Teeth Straightening: Adult User Journey
Reasons adults decide to straighten their teeth include appearance, access to educational materials and affordability. Some adults have reported wearing braces in adulthood after wearing them as a teenager. Below, relevant findings are highlighted, followed by an outline of the research strategies applied in an attempt to obtain the requested information.
- Metal braces, the basic option for teeth straightening, are considered aesthetically unattractive. Among adults, metal braces are considered distracting and uncomfortable, however, people sometimes opt for metal braces because of their affordability.
- Most of the adult-written teeth alignment reviews on site New Beauty state the adults have worn braces as children and wanted or needed to start wearing them again as adults.
- On site Realself, most comments coming from adults surrounding lingual braces state they have been unhappy with their teeth for a long time but did not want to wear braces as a teenager.
- Adults decide to straighten their teeth primarily for cosmetic reasons. Appearance is today increasingly important to adults, mostly fueled by their appearance in photographs.
- Another factor that affects adults' decision to straighten their teeth is that videos, educational materials and instructions on getting braces are accessible online. Apart from this, parents often decide to straighten their teeth after watching their child get braces.
- Some reasons people have reported choosing clear alignment braces on site Realself include ability to confidently perform public speeches, ability to confidently meet clients and the fact that they do not interfere with their daily lives.
- According to U. S. News, clear alignment brackets are increasing the interest in teeth straightening in adults, by making them feel more comfortable surrounding the thought of wearing braces. Among the primary reasons adults decide to get braces, function is mentioned, stating that adults get their teeth straightened so they could easily and more efficiently clean their teeth.
- Some people decide to get ceramic brackets for their upper teeth while installing metal brackets on their lower teeth, because they fear ceramic brackets will damage the tooth enamel.
The research team was unable to determine specifically when and where adults decide they need to straighten their teeth, or specifically what channels they utilize to correct their teeth. We've deployed the following strategies in an attempt to obtain this information:
To start the search, we've scoured healthcare publications such as Healthline and Harvard Health Publishing, hoping to find information on most popular channels among US adults when it comes to teeth straightening, as well as the time and place they decide they need to straighten their teeth. Because these sites offer advice regarding teeth straightening for adults, our idea was that the advices will be supported by hard data or statistics (for example; most adult Americans consult orthodontists when considering teeth correction). Information we've managed to obtain this way surrounded reasons why adults decide to get braces, however no mentions of age or circumstances that affect these decisions were found. Also, while these sources stated people are advised to consult orthodontists and described the process, no explicit statements or information stated how often people consult orthodontics versus manufacturers when informing themselves about the products.
Next, we have turned to searching research databases such as Research Gate, the National Centre for Biotechnology, EBSCO, hoping to find case studies that focus on American adults and their preferences when it comes to teeth straightening. What we hoped to encounter were data-backed studies, preferably based on surveys. Search determined very few surveys focus on the customer segment of the teeth straightening industry. Those studies that did focus on customers were irrelevant to the request because they focused on children, with only brief mentions of increasing demand for teeth alignment services among adults, not going in-depth on where and when they decide to get braces.
As a different approach, we have decided to search statements from US orthodontists themselves, hoping to use their statements as a proxy to create an analysis. The idea behind this strategy was that orthodontists themselves likely know the market itself and might have disclosed this information publicly, either in interviews or on their websites. We've searched websites, interviews and statements from various orthodontists. We have also looked into the American Dental Association, the National Dental Association and the American Academy of Periodontology, however no relevant information came up. This strategy was partially successful in that we've located statements from orthodontists surrounding the popularity of clear alignment braces versus the traditional ones, however no insights specifically relating to when and where US adults decide and inform themselves to straighten their teeth were found.
As the last resort, the research team has attempted to locate relevant outdated information to answer the query, however, even after looking into studies, reports and statements from as far back as 2012, no information specifically described the requested customer tendencies.