Vodka Competitive Landscape
The details of the competitive analysis for the vodka companies Stolichnaya, Absolut, Ketel One and Titos can be found in the attached spreadsheet.
Some overall observations of the four brands of vodka show that social media is much stronger for Absolut over the others. Revenues are fairly close for all the brands except for Titos who is the new member of the group. However, Titos did take the top sales position among liquor brands back in October 2017. Titos is a handmade vodka that actually surpassed Smirnoff and Jack Daniels.