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I want to know what % of hotel rooms, booked in the US each year, drop in price after they are booked and by what %?
While there is no pre-existing information to fully answer your question, we used the available data to pull together key findings. According to Statista, the occupancy rate for August 2017 was 70.7%. I was also able to find the average occupancy rates for hotels in the United States from 2001-2016, but unfortunately exact numbers are behind a paywall.
HELPFUL FINDINGS
In 2015, occupancy rates were 63% and by analyzing the chart provided by Statista, we can see that 2016 is slightly higher than this figure. Therefore, we can assume that 70.7% seems to an accurate estimate of the average occupancy rate in the United States. This means on an average night 29.3% of rooms are not booked.
There is not publicly available data on what percentage of hotel rooms, booked in the US each year, drop in price after they are booked. I was able to find that, according to Fox Business, the average drop in price was between 30-40% for last minute reservations. I was also able to locate that 72% of all bookings made on mobile devices are made within 48 hours of check in.
We believe that data is not publicly available on the percentage of hotel rooms, that drop in price after being booked, due to the deviation of factors used to determine hotel prices. Each hotel is different and there are many variances involved on calculating a hotel price. Hotels are not required to report how many rooms drop in price after they were booked.
Hotel price is determined by the location, value in services, seasonality, demand and star rating. Price reductions are determined by guest mix, special events, market and bed-size. For example a one-bedroom is less likely to drop in price during the week, due to the demand of business travelers. A double-bed is less likely to drop in price on weekends, due to the demand of family travelers. Prices are more likely to drop during the off-season and when the guest mix is composed of more price-conscious vacation travelers, as apposed to business travelers.
According to USA Today, "some hotels will lower room rates if a weekend or holiday is approaching and they it met the projected reservations quotas. These quotas vary by hotel, but can range from 30 percent to 70 percent reserved. Discounts based on low occupancy usually begin one week to one day in advance."
CONCLUSION
Due to multiple variables to consider and no legal requirements to enforce, there is no publicly available information on what percentage of hotel rooms, booked in the US each year, drop in price after they are booked. We were able to conclude that the average drop in price is between 30 and 40 percent and that 70.7% is the average occupancy rate in the United States. I hope that this helps you!