sparkling versions of Glaceau Smartwater are available for €1.4 and €1.7, respectively.
  • This product is also equipped with electrolytes to add sweet and light taste to it.

Helpful Findings

  • To persuade locals and tourists to lower the usage of bottled water, the council of Paris provides free fountains of drinkable water, including sparkling water. These fountains are available in several public places, such as the Jardin de Reuilly, Parc André Citroën, and the Canal St-Martin. Due to the creative movement, it is very likely for people who stay in French not to buy bottled water and refill their bottles instead, thus, there may not be many new entrants or brands.
  • Although lawmakers in French are pushing for a ban on plastic water bottles and raising the price of unrecyclable plastic bottles, the positive growth of the bottled water market may be due to consumer concerns related to the safety of tap water. However, there may not be many new entrants or brands in France's retail bottled water space due to the recent strict regulations.
  • In 2019, bottled flavored water and functional water were the most dynamic performers in France. French people also prefer bottled carbonated flavored water compared to bottled plain carbonated water.
  • However, bottled spring water remains to be local consumers' favorite due to its affordable price. Bottled still unflavored water is the biggest player in the bottled water industry, which accounts for more than 60% share of the overall market revenue.
  • Therefore, creating a bottled carbonated flavored water with a reasonable price might attract French consumers.

Research Strategy

To determine five new entrants or brands in France's retail bottled water space, we first consulted to several patents, brands, and trademark directories, including WIPO (World Intellectual Property Organization) and Marcaria. We defined "new" as bottled water brands that were released within the past 24 months. We hoped to find information related to five new bottled water entrants or brands in France sold in retail, however, these directories didn't give a clear result. WIPO didn't specify 'bottled water' or 'mineral water' as one of its types of goods class. When we tried to input 'water' to filter our search, we encountered irrelevant results, such as brands that offered water polo equipment. In addition, these directories provided information about the application and expiration date of the requested brands, instead of when the brand was first released to the public. Therefore, there were multiple data of similar bottled water brands in the list since a brand registration in French must be renewed every 10 years. Due to this problem, we decided to change our strategy.

As for our second strategy, we visited Fine Waters, a water sommelier expert website that provides a global bottled water database, and selected France as the country of choice, hoping that we could find the latest information about new bottled water in France. This page provided a complete list of bottled water that can be purchased in the French retail space. There were over 200 French bottled water brands and this database didn't provide the establishment date information for every brand. However, due to the time constraint, we were also unable to search for the establishment date of each brand individually since not every brand's information was directly available.

As for our last strategy, we attempted to look for the latest news and publications that were related to the inquiry using advanced search tools, such as Google News, News Lookup, and Millie Northern Lights. However, we were only able to collect limited information about new entrants or brands in France's retail bottled water space. We suspected that the unavailability of the information was due to the language barrier since the official language of France is French. However, even after we attempted to use Google Translate, we were still unable to fully find the requested information.

After we managed to find several new bottled water brands in France, we attempted to collect information about the volume sold and the volume growth of each new bottled water brand in the retail space in France. We first sought the latest annual reports of several main national retail chains in France, including Carrefour, Auchan, E. Leclerc, and Super-U to collect information related to volume sold of bottled water. However, these reports didn't detail the types of products sold in their chains. We then tried to visit each of the brand's website to find the missing information. But, they only provided information related to the benefits of their products, instead of the number of products they had sold. As for our last strategy, we attempted to find the missing information in business directories, such as D&B Hoovers and Crunchbase. We also browsed through news, blogs, and publications to collect the requested information. However, our strategy was unsuccessful and we were not able to find the volume sold and the volume growth of each brand in the retail space in France. We suspected that the companies might choose not to make the data publicly available due to the competition between other manufacturers.
Part
07
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Part
07

France Bottled Water Exports

Taking into account the competition of the water bottle market on a global standard, France's bottled water export volume and growth has maintained a key player in the market. Statistical evidence and growth rate trends identify the past years’ $4.83 billion market value, as well as their $906.5 million in export revenue. Roxane, Nestle, and Danone are acknowledged as France’s top earning water bottle brands.

