Identity Resolution Research

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Identity Resolution Research

Key Takeaways

Introduction

Identity Resolution is often boiled down to a simplified statement: a single view of the customer. While the statement might be simple, the implementation is complex. Collecting all the data surrounding a company's customers and consolidating it into a single record is still broadly challenging.

In a nutshell, identity resolution is the ability to be able to gather all customer behavior data surrounding any interactions with a company and/or brand that occurs within the customer's journey with the business. This would include all touchpoints, platforms, and channels, that can then be converted into a single unified customer profile. This would allow any team within the company to access this customer profile and engage with it in order to provide a better more personalized experience for each person.

We have curated data in order to present two examples of brands/companies that are using identity resolution, and 13 use cases for industries that are using identity resolution. For each example and use case, we have provided the name of the brand/company/industry, what they are using identity resolution for, and any publicly available success metrics or predicted success metrics. When there was publicly available information surrounding how identify resolution is being used to improve marketing and create better relationships with customers we included that.

Brand Case Study: MGM Resorts

Brand Case Study: Lucky Brand

Use Cases

Research Strategy

For this research on identity resolution, we leveraged the most reputable sources of information that were available in the public domain, including Hospitality Tech, as well as reputable and credible sources such as Hotel Business, PR Newswire, and Live Amp.

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