Viral cultural campaigns

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Viral Cultural Campaigns

Some examples of campaigns that went viral after brands inserted themselves into current cultural conversation with creative ideas include Oreo's Game of Cookies and Shutterstock jumping on the popularity of Game of Thrones and the Fyre Festival.

Oreo's Game of Cookies

Shutterstock

Other Campaigns

  • Other brands that have immersed themselves into cultural conversations with creative ideas include Uber Eats, VO5, Samsung, Innocent, and boohooMAN, which leverage the cultural phenomenon of the Love Island TV Show.
  • Other brands that tailored their brand marketing around the Game of Thrones are Fox Sports’ Fox League, Fox Footy, Supercars, Fox Rugby, and Johhny Walker.
Sources
Sources