French Market

Global Competition

  • With a CAGR of +2.6% from 2007-2016, the Czech Republic was the fastest growing importer of bottled water in the world, while France was on a downward trend of (-2.1%.) Most other countries maintained stability during that time.
  • France, with a revenue of $907 million, had the highest level of exports in 2016, alongside Russia and Germany.
  • France, along with Italy and Belgium, has the greatest potential for bottled water export revenue.
  • Compared globally, France had the highest export price at $224 per tonne.

Export Growth and Potential

  • According to a 2017 analysis of France’s export value, there was a $966 million export value, with a 5-year annual growth rate of 0.054 RCA, and 5-year growth value of $53.3 million.
  • France has the largest difference between actual and potential exports, with potential exports sitting at $1.3 billion, and actual exports at $906 million, putting the untapped potential at $417 million.
  • The French bottled water market is expected to reach $5.35 billion by 2025, with a growth at CAGR of 2.1%.

Research Strategy

Most figures regarding the French bottled water market after the year 2017 is not readily available to the public. Your researcher obtained information from previous years, as well as projected growth rates, to substantiate the market due to the lack of free, open, resources for current figures.


Part
08
of sixteen
Part
08

France Bottled Water Imports

In 2018 the Global bottled water import was around US$4 billion and bottled water imports to France were approximately $148m. France bottled water market is expected to grow at a CAGR of 2.1% over the period 2018 – 2025.

Breakdown By Country

The largest volume of bottled water to France in 2018 came from Italy, followed by Belgium, Luxembourg, United Kingdom and Germany.

1. Italy

  • Italy had the largest volume constituting 76.7% of imported bottled water to France in 2018.
  • The import value of bottled water was around $113.5 million, supplying 423,917 tonnes. This resulted in a 19% growth in imported value from 2017 to 2018.

2. Belgium

  • 10.1% of bottled water imports came from Belgium, supplying 66,831 tonnes.
  • The imports reached $14.9 million in value, translating to 17% growth from the previous year (2017).

3. Luxembourg

  • Luxembourg had a 5.5% share of imported bottled water to France in 2018.
  • The import value of bottled water was around $8.1 million and the quantity was 72,344 tonnes. A 7% growth in imported value was witnessed from 2017.

4. United Kingdom

  • UK supplied 4,553 tonnes of bottled water, taking a 1% market share.
  • The imports were $1.536 million in value, translating in a 94% growth from the previous year (2017).

5. Germany

  • Germany supplied 3,086 tonnes of bottled water also taking a 1% market share.
  • The imports reached $1.472 million in value, translating to a -15% growth from the previous year (2017).

Additional Notes:

  • The United Kingdom registered the largest growth of imported bottled water to France in 2018, which was 94% from 2017 while Germany's market share shrank by 15%.
  • Overall there was an 18% growth of imported bottled water to France from 2017 to 2018.

Volume Growth Details

  • The French bottled water market is expected to grow at a CAGR of 2.1% over the period 2018 – 2025.
  • As the French cut back on booze and the increasing worry about tap water, the alcohol-free drinks market is expected to grow.
  • France is considered as one of the top bottled water importing countries in the word, consuming around 2.41 billion gallons of water per year.


Part
09
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Part
09

Top France Bottled Water Manufacturers-Export Volumes

According to available sources, the top French bottled water manufacturers export their water products to the rest of the world (primarily identified by world regions, rather than individual countries). The top importing countries include the US, China, Germany, Hong Kong, Japan, Belgium, and the UK. 60% of the French bottled water market valued at $7,053,000,000 (2019) consists of exports. Below is a complete breakdown of our findings, followed by an explanation of the research methodology used to discover this data.

