Cloud version of the Canvas LMS-Market size
While there is no pre-existing information to fully answer your question, we've used the available data to pull together key findings: Canvas currently has over 18 million users, and based on the vetted reviews of a third party, we triangulate that 94% of Canvas' customers are in the academic vertical. Of those, 64.1% are in higher education, 18.8% are in education management, 14.1% are in e-learning, and only 3% are in primary / secondary education.
Below you'll find an outline of our research methodology to better understand why information you've requested is publicly unavailable, as well as a deep dive into our findings.
We started by studying the Canvas homepage, as many companies will boast of at least their most prominent partnerships. However, while Canvas noted that they had over 18 million students, they did not disclose a list of clients. The Canvas blog provided one isolated reference to a specific client (see below), but not a comprehensive list. In fact, the "partners" tag of Canvas' blog has no articles at all, and an early 2017 post about how "40 of our most influential Canvas users and participants in the Canvas Community came to our headquarters" does not name-drop a single one of these "most influential" users.
We next searched the company's profiles in repositories of corporate data like Owler and Datafox. This provided us with some additional news links, but again, not a list of clients. A search of the Canvas Twitter feed was also unfruitful; the Twitter feed is extremely active, with over 13,000 Tweets over the last 9 years, and so could not be exhaustively searched.
As a result of Canvas playing its cards close to its chest when it comes to its client base, we cannot provide a complete list of their clients or a breakdown of their clients or installations by vertical.
While Canvas does not publicly disclose its clients, we do have some insight into their client base. As previously noted, Canvas claims to serve over 18 million students, though they do not disclose their client list or even a breakdown of students by vertical. The only non-individual client mentioned on the Canvas blog is DeLaSalle High School in Minneapolis, MN. Third-party sites were more forthcoming: Finances Online offers the University of Hampshire, Ohio State University, USAID, and Kansas State University as "popular clients" of the platform.
Trust Radius provided some additional information: Of the 68 "verified user" reviews it has posted regarding Canvas which provide an industry, 41 came from institutions of higher education, 9 from e-learning companies, 2 from primary/secondary education, and 12 from education management. There were only a few reviews from non-education verticals: 1 in automotive, 1 in construction, 1 in marketing, and 1 in non-profit organization management.
By going through the actual reviews, we have identified the following as clients of Canvas: University of Iowa, Loma Linda University, Rappahannock Community College, SAE Institute, East Central Community College, Harrison College, Southwestern College Santa Fe, Paradise Valley Community College, Laredo Community College, Blended Schools Network, Brigham Young University, Emporia State University, Bowling Green State University, Utah State University, Eastern Washington University, Thomas Jefferson University, University of Central Florida, Montclair State University, Harvard-Westlake School, Salve Regina University, World Savvy, Centralia College, Utah State University, University of Bridgeport, Atilus (e-learning), Ex'pression College, Howard Community College, Texas Tech University, Lincoln College of New England, Auburn University, East Central Community College, Project Lead The Way, University of South Florida, Cincinnati Christian University, Global Public Safety LLC, Webdesiro Ltd, and TechLab FHI 360.
Trust Radius provided the most extensive list of clients of any public source and the only list which was subdivided by industry. While far from complete, it does enable us to infer the percentage of Canvas' clients are academic: About 94% (64 of 68) of Canvas' clients are in the academic vertical, and a little over 6% (4 of 68) are in other verticals.
Of the 64 known clients in the education vertical, the market segments are as follows:
Higher Education (41 of 64) - 64.1%
Education Management (12 of 64) - 18.8%
E-Learning (9 of 64) - 14.1%
Primary/Secondary Education (2 of 64) - 3%
Due to the limitations of the publicly available data, we are not able to provide further segmentation, e.g., by age or gender. Neither can we determine the number of users for each installed base. While we could attempt to split out the number of users for each vertical and segment, doing so requires too many unsustainable assumptions (e.g., that the number of users in each segment are precisely proportional) and would result in misleadingly precise numbers.
Based on the available data, we triangulate that 94% of Canvas' customers are in the academic vertical, and that of those, 64.1% are in higher education, 18.8% are in education management, 14.1% are in e-learning, and only 3% are in primary and secondary education. In addition, we know that Canvas currently has over 18 million users and have been able to provide at least a partial list of their company clients.