Demographics - Visitor to McAllen, Texas
While there was no publicly available information on the demographics of visitors to McAllen, we were able to obtain potentially useful demographics of Rio Grande Valley nature visitors, Winter Texans, and visitors to the state of Texas. Rio Grande Valley nature visitors are an average of 47.41 years and are likely to have bachelors-or-higher degrees.
NATURE VISITOR DEMOGRAPHICS
- The McAllen area, placed in the heart of Rio Grande Valley, is the "most productive birding location in North America" and home to some 540 bird species.
- According to a 2011 survey of nature tourism visitors, the demographics of the off-peak travelers to Rio Grande Valley is as follows:
- The average age of nature tourists visiting Rio Grande Valley is 47.41 years.
- The breakdown of education levels of visitors:
Annual Household Income
- The breakdown of household income of visitors:
WINTER TEXAN DEMOGRAPHICS
- In 2017-18, 106,000 individuals migrated to Texas for the winters. As McAllen is as far down south as the southern-most tip of Florida, and since it is a low-cost destination, many individuals migrate there for the winter.
- The demographics of the respondents of "Robert C Vacker College of Business and Entrepreneurship Business & Tourism Research" Center's 2017-2018 survey of "Winter Texans" is as follows:
- The average age of survey respondents in 2018 was 72.3 years.
- Survey respondents were more likely to be women (57.2%).
- Nearly all (97%) of survey respondents were white.
- The majority (84.6%) of survey respondents were married, 9.8% were widowed, 3.1% were divorced and 2.4% were single.
- The breakdown of education levels of survey respondents:
- The average annual household income of survey respondents was $64,500.
- The breakdown of visitors by income range:
- Nine in ten (91.9%) of survey respondents were retired.
- The top states from where survey respondents migrated: "Minnesota (16.3%), followed by Iowa (9.7%), Wisconsin (8.8%), Illinois (7.7%), Missouri (5.7%), Michigan (6.8%) and Nebraska (3.0%)".
TEXAS VISITOR DEMOGRAPHICS
- The average age of visitors to Texas was 48.2 years in 2017.
- The breakdown of visitors by age group:
- In 2017, two in three (66.3%) visitors to Texas were employed.
- One in five (21.3%) visitors were retired and one in eight (12.3%) were unemployed.
Marriage and Family
- In 2017, two in three (66.8%) visitors to Texas were married; 21.9% were never married, and 11.4% were divorced.
- Among the 2017 visitors to Texas, 35.2% (one in three) had children in their households and two in three (64.8%) had no children living at home.
- The average size of a visiting group to Texas in 2017 was 1.79 persons.
- The average household income of visitors to Texas was $95,537 in 2017.
- The breakdown of visitors by income range:
- In 2017, 27.7% of visitors to Texas were single men and 21.3% were single women.
- Couples (one male and one female adult) comprised 27.2% of visitors to Texas and 11.9% of visitors were couples with children.
- Two male or two female adults constituted 7.4% of the visitors to Texas and three or more adults represented 4.5% of the visitors to Texas.
- In 2018-19, the top states in the US from which visitors to Texas originated were "Louisiana, Oklahoma, California, Florida, Illinois, Kansas, New York, and Colorado".
- The top nations from which visitors to Texas originated were "Mexico, Canada, the United Kingdom, China, Germany, Australia, and Brazil".
- Individuals who visited for business purposes represented one in five (20.1%) of all visitors to Texas in 2017.
- Among those visitors, 9.3% visited for meetings (4.4% for seminars, 1.9% for conventions, and 3.1% for other group meetings).
- The remaining 10.8% of business travelers visited Texas for transient reasons: consulting or client services (2.9%), sales and purchasing (1.6%), construction and repair (1.2%), government and military (1.0%), inspection and audit (0.9%), and other business (3.1%).
In order to fulfill this request, we searched through the City of McAllen and McAllen tourism websites, travel and tourism reports, and media sources; however, we were unable to find the required demographic information in these sources. We then tried to determine the demographics of top attractions (birding) in McAllen and came across a dated report by the US Fish and Wildlife Service that provided the demographics of off-peak, non-local nature tourists to the Rio Grande Valley. Additionally, we also found demographic details of Winter Texans and visitors to Texas.