Who are Valvoline's primary competitors?

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Who are Valvoline's primary competitors?

Valvoline Inc. has several US based competitors in each of their product categories. According to the NASDAQ Valvoline Inc. IPO overview, the company's "Quick Lubes" business competes within the US with Jiffy Lube, Grease Monkey, Express Oil Change, Super-Lube, and American Lube Fast. An overview of each of these companies, including their key services, key messaging, and value proposition, has been compiled.

1. Jiffy Lube

Jiffy Lube, a subsidiary of Shell, aims to provide top quality preventive maintenance that will benefit their customers for a long period. They also strive to help their customers to stay up-to-date with routine vehicle maintenance. Jiffy Lube makes use of their slogan "Leave Worry Behind®" extensively throughout their website.

The company offers several car maintenance services, from regular checkups, to preventative maintenance. Of particular interest is the Jiffy Lube Signature Service® Oil Change, which involves "comprehensive preventive maintenance to check, change, inspect, flush, fill and clean essential systems and components of your vehicle". Also noteworthy are their cooling system services, transmission services, and drive train services.

Jiffy Lube provides online access to service records, allowing customers to be able to easily access their vehicle’s history, and to check when their vehicle is next due for a service.

The Nationwide Limited Warranty Program at Jiffy Lube is a written limited nationwide parts and labor warranty available to customers from participating service centers.

2. Grease Monkey

Grease Monkey is an independent franchiser of automotive service centers across the US that boasts a complete line of fluid, filter and other automotive maintenance services. They promote the tag line "less hassle, more hustle!" in regard to their customer experience.

Grease Monkey offers a full service oil change which includes a 16-point maintenance inspection. This inspection includes the following, as listed on the Grease Monkey website: "Wash Exterior Windows, Vacuum Interior, Check/fill Battery Fluid, Check Air Filter, Check Windshield Wiper Blades, Check Breather Element and PCV Valve, Check/fill Windshield Washer Fluid, Check All Exterior Lights, Check/fill Transmission or Trans-axle Fluid, Check Radiator Level and Test Coolant, Check/fill Power Steering Fluid, Install New Oil Filter, Change Oil (up to 5 quarts), Lubricate Chassis, Check/fill Differential Fluid, Check and Set Tire Pressure."

Other notable services offered include power-steering fluid flush, and transmission and trans axle service.

Grease Monkey offers free top-offs of vital fluids between regular oil changes. This includes motor oil (up to 1 quart), power steering fluid, battery fluid, windshield washer fluid, and checking/setting of tire pressure.

3. Express Oil Change

Express Oil Change and Tire Engineers is an automotive service provider in the US, operating in 15 states. Their key message is that they offer the quickest oil change compared to their competitors, while still ensuring a high quality service and premium vehicle maintenance checks.

Express Oil Change offers a signature 10-minute oil change which includes a 20-point service and safety inspection. According to the Express Oil Change website, this involves, among other things, "the replacement of the oil and filter, inspection of the belts, hoses, air filter, steering, and suspension, replacement of fluids (including windshield wiper fluid and anti-freeze), lubrication of the chassis, and an inspection of exterior lights."

4. Super Lube

Super Lube offers 30-minute oil changes and preventative maintenance in four states in the US. Notably, they offer an eco-friendly oil change in an effort to reduce their carbon footprint.

They list several benefits to the eco-friendly oil change on their website. These include the conservation of petroleum resources, the reduction of reliance on foreign oil, the elimination of the need for off-shore drilling, and the promotion of proper collection of used oil.

Super Lube is involved in various fundraising campaigns, and offers fundraising options for schools, churches, clubs, sports teams and other Non-profit organizations. Some of their initiatives include the Super Rewards Card, where members of a charitable organization can get a 10% discount at Super Lube, and the company will further donate an additional 10% to the organization. Another initiative is Super Donations, where Super Lube offers donations for auctions/raffles, or provides sponsorship for events.

5. American Lubefast

American Lubefast is a large, independent oil change and preventative maintenance company operating in four states in the US. As a Christian-focused business, the company offers a corporate Chaplain program for each of their stores to serve their employees.

They offer full service oil changes, preventative maintenance services, and various mechanical repair services. Notably, as part of their commitment to the environment, American Lubefast uses Pure Green Motor Oil products for their services. During oil changes, they replace most vehicle's oil with fully re-refined, eco-friendly oil that requires up to 85% less energy to produce. This oil improves fuel economy, reduces vehicle emissions, improves oxidation and sludge resistance, and promotes advanced wear protection for an increased vehicle lifespan.

Conclusion

Valvoline has several competitors in the US automotive lubricants and fluids, motor oil and transmission fluids industry. They list their top five competitors in the "Quick Lubes" business as Jiffy Lube, Grease Monkey, Express Oil Change, Super-Lube, and American Lube Fast.
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