The overall bottled water market in France

  • However, unflavored bottled water makes up 60% of the volume.
  • 40% of the French bottled water is sold in supermarkets in France and 60% is exported.
  • France is the biggest bottled water exporter, while the US, Germany, Hong Kong, Japan, Belgium, and the UK are the biggest importers of French bottled water (2008).

Abatilles

  • Source Des Abatilles exports 48,000,000 bottles of water per year to 23 countries (2019).

Danone Eaux France

  • Danone Waters France exports Amphion (Evian, 130 countries), Le Chancet (Volvic, 65 countries), Saint-Galmier (Badoit) and La Salvetat Sur Argout (La Salvetat) to 130 countries.
  • 55% of Evian and Volvic products are exported, and the remaining 45% are sold domestically in France.
  • 18% of Danone total global sales come from the sale of bottled water.
  • France ranks 3rd in water sales, followed by China and Indonesia, with total global sales of $4,000,000,000.
  • Danone exports its products to 140 countries, and 66% of its sales take place outside of Europe.
  • Danone had a total of €24,700,000,000 in sales in 2018, 18% of which was bottled water and 66% of which were exports, leading to a grossly estimated figure of $3,600,000,000 in bottled water exports.
  • The top three countries as a percentage of sales in 2018 were the US, China, and France.

Nestle Waters

  • Nestle Waters has a 24.1% market share in France.
  • Nestle Waters are being produced in 34 countries and include the following brands: Poland Spring, Acqua Panna, Perrier, Pellegrino, Vittel, Ozarka, Arrowhead, Zephyrhills, Deer Park, and Nestlé Pure Life.
  • Nestle Waters' Perrier is exported to 144 countries and 55% of total sales are exports.

Sources Alma

  • Sources Alma (Cristaline, Mont Blanc, St-Yorre, Corremayeur, and Rozana) produce 4,000,000,000 bottles annually and export 30 brands of water to 70 countries (2013).

Compagnie de Vichy

  • 40,000,000 bottles of Vichy Célestins water were sold: 80% locally in France and 20% were exported to 20 countries (2012).

Ogeu

  • In 2016, CMA CGM, a global shipping conglomerate operating in 160 countries, formed a joint venture with the OGEU Group for exclusive distribution outside Europe with a primary focus on exporting bottled water to China.
  • Ogeu is the fourth biggest bottled water manufacturer in France: Ogeu, Plancoet, Chevreuse, Saint Lambert, Pyrenea, Sainte Alix, and Beaupré are bottled water brands produced by them.
  • Also in 2016, Nestle sold their Quézac bottled water brand to the Ogeu Group.

A breakdown of the export volumes by the countries they export to

  • Source Des Abatilles supplies 48,000,000 bottles of water per year to 23 countries (2019).
  • Danone Waters France exports 55% of its bottled water to 130 countries, resulting in estimated export sales of ~$3,000,000,000, the majority of which takes place in the US, China, and Indonesia.
  • Nestle Waters sales in 2017: $8,000,000,000; Exports: 55%; Number of countries: 140; Estimated sales from exports: ~$4,400,000,000.
  • Sources Alma: 30 bottled water brands with an annual production of 4,000,000,000 bottles sold in 70 countries (2013).
  • Vichy Célestins: 40,000,000 bottles sold annually 20% of which were exported to 20 countries (2012).
  • Ogeu partnered with a global shipping company, CMA CGM, to focus on China exports. Like its competitors, it is following the current trend of expansion into the Asian and Latin American bottled water markets.

Each manufacturers' export volume growth

  • The only export data found in Source Des Abatilles' report is that they export their bottled water to 23 countries.
  • Danone had an overall 2.9% rise in global sales in 2018; detailed export data was not available.
  • Nestle: Export data cannot be found in their Half-Year Results report.
  • Source Alma's export volume growth could not be found.
  • Export volume growth for Compagnie de Vichy (Vichy Célestins water) was not available.
  • Export volume growth for Ogeu was not available.


