Utah Shakespeare Festival
Utah Shakespeare Festival attracts approximately 120,000 attendees every season. Oregon and Stratford Shakespeare Festivals attract triple this number, about 400,000 and 456,000 respectively. Utah SF gets the most number of website visits at 110,000 per month on average, and this traffic is mainly generated from organic searches. However, Stratford SF wins the game when it comes to average website visit duration, with each visitor spending an average of 4 minutes and 12 seconds on the website.
For a more comprehensive competitive landscape of these three Shakespeare festivals, we created a spreadsheet, which can be accessed here. It includes information on the seasonality, annual visitation statistics or patronage, public perception and reviews, digital marketing presence, and competitive advantage of each of the Shakespeare festival.
UTAH SHAKESPEARE FESTIVAL
- The main season for the Utah Shakespeare Festival starts from late June, usually around the 27th or 28th, and runs until the second week of October, usually around the 12th to the 20th. The festival runs eight shows concurrently and provides one free outdoor entertainment, The Greenshow. Typically, two of the eight plays are run all throughout the season. For this year, it's 'Joseph and the Amazing Technicolor Dreamcoat' and 'Hamlet.' Last year, it was 'The Foreigner' and 'Othello.' Each play is run on an average of 77 days.
OREGON SHAKESPEARE FESTIVAL
- The Oregon Shakespeare Festival typically runs from mid-February to late October, and it features 11 plays each year. A play may be run for as long as 280 days (equivalent to eight months) or as short as three months (approximately 90 days). The plays are run on an average of 173 days. They also offer the Green Show four nights a week, Wednesdays through Saturdays from June to September.