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What are the most used CRM software for offline businesses especially food and beverage businesses?
Hello there! Thank you for your question on the most used CRM software for offline businesses especially food and beverage businesses. The short answer is Salesforces, followed by SAP and Oracle. Below you will find a deep dive of my research findings as well as how I came to this conclusion. I hope that this helps you.
METHODOLOGY
I began my research by determining the top CRM software available, by market share, according to Forbes. I then focused on how each of the top 4 CRMs pertained to the food and beverage industry. I then located variety of other resources including, Capterra, Crowd Reviews and Business News Daily, to determine other key players in the market. My results are as follows:
Food & Beverage Solutions:: Abate Solutions products powered by the Salesforce platform is aimed at bringing first class service to restaurants. The two key products are Abate Table Manager and Abate Restaurant Manager.
Key Features: Online reservations, reservations management, assign table/server, inventory management, delivery tracking, alert when par-levels are reached, food variance reporting, metrics in real-time, average ticket time tracking, order transmission and table assignment management.
Food & Beverage Solutions: SAP CRM is a fully integrated CRM that is manufactured by SAP SE. Hospitality companies reported 11% customer profitability when using ad hoc analysis. Sap is the CRM of choice for many major casinos and hotels throughout the United States.
Key Features: : Real-time insight into customers needs, centralizes customer information, data analysis and engagement via digital marketing.
Food & Beverage Solutions: Microsoft Dynamics CRM (Sales, Customer Service, Field Service, Project Service Automation and Marketing.
Key Features: Online ordering, centralized customer information, data analysis, business intelligence, automation of marketing interactions and centralizes customer information.
Food & Beverage Solutions: Adobe Marketing Cloud (Sales, Marketing and Customer Support)
Key Features: Target list generators, operational reporting tools, enhanced email campaign capabilities, operational reporting tools and real-time updates.
Revenue 2015: n/a ( Over 13.4 million in funding)
Market share: less than 1%
Food & Beverage Solutions: Pipeline Management (This CRM is a popular choice amongst smaller restaurants and small to mid-size business, with a focus on salespeople) Pipe Drive CRM is available in 13 different languages and available in 140 different countries.
Key Features: Pipeline management, sales reporting and sales forecasting.
Revenue 2015: n/a (Over $38 million in funding)
Market share: less than 1%
Food & Beverage Solutions: Insightly''s CRM allows professionals in the food and beverage industry to manage leads, contacts, vendors, suppliers and partners.
Key Features: Insightly social CRM can detect social media profiles related to a customer's email address. Other features include project management, numerous key integrations, mobility, activity sets and task dash board.
Revenue 2015: n/a (London based)
Market share: less than 1%
Food & Beverage Solutions: Four Labs is a London based company that offers startups and small- mid-size business owners custom CRM's for their business needs.
Key Features: User specific... Four labs will design a custom CRM to meet the unique needs of your business.
Market share: less than 1%
Food & Beverage Solutions: PosIQ is an excellent big data solution CRM for the restaurant industry.
Key Features: Guest tracking, loyalty programs, SMS marketing, campaign tracking, promotion tracking, loyalty features and fundraiser tracking.
Revenue 2015: n/a
Market share: less than 1%
Food & Beverage Solutions: Signal CRM offers a "full suite of functionality for the restaurant that wants to take their marketing and customer relationships to the next level."
Key Features: Email marketing, /SMS marketing, social media updates, onboarding session and monthly program reviews.
Revenue 2015: n/a
Market share: less than 1%
Food & Beverage Solutions: Datrix's CRM allows professionals to "optimize and automate traceability, supplier management, scheduling and more..."
Key Features: Food product traceability, contract management, human capital management and quality insurance.
CRM software is very beneficial to offline businesses, including the food and beverage sector. According to a recent report by McKinsey, "CRM generates $8.71 in revenue for every $1 spent." To summarize, I have provided you with the most used CRM software for offline businesses especially food and beverage businesses. I hope that this helps you and thank you for using Wonder. If you have any further questions please feel free to ask Wonder again.