Research Strategy

We started our research by looking for the requested information on the companies' websites and various industry websites and came across many subscription-based platforms with paywalls and individual paid reports. Based on these search strategies, we have provided the available findings in the section above. However, despite our best efforts, we were unable to find details pertaining to individual export countries and individual bottled water companies' export growth data.

Part
10
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Part
10

Grocery Private Label Manufacturers-Spain (1)

Some grocery private label manufacturers in Spain include Costa Concentrados Levantinos, Frias Nutricion SA, Clavo Food Factory SA, Aceites Del Sur SL, Go Fruselva SL, JR Sabater SA, LA Espanola Alimentaria Alcoyana SA, Tartaros Gonzalo Castello SL, Candido Miro SA, and Chovi SL.

Part
11
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Part
11

Grocery Private Label Manufacturers-Spain (2)

Details for the grocery private label manufacturers in Spain identified in "Grocery Private Label Manufacturers-Spain (1)" have been provided below. Turnover and revenue per year have been provided as sales figures.

Costa Concentrados Levantinos

Frias Nutricion SA

  • Frias Nutricion SA is a fully private label manufacturer of oats, soybeans, almonds, broths, creams and other health products.
  • It has a turnover of 60 million euros.

Clavo Food Factory SA

  • Clavo Food Factory SA is a fully private label manufacturer of frozen products including all types of meat products and vegetables.
  • The company manufactures over 14,000 tons of the products per year.

Aceites Del Sur SL

  • Aceites Del Sur SL is a fully private label manufacturer of olive oil and other vegetable oils and olive products.
  • The company has an annual turnover of about 2 million euros.

Go Fruselva SL

  • Go Fruselva SL is a fully private label company that develops and co-manufactures purees, smoothies, juices and nectar in pouch and bottles.
  • The company has an $4M in estimated revenue annually. Its production capacity increased by 33%.

 JR Sabater SA

 LA Espanola Alimentaria Alcoyana SA

  • LA Espanola Alimentaria Alcoyana is a fully private label manufacturer that specializes in packaged olives of Spanish origin.
  • The company produces 30,000 tons of packaged olives per year.

Tartaros Gonzalo Castello SL

  • Tartaros Gonzalo Castello is a fully private label manufacturer of natural tartaric acid salts.
  • The company has an annual turnover of between 10 and 50 million euros.

Candido Miro SA

  • Candido Miro SA is a fully private label manufacturer of olives and halves.
  • The company has a factory with 18,000 meter square and production of 36.00 kg of olive per shift.

Chovi SL

Research Strategy

In order to identify whether a company is 100% private label or a brand plus private label producer, we looked first into the B2B matchmaking company for the FMCG industry, Wabel. We then looked for additional information from the companies' websites. To find the volume/ sales figures, we looked into the companies' websites, news articles and Spanish financial and legal websites such as Infoempresa. The turnover and revenue per year have been provided as sales figures.

Part
12
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Part
12

Grocery Private Label Manufacturers-UK (1)

Park Cakes

The Cake Crew

Burton's Biscuits Company (Burton’s Foods)

The Healthy Bites (Lanaroc Solutions)

Peaty Mills

BBF Limited (Bright Blue Foods)

The Little Treats Bakery (Frank Roberts & Sons)

Hames Chocolates & Confectionery

County Confectionery

Food Connections

Part
13
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Part
13

Grocery Private Label Manufacturers-UK (2)

Bright Blue Foods is the United Kingdom's largest private label grocery manufacturer. Revenue and turnover has been provided as sales figures.

Park Cakes

  • Park Cakes is a fully private label manufacturer.
  • Park Cakes maintains an almost 20% market share among grocers in the United Kingdom.

The Cake Crew

Burton's Biscuits

The Healthy Bites

Peaty Mills

Bright Blue Foods

  • Bright Blue Foods produces both branded and private label products.
  • BBF serves as the United Kingdom's largest private label cake manufacturer with its turnover amounting to more than £160 million.

