Customer Journey - Dental Implants

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Customer Journey - Dental Implants

When considering dental implants, customers perform research to determine their own eligibility and gain insights surrounding side effects and recovery. Customers commonly ask about the cost and the effectiveness of the procedure. At the same time, there is little interest in the dental implant technology itself. Consultation is considered the most important step leading to the procedure.

WHY DO PEOPLE GET DENTAL IMPLANTS?


HOW DO CUSTOMERS PERFORM THEIR RESEARCH AND WHAT ARE THEIR CONCERNS?

  • According to Monet Aesthetic Dentistry, before going in for a consultation, customers are expected to inform themselves about eligibility. Also, customers should prepare questions for the dentist during the consultation
  • According to the Mint Hill Dentistry, customers getting an implant should inform themselves about the following topics: [1] characteristics of the company providing the implant, [2] the size of the implant, [3] experience level of the personnel, [4] the cost of the procedure and what it covers, [5] if digital imagery is used as part of the procedure and [6] whether sedation will be used during the surgery.
  • The American Academy of Implant Dentistry advises customers to inform themselves about the following topics: [1] the role of dental implants, [2] the possibility of bodily rejection, [3] the noticeability of the implant, [4] the implant's durability, [5] any special treatments and [6] the duration and pain level of the recovery process.
  • The most common inquiries surrounding implants among customers are: [1] reasons why other customers have decided to use implants, [2] who the renowned and reliable dentists are, [3] safety of the implants, [4] whether children are also suitable for the implants and [5] the cleaning process.
  • When observing the frequently asked questions, it is noticeable that the most questions are asked surrounding the process leading to the procedure, the time the process takes and the level of pain that is involved. Customer research mainly focuses on the benefits of the process, the recovery process and the possible side effects. Among the popular questions are also questions about implant rejection, the associated risks and the importance of hygiene.
  • Fewer questions are asked about the technology of the dental implants and the manufacturers.

HOW DO CUSTOMERS DECIDE TO GET DENTAL IMPLANTS?


Research Strategy:

To answer the query, the research team delved into various expert blog websites, dental advice sources, dental hospital publications and the American Academy of Implant Dentistry. By examining the most frequently asked questions that surround dental implants, we've paid attention to topics that didn't come up, which we've noted as less common question topics.

To provide information on how and where customers obtain information surrounding dental implants, the team relied on statements from dentists and their advice to customers surrounding the procedure. It is worth noting here that, throughout the research, we've relied on an assumption that customers are most likely to follow advice from dentists and professionals.
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