Oxnard, California Competitors, Part 1
Significant tourist attractions in Oxnard, California include Channel Islands Harbor, The Mullin Automotive Museum, Mandalay State Beach, Channel Islands National Park, and the California Strawberry Festival. The Ventura Pier & Promenade, Serra Cross Park, Ventura Paved Bike Path, Ventura City Hall, Mission San Buenaventura, and the Ventura Botanical Gardens are some top tourist attractions in Ventura, California. The Oxnard Welcome Center, which is a tourist attraction in Oxnard, gets over 27,000 visitors annually, while the California Strawberry Festival holding in Oxnard expected about 60,000 visitors in 2018. On the other hand, in 2017, visitor spending in Ventura, California reached $1.453 billion. Unfortunately, information revealing the estimated number of visitors to either of Oxnard or Ventura per year, or the demographic profile of such visitors, is not available in the public domain.
How Oxnard and Ventura, California, Appeal to Tourists
- As per information available in the public domain, we provided the required details regarding how Ventura compares to Oxnard in rows 3-7, columns C-D of this attached spreadsheet.
To provide the needed tourism information regarding how Oxnard compares to Ventura, we researched the official tourism directories of each county — Visit Oxnard and Visit Ventura CA, respectively. Also, we examined the top tourist attractions of each city on Trip Advisor and other trusted portals. From this investigation, we identified information relevant to the top tourist attractions of each county, as well as what people liked about these destinations. However, we took the tourist attractions on the official directory of each county, as well as those with the most number of reviews and highest ratings on Trip Advisor as a proxy for the top tourist destinations for visitors to each county in this request. Unfortunately, as per information publicly available from the above portals, there was no data about the demographics of the visitors to either Oxnard or Ventura, California, except Trip Advisor's reports, which grouped visitor into families, couples, solo visitors, business people, and friends. Also, explicit insights into the places tourists visited from or the estimated number of visitors per year to these areas was not available in the public domain.
So, we researched some top tourist destinations including the Ventura Pier & Promenade, Serra Cross Park, Ventura Paved Bike Path, and others for Ventura. For Oxnard, we investigated the Channel Islands Harbor, The Mullin Automotive Museum, Mandalay State Beach, and others, with the hope of finding information revealing the estimated number of people that visit each place per year and the demographics of such visitors. We hoped to find the number of people that visit these places yearly, and use the same to estimate the number of tourists to Oxnard or Ventura, California, respectively. But, this information was not available in the public domain for any of the tourist attractions in Oxnard or Ventura investigated. Also, there was no specific demographic data of people that visit these tourist attractions; instead, we only found reviews by visitors with no insights into who they were or were they came from.
Therefore, we expanded our investigation to California's statewide portals on tourism hoping to locate reports or studies on tourism in the entire state of California, which may provide insights into how Oxnard or Ventura contributed to the same. This time, we found studies by Visit California, Dean Runyan, City-Data, and others. Still, there were no insights into the visitor profiles to Oxnard or Ventura. Also, there was no publicly available data showing the estimated number of people visiting these areas annually or where most people visited from. Instead, these reports only revealed the overall impact of tourism in California but did not have any data pertinent to how the counties that makeup California contributed or the counties visitors preferred to visit. Hence, we could not identify info relevant to the estimated number of visitors to either Oxnard or Ventura per year or the profile of those that visit these counties.
Next, we examined reports on media websites such as Forbes, Visit the USA, USA Today, USA Travel, and others with the hope of locating reports revealing how many people visited Oxnard or Ventura per year, as well as the demographic information of such visitors. This time, we found reports which showed that the Oxnard Welcome Center, which is a tourist attraction in Oxnard, gets over 27,000 visitors annually, while the Strawberry Festival that holds in Oxnard expected up to 60, 000 visitors in 2018. Also, we found a report revealing that the total visitors' spending in Ventura in 2017 reached $1.453 billion. Unfortunately, there was no information relevant to the estimated number of visitors any of these areas get annually, neither was there any visitors' demographic data to either Oxnard or Ventura publicly available. Hence, due to the lack of this information in the public domain, we filled the corresponding sections of the attached spreadsheet with N/A (not available), but provided our relevant findings, too.