Top Gen Z and Millennial Influencers
A list of 14 millennial and 8 Gen Z influencers on Instagram, and 13 millennial and 2 Gen Z influencers on Snapchat has been generated using the specified criteria. The influencers include 'non-mega celebrity' American members of Gen Z and millennial age groups. For this research, I have assumed 'non-mega celebrities/influencers' to be those that do not appear in the mainstream media as frequently as leading movie stars, prominent politicians, etc.
Snapchat influencers are hard to find as it does not publish the number of followers on the account page. Below is a deep dive of my methodology and findings.
I have used Pew Research Center's definition to specify millennials' ages for the purpose of this research. According to Pew Research Center, millennials were born between 1981 and 1986, and their current age is between 22 and 37.
To compile a list of American millennial influencers, I have used this pre-compiled list from MediaKix to filter those influencers that satisfied the specified criteria. I was able to find 14 influencers, who are listed below.
3 — Cameron Dallas was a YouTube and Vine star, who now works in a Netflix feature. He has 20.8 million followers on Instagram.
4 — Amanda Cerny, with 20 million followers, shares humorous skits throughout all her social platforms.
6 — Liza Koshy started with Vine and now focuses on her YouTube channel. She now has about 15.5 million followers on Instagram.
7 — Mark Fischbach, aka Markiplier, is a YouTube gaming star. He has 6.5 million followers on Instagram.
8 — Colleen Ballinger is a comedian who runs a YouTube channel by becoming a fictional character, Miranda Sings. She has 6.5 million followers on Instagram.
11 — Jenna Mourey — aka Jenna Marbles — is an actress, comedian, and blogger with 4.7 million followers.
14 — Michelle Phan is a beauty expert and owner of the company Ipsy. She has 2.1 million followers on Instagram.
To find out the top millennial Snapchat influencers, I located a pre-compiled list, checked the details of each account on the list, and selected those that satisfied all the specified criteria. Some accounts are marked with the 'celebrity' tag, which I have excluded from this list, while others (on the list) were excluded because they are not available on Snapdex, e.g. Logan Paul, Christian Collins, and King Bach. The list of top millennial influencers on Snapchat is given below.
1 — Angela Renée White is an entrepreneur and model. She is more commonly known as Blac Chyna.
2 — Frankie Greek is a storyteller who frequently posts on Snapchat.
3 — 26-year-old Cyrene Quiamco was a web designer but now a full-time Snapchatter.
4 — Brittany Furlan is an internet personality and comedian.
5 — Jenna Mourey — aka Jenna Marbles — is an actress, comedian, and vlogger.
6 — Shaun McBride is a creator of art and stories.
7 — Christine Mi creates classic art pieces with her face in them.
8 — Evan Garber is an artist who draws creative Snapchats.
9 — Mike Platco is another professional Snapchat artist.
10 — Branden Harvey is a photographer and storyteller.
11 — Emily Ratajkowski is a model and actress.
12 — Casey Neistat is a Youtuber and filmmaker.
13 — Karlie Kloss is a well-known fashion model.
Gen Z Influencers
To compile a list of American Gen Z influencers under the age of 17, I have used multiple pre-compiled lists, e.g. Stylecaster and Whosay, to filter those influencers that satisfied the specified criteria. I was able to find 8 influencers, who are listed below.
Snapchat does not publish the number of followers on account pages (for example, see Spencer Pratt). This makes it impossible to rank user accounts according to the number of followers. However, Snapdex — a Snapchat names index — lists accounts according to popularity. To look for the top Gen Z influencer accounts on Snapchat, I looked for pre-compiled lists, e.g. IZEA and BAZAAR; however, most accounts on these lists are of influencers older than 17 years or of mega-celebrities. I looked through the top 500 entries on the Snapdex's list of "Most Popular Snapchat Names" but only found two accounts, Chloe Lukasiak and Levi Eirinberg, that belonged to Americans younger than 17 years. The details of the two accounts that satisfied the specified criteria are given below.
1 — Chloe Lukasiak is the #189 most popular influencer on Snapdex's list of "Most Popular Snapchat Names". She is an American television personality, dancer, model, and actress.
2 — Levi Eirinberg, born in Illinois, was a member of MasterChef Junior Season 2. He is currently 16 years old.
A number of different resources were used to generate lists of millennial and Gen Z influencers on Snapchat and Instagram.