VOLVO - Vehicle Technology
The Volvo Group is a leading global manufacturer of trucks, buses, and industrial and marine equipment. The company also provides financial services and solutions that contribute to and support their customers' up time and profitability. Volvo's connectivity solutions are marketed to the transportation industry (commercial fleet owners and drivers), in on-the-road, in the city, and off-road (construction and agriculture) environments. The tech software and computing hardware can be found in Volvo semi trucks, including the VNR series, VNL series, VNX series, VHD series, VAH series. Corresponding software and hardware can be found on Volvo construction equipment as well.
Volvo Products, Target Markets, and Channels
- Dynafleet is a web-based transport information system that allows commercial fleet owners to remotely monitor the location and status of their drivers and trucks, while also providing additional information that will assist owners in identifying where optimizations and improvements can be made.
- My Truck is an optional, web-based information system that allows commercial fleet drivers to remotely access their trucks. From this app, they can assess their truck's road readiness, adjust climate control, check on door lock status, and act on alarms.
- On-Board Technician technology allows workshop technicians to remotely diagnose, monitor, and prepare for service stops and make sure all necessary equipment and parts are available in order to reduce maintenance "downtime."
- Volvo Action Service (VAS)- on call maximizes "uptime" fleet by providing drivers 24/7 roadside assistance and diagnosis, towing and repairs, as well as help with arranging travel and lodging needs.
Volvo Branding, Marketing, and Communication of Technical Products
- Volvo's website is full of information on all aspects of the company profile. It appears that the different divisions of Volvo are grouped together under the umbrella of the Volvo Group of entities and brands, which includes its joint ventures and strategic alliances with other companies.
- The brand portfolio, listed on the Volvo group page, outlines and provides links to each brand's separate web pages.
- Volvo's communication about its technical products (hardware and software) seems to be broadly distributed, rather than unified in one area. For example, each different market has a separate link leading to "News & Stories" (trucks), "News and Events" (construction), and "News and Media" (off-road), where press releases, articles, and news are found.
- Volvo Trucks has a rich web presence that is used to communicate all manner of news, information, and press releases about the division's innovation, but finding information on the specific software and hardware technologies listed above proved fruitless. Volvo's construction equipment and off-road divisions seemed much the same, with no deliberate mention of the four technologies listed above.
- However, the truck, construction, and off-road divisions each have "Innovation" sections of their sites where innovative technology solutions are promoted.
Communication between vehicle markets: On highway vs Mining vs Agriculture
- Communication seems to be distributed to target audiences by vehicle markets, so communication and information about on-highway vehicles (trucks), construction equipment, and off-road divisions are found on each market's web presence.
Information for all the specific technologies in the Volvo portfolio listed above can be found within the website, although it may be buried. For example, information about "My Truck" was located by using the search function on the website, and led to information posted on the "Trucks Lebanon" area of the website. Volvo has a rich selection of information that is publicly accessible; however, information about the four technologies listed above was easiest to find by using the search function on the site, rather than using the pull down menus to browse to the desired area.