The Little Treats Bakery

Hames Chocolates & Confectionery

County Confections

  • County Confections is a fully private label manufacturer.
  • In 2018, the company witnessed a turnover of more than $115 million.

Food Connections

  • Food Connections is fully private label manufacturer.
  • Food Connections generates more than $10 million in revenue annually.
Part
14
of sixteen
Part
14

European Grocery Private Label Volume Market Share-Per Country

The grocery private label volume market shares for 19 countries were found. These 19 countries had an average private label volume market share of 36%. The grocery private label volume market shares for each individual country is below.

KEY FINDINGS

Europe
  • Europe's grocery private label volume market share was 36% in 2019.
Spain
  • Spain's grocery private label volume market share was 51% in 2019.
Switzerland
  • Switzerland's grocery private label volume market share was 49% in 2019.
Netherlands
United Kingdom
  • The United Kingdom's grocery private label volume market share was 47% in 2019.
Germany
  • Germany's grocery private label volume market share was 45% in 2019.
Austria
  • Austria's grocery private label volume market share was 43% in 2019.
Belgium
  • Belgium's grocery private label volume market share was 44% in 2019.
Protugal
  • Protugal's grocery private label volume market share was 41% in 2019.
Hungary
  • Hungary's grocery private label volume market share was 34% in 2019.
France
  • France's grocery private label volume market share was 31% in 2019.
Slovakia
  • Slovakia's grocery private label volume market share was 32% in 2019.
Finland
  • Finland's grocery private label volume market share was 32% in 2019.
Sweden
  • Sweden's grocery private label volume market share was 33% in 2019.
Czech Republic
  • The Czech Republic's grocery private label volume market share was 30% in 2019.
Poland
  • Poland's grocery private label volume market share was 31% in 2019.
Norway
  • Norway's grocery private label volume market share was 32% in 2019.
Turkey
  • Turkey's grocery private label volume market share was 29% in 2019.
Italy
  • Italy's grocery private label volume market share was 20% in 2019.
Greece
  • Greece's grocery private label volume market share was 31% in 2019.

RESEARCH STRATEGY

Since no pre-compiled data of Europe's grocery private label volume market share could be found, it had to be calculated. This was done by finding the average grocery private label volume market share from all 19 countries with the following equation: (51+49+30+47+45+43+44+41+34+31+32+32+33+30+31+32+29+20+31)=685/19=36.053.

Part
15
of sixteen
Part
15

European Grocery Private Label Volume Market Share-Per Grocery Type (1)

The unit/ volume share of private labels in Europe is 48.2%. The category-specific volume share data for private label groceries is not available in the public domain; however, we have provided the value share data for private label groceries.

Europe Private Label Share in Europe

Private Label Value Share in Europe by Category

Research Strategy

In order to fulfill this research, we searched for retail sales measurement data published by IRI, Nielsen, PLMA Yearbook (in partnership with Nielsen — behind paywall), Euromonitor, and Kantar Worldpanel data on the volume sales of private label brands in Europe. The IRI report does not provide any category-specific volume share data -- it only provides the value share data. Category-specific value share data form the IRI report has also been published by Statista; however, Statista has not published any volume share data.

Alternate sources such as Nielsen and Kantar only provide limited country-specific volume share data. Dated Kantar reports (2014, 2012) that contain volume data for FMCG sales do not provide any volume data for private label categories. Other than the websites of these aforementioned agencies, we also searched industry portals for the required data but met with no success. Based on our research, we believe it to be unlikely that the volume share data is available publicly.

We have provided IRI's category-specific value share data as helpful findings.



