Part
01
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Part
01
Vegetable Growers Europe 1
Unfortunately, no publicly available sources could provide information on the top five vegetable growers in Europe by production volume. Based on our research, we were able to find a few of the vegetable growers in Europe and provided them in the spreadsheet as per the descending order of their revenue. Predmericka, Vitazel, Nedato B.V., Oldershaw Group, Burgess Farms, Kettle Produce, and Ardo N.V. are the large vegetable growers we were able to locate in Europe. Among these, the vegetable growers with the highest revenue are Ardo N.V., Kettle Produce, Nedato B.V., Vitazel, and Predmericka a.s. Among these five, Vitazel is the largest vegetable producer in Slovakia. Additionally, major players in the vegetable seed market in Europe include Monsanto, Syngenta, Takii Europe, ermaZaden, and Pop Vriend Seeds B.V. All the requested details have been compiled in the Europe tab of the attached spreadsheet.
Below we have mentioned the details of our findings, strategy that we used to search the requested details, and an explanation of why the requested information was not available.
Top 5 vegetable growers in Europe
1. Ardo N.V.:
- Revenue — $367.34 million
- It is located in Ardooie, West-Flanders, Belgium.
2. Kettle Produce:
- Revenue — $181.97 million
- It is located in Balmalcolm, United Kingdom.
3. Nedato B.V.:
- Revenue — $100.77 million
- It is located in Oud-Beijerland, Netherlands.
4. Vitazel:
- Revenue — $71.61 million
- It is located in Marcelová, Nitriansky kraj, Slovakia.
- Vitazel is the "biggest vegetable producer in Slovakia."
5. Predmericka a.s.:
- Revenue — $7.90 million (EUR 7,061,014)
- It is located in Predmerice nad Jizerou, Czech Republic.
HELPFUL FINDINGS
- In the European Union (EU), Italy has been the largest producer of vegetables with 420,000 hectares of production land (19.8%). The other most important European producer of vegetables in term of economic value is Spain.
- As of 2015, in the European Union (EU), the main supplier of vegetables is Spain "with an export value of roughly 5.4 billion euros."
- As of 2016, Italy is the leading supplier of fresh vegetables with a sales value of about 2.2 billion euros.
- In 2013, the vegetable seed market in Europe was $1958.33 million. It was expected to increase with a CAGR of 6.5% between 2017 and 2022.
- Among all European countries, in 2015, "the Netherlands, Spain and Italy were the most important vegetable producing regions accounting for a major portion of the vegetable output."
- Major companies operating in the vegetable seed market include Monsanto, Syngenta, Takii Europe, ermaZaden, and Pop Vriend Seeds B.V.
RESEARCH STRATEGY
In order to compile a list of the top five vegetable growers in Europe by production volume, we initially searched for a precompiled list through industry reports and statistical databases such as Statista, and others. But no precompiled list could be found. We also searched for a publicly available list of top vegetable growers in the US by sales or revenue. These sources provided the list of top European countries that produce vegetables which include Spain, Poland, Germany, and others.
Next, we looked through various government sites, media reports, and press releases to see if any of these had lists of top or major producers of vegetables in Europe. The idea was to find the list of vegetable growers in Europe and then we could have ranked them according to their production volume or revenue. The sources we looked through include Eurostat, CBI Ministry of Foreign Affairs, and others. These sources provided various European countries and their vegetable production statistics and the information about the competition in the fresh fruit and vegetable market. The only source that listed a few of the European vegetable growers was Ezilon Europe. However, this was not an exhaustive list of growers and also included companies that provide market information, manufacturer & re-processor of dehydrated vegetables, specialists in plant breeding, and others. We were only able to sort out five vegetable growers from this list while looking through each of the company's website. Then we decided to look for their competitors through Owler, Craft.co, and others to find various other vegetable growers of Europe. But we were unable to find any of their competitors and therefore, this strategy failed.
Later, we decided to triangulate the answer through various market research reports. The idea was to search for major or key players in the vegetable production industry in Europe through sources such as Mordor Intelligence, Euromonitor International, Future Market Insights, Technavio Research, and others. Although these reports provided information on the market size, growth, and key players, it was only for companies operating in the fruits and vegetable market (fruit & vegetable ingredient market) and not the vegetable growers market. As such, this approach also failed. Mordor Intelligence report provided the information on the vegetable seed market and major players of this industry.
An in-depth search through the public domain was not successful in identifying the top growers or producers of vegetables in Europe by production or by revenue. The reason for the unavailability of this information could be that most of the growers in this industry are small entities (as per our findings) and the major players are not solely involved in vegetable production. They either produce both fruits and vegetables or might be involved in seed production, etc. This could be the reason why market research firms have not listed them separately. During our research, we found the list of top vendors in European seed market and also as mentioned above, the Mordor Intelligence report offered the market information on vegetable seed market and major players of this market. However, we did not use this list due to the reason that the request is specific to the vegetable growers in Europe.
In the absence of any publicly available list of top vegetable growers/producers in Europe by production volume, we decided to look for individual companies or growers operating in this sector. The idea was to identify any large or leading European vegetable grower and then to find its competitors. Apart from those that we found earlier from Ezilon Europe, during our research, we could only found a few vegetable growers located in Europe. These include Predmericka and Vitazel. From Ezilon Europe, we identified Nedato, Oldershaw Group, Burgess Farms, Kettle Produce, and Ardo N.V. Therefore, through our research, we were only able to identify seven of the vegetable growers in Europe. Based on our strategies mentioned above, no other vegetable growers in Europe could be identified; however, a number of other players from the vegetable seed industry were found. But they were not the growers. So, we could not include them.
Therefore, we decided to look for the production volume for each of the grower through their official website. However, their websites only provided information on the company, their products, story, etc. No information related to production volume was available on their websites. Later, we searched through media articles, press releases, and other relevant sources to see if the production volume was publicly available for these growers. However, no successful results were found. So, we decided to look for the estimated revenue of each of the listed growers in Europe through Hoovers and rank them accordingly on the attached spreadsheet.