Water Filtration Product Triggers

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Water Filtration Product Triggers

Wi-Fi-enabled Brita Infinity pitcher and Elkay’s ezH2O Bottle Filling Stations are some brands or models that have encouraged customers to stay up-to-date on water replacement/refill products. Wi-Fi-enabled Brita Infinity pitcher uses Amazon Dash Replenishment in the product to trigger an automatic reorder whereas Elkay’s ezH2O Bottle Filling Stations have designed a Green Ticker in their models which keeps the customers up-to-date.

Water Filtration Product Triggers

Case Study #1: Brita’s Infinity Pitcher

What the Company/Brand did to get Product Compliance

  • There are customers that are likely to forget to keep the filter up-to date, but Brita ensures that this doesn’t happen with its new product line by partnering with Amazon.
  • The new Wi-Fi-enabled Brita Infinity pitcher has a built-in counter that tracks the amount of water that passes through the pitcher’s filter, and the pitcher itself will automatically order a new filter through Amazon Dash Replenishment when the old filter nears its capacity.
  • This ensures timely delivery of a new Brita filter on the customer's doorstep at the time they need it, without any hassle.

The Compliance Technique that Drove Better Results

  • The Wi-Fi-enabled Brita Infinity pitcher drove satisfaction levels to 91% among customers.
  • This satisfaction level is due in large to the fact that the customer does not have to check the filter and then make a purchase. The automatic ordering allows the replacement to get delivered successfully and the user can then change the filter. It is a seamless experience.

Which Lever Made the Greatest Impact

  • The use of Amazon Dash Replenishment to trigger an automatic reorder of essential supplies and components, to be delivered directly to consumers’ homes, created a major impact in the industry.
  • This trigger prevents the customers from drinking water through a dirty filter, by providing a fresh replacement and also acts as a reminder to change the filter.
  • The new filter arrives on customers’ doorsteps as the old filter is nearing the end of its lifetime. In other words, after about 40 gallons of water filtered, customers are not required to remember the time to change the filter.

Main Reasons for the Product’s Success

Case Study #2: Elkay ezH2O

What The Company/Brand Did To Get Product Compliance:

The Compliance Technique that Drove Better Results

Which Lever Made the Greatest Impact

Main Reasons for the Product’s Success

Research Strategy

To identify brands or models that have encouraged customers to stay up-to-date on water replacement/refill products, we examined Industry reports, blogs and media publications like Forbes, Fortune, IBIS, Businesswire, and Popular Mechanics that tend to highlight the brands or models surrounding water replacement/refill products.

We then scanned their respective websites for their blogs, press releases and then we looked at other third party reports like geekwire, and telecoms to identify what the company/brand did to get product compliance, which lever made the greatest impact, and the main reasons for the product’s success.

We chose to use sources older than 24 months to provide a comprehensive overview of the brand in order to highlight what the company/brand did to get product compliance, as the product was launched earlier making more details about it detailed by media at that time. These are also used as the market is niche, at least at this point in time, and latest information regarding all aspects of the brand and model are not published recently and only available through these reports.
Sources
Sources