Part
16
of sixteen
Part
16

European Grocery Private Label Volume Market Share-Per Grocery Type (2)

According to Bord Bia (Irish Food Board), retailers are using private label brands to increase control over marketing, distribution, and selling of groceries. These brands are growing at a rate of 4% per year across all European economies. The overall private label market share per grocery category is discussed below:

Frozen Food

  • The frozen food category includes frozen ready meals, fish, seafood, meats, poultry, fruits and vegetables.
  • According to Information Resources Inc. (IRI), the private label volume market share of frozen food groceries is 47.1%.
  • This market share is expected to grow especially with the premiumization of private label frozen food brands.
  • According to Business Wire, the general consumer perception is that premium products are made with high quality ingredients. This is expected to drive the popularity of these brands.
  • Other factors that will encourage the growth of this sector are innovative packaging and entry of new products.

Chilled and Fresh Food

  • According to the Chilled Food Association, chilled food can be categorized as food prepared by a retailer which is ready to eat, ready to heat or food that requires cooking.
  • These foods include dairy products (fresh milk, yogurt, and cheese), chilled meat, and chilled pizza just to mention a few. These products are stored at a maximum temperature of 5ºC.
  • According to IRI, the market share volume of private label brands in this grocery category is 44.8%. This represents a YoY growth of 0.8%.

Homecare

  • This grocery category includes household products used for general home maintenance such as cleaning products.
  • The private label volume market share of homecare products in Europe is 37.6%, representing a YoY growth of 0.1%.

Ambient

  • Ambient food is characterized by a long shelf life. This includes preserved food such as canned food (fruits, vegetables, fish and meat), tea and coffee as well as bread and cereals, just to mention a few.
  • The private label volume market share of homecare products in Europe is 35%, which represents a 0.4% YoY growth. This is attributed to the increased popularity of on-the-go savory snacks.

Pet Products

  • As the name suggests, this category focuses on food and accessories meant for pets such as cats and dogs. According to Dee Tail, premium brands are driving private label pet food sales especially in Western Europe.
  • The key trends that are driving the popularity of pet food are premiumization of pet food and humanization of the pet industry.
  • The market share volume of private label pet food brands in Europe is 33%. This represents a 1.1% increase in YoY sales.

Soft Drinks

  • This product category includes non-alcoholic drinks such as fresh juices and carbonated drinks.
  • The private label volume market share of soft drinks is 23.5%, which represents a 0.1% drop in YoY sales volume. This drop can be attributed to frequent discounting of branded drinks.

Baby

  • This grocery category focuses on baby food and accessories such as wipes, oils, creams and shampoos.
  • The market share volume of private label baby products is 21.9%, representing a 0.5% of YoY growth. This can be attributed to provision of high quality and affordable products by private label brands thus attracting more customers.

Alcohol

  • This product category covers all alcoholic drinks such as beer, wine, spirits, rum, vodka, whiskey, and Brandy, just to mention a few.
  • The market share volume of private label alcohol brands is 18.1%, representing a 0.1% drop in YoY growth.

Personal Care

  • The personal care grocery category includes beauty products as well as Over The Counter (OTC) personal care products. Some of the fastest growing private label brands in Europe are color cosmetics.
  • The private label volume market share of personal care products is 16.2%, representing a 0.2% YoY growth.

Confectionery

  • This category includes items such as chocolate confectionery, sugar confectionery as well as snack bars.
  • The market share volume of private label confectionery is 15.6%, This represented 0% YoY growth.

Research Strategy

In our research, we discovered the IRI 2018 report on Private Label in Western Economies, which provides a detailed breakout of private label volume market share across 10 grocery categories, for the entirety of the EU (page 23). While we relied primarily on this report, we have also supplemented with additional information about the role premiumization, consumer perception, and pricing in shaping the grocery private label volume market share.
Sources
Sources

From Part 03
Quotes
  • "The PERRIER® Cap 2020 plan is part of the 200 million Euro multi-annual investment to help achieve Nestlé Waters’ ambitious goal of producing two billion bottles in 2020."
Quotes
  • "In France, we distribute 8 brands of water, natural or spring mineral water. (Translated)"
Quotes
  • "The French bottled water market is consolidated, with the three largest players accounting for 75% of the market value. "
  • "This high degree of consolidation serves to decrease rivalry due to a lower number of players than if all the brands were separate players. For example, Nestle owns over 60 brands globally including Vittel, Perrier, Pure Life and Contrex which are sold in France, while Danone also owns multiple brands including Volvic, Evian and Aqua."
From Part 04
Quotes
  • "Supermarkets accounted for the highest proportion of volume & value in the French bottled water industry in 2017. The volume sold through this channel accounted for over 3.5 billion liters, equivalent to 40% of the market’s overall volume. The French food retail chain is very concentrated, with major supermarket and hypermarket chains like Carrefour and Auchan holding a maximum revenue share. "
Quotes
  • "Europe Bottled Water Market is segmented by Type (Still Water and Sparkling Water), Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade, and Other Distribution Channels), and Geography."
Quotes
  • "Danone's best-known water brand is Evian, the world's leading bottled mineral water brand, distributed in 120 countries. Global volumes were over 1.3bn litres in 2011. It is supported by two other international brands, Volvic and Badoit."
Quotes
  • "Packaging is undoubtedly important for bottled water products as it increases the shelf appeal, differentiates the product in the market and consequently impacts the sales in a positive manner. Today, the bottled water manufacturers are increasingly choosing eco-friendly packaging formats and luxury formats, thanks to the rising concerns about the disposal of plastic bottles."
Quotes
  • "Danone’s update comes a day after Perrier-owner Nestlé announced plans to restructure its water unit, where sales are headed for a second annual decline. Like the yoghurt business, water bottlers face structural challenges, including a growing backlash against plastic packaging and a rise of discount competition."
Quotes
  • "Danone is one of the world’s top leading natural bottled water companies."
Quotes
  • "A portfolio of more than 20 brands, to meet all of our customers' needs"
Quotes
  • "“The growth of Evian will stay solid in 2017. Evian remains very strong in the United States and is also doing well in France and in Europe,” Faber said on Tuesday."
Quotes
  • "Evian uses polyethylene terephthalate (PET) bottles, which is the most recyclable bottle worldwide."
From Part 05
Quotes
  • "The France bottled water market was valued at USD 4.83 billion by 2017, growing with 2.1% CAGR during the forecast period, 2018-2025"
  • "Roxane is the leading player in the French bottled water space, generating a 28% share of the market’s volume. Nestle S.A. accounts for a further 24.1% of the market."
  • "The French bottled water market is consolidated, with the three largest players accounting for 75% of the market value"
  • "Still unflavored is the largest segment, accounting for over 60% share of the overall market revenue. The Sparkling unflavored segment accounts for significant revenue share and growing with promising growth rate during the study period."
Quotes
  • "Revenue in the Bottled Water segment amounts to US$7,239m in 2020. The market is expected to grow annually by 2.8% (CAGR 2020-2023)."
From Part 06
From Part 07
Quotes
  • "The France bottled water market was valued at USD 4.83 billion by 2017, growing with 2.1% CAGR during the forecast period, 2018-2025"
Quotes
  • "China (699M tonnes) dominates in bottled water exports structure, accounting for 699M tonnes, which was approx. 96% of total exports in 2016. Czech Republic, Germany, Russia, and France countries occupied the negligible share of total exports."
From Part 09
Quotes
  • "Belgium (1.2B litres) and Germany (1.2B litres) represented the major importers of mineral waters and aerated waters in 2017, accounting for near 14% and 14% of total imports, respectively. The U.S. (647M litres) occupied the second position in the ranking, followed by the UK (634M litres), France (458M litres), Switzerland (415M litres) and the Netherlands (400M litres). All these countries together occupied near 30% share of total imports. The following importers - Japan (340M litres), South Korea (198M litres), Oman (146M litres), Palestine (145M litres) and Singapore (138M litres) together made up 11% of total imports. "
From Part 12