US Travel and Tourism Boom

Part
01
of five
Part
01

Tourist and Travel US: Number of Tourists and Revenue

The total number of tourists to US and the total revenue generated by the tourist and travel industry in the US between 2009 and 2019 has been provided in the attached spreadsheet in rows 2 and 3. The graphical representation of the data in chart form has been provided in columns N and O.

Number of Tourists

  • The number of tourists to the US in 2009 was 55 million.
  • The number of tourists to the US in 2010 was 60 million.
  • The number of tourists to the US in 2011 was 62 million.
  • The number of tourists to the US in 2012 was 66.7 million.
  • The number of tourists to the US in 2013 was 69.8 million.
  • The number of tourists to the US in 2014 was 75 million.
  • The number of tourists to the US in 2015 was 77.5 million.
  • The number of tourists to the US in 2016 was 75.9 million.
  • The number of tourists to the US in 2017 was 76.9 million.
  • The number of tourists to the US in 2018 was 79.7 million.
  • The number of tourists to the US in 2019 was 79.3 million.

Revenue

  • The total revenue generated by the tourist and travel industry in the US in 2009 was $120.3 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2010 was $134.5 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2011 was $153 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2012 was $165.6 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2013 was $214.8 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2014 was $220.8 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2015 was $246.2 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2016 was $244.7 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2017 was $251.4 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2018 was $256.1 billion.
  • The total revenue generated by the tourist and travel industry in the US in 2019 was $254.2 billion.

Change in the Number of Tourists

  • The number of tourists to the US in 2010 increased from that of previous year by 5 million.
  • The number of tourists to the US in 2011 increased from that of previous year by 2 million.
  • The number of tourists to the US in 2012 increased from that of previous year by 4.7 million.
  • The number of tourists to the US in 2013 increased from that of previous year by 3.1 million.
  • The number of tourists to the US in 2014 increased from that of previous year by 5.2 million.
  • The number of tourists to the US in 2015 increased from that of previous year by 2.5 million.
  • The number of tourists to the US in 2016 decreased from that of previous year by 1.6 million.
  • The number of tourists to the US in 2017 increased from that of previous year by 1 million.
  • The number of tourists to the US in 2018 increased from that of previous year by 2.8 million.
  • The number of tourists to the US in 2019 decreased from that of previous year by 0.4 million.

Calculations

To calculate the change in the number of tourists between 2009 and 2019, we have subtracted the number of tourists of each year from that of previous year. Below are the details of the calculations. Please note the values with (-) in front of them are negative values.
  • The change in the number of tourists between 2009 and 2010 = 60 million - 55 million = 5 million
  • The change in the number of tourists between 2010 and 2011 = 62 million - 60 million = 2 million
  • The change in the number of tourists between 2011 and 2012 = 66.7 million - 62 million = 4.7 million
  • The change in the number of tourists between 2012 and 2013 = 69.8 million - 66.7 million = 3.1 million
  • The change in the number of tourists between 2013 and 2014 = 75 million - 69.8 million = 5.2 million
  • The change in the number of tourists between 2014 and 2015 = 77.5 million - 75 million = 2.5 million
  • The change in the number of tourists between 2015 and 2016 = 75.9 million - 77.5 million = (-)1.6 million
  • The change in the number of tourists between 2016 and 2017 = 76.9 million - 75.9 million = 1 million
  • The change in the number of tourists between 2017 and 2018 = 79.7 million - 76.9 million = 2.8 million
  • The change in the number of tourists between 2018 and 2019 = 79.3 million - 79.7 million = (-)0.4 million
Part
02
of five
Part
02

Tourist and Travel US: Economy Contributions

In the US, the generated tax revenue by the tourist and travel industry, from the year 2009-2019, ranges from $113 billion to $179.7 billion, while the GDP contribution ranged from 2.6% to 2.9%. The industry accounted for 7.9 billion jobs in 2014. The requested details have been provided in this attached spreadsheet.

Economy Contributions of the US Tourist and Travel Industry

Part
03
of five
Part
03

Tourist and Travel US: Demographic Profile 2009-2011

Western Europe accounted for most of the international tourists that visited the US between 2009 and 2011. The number of male tourists that visited the US between 2009 and 2011 was slightly more than that of female tourists. A detailed demographic profile of tourists that visited the US between 2009 and 2011 has been detailed below.

Gender

  • According to the data from the US Department of Commerce, 52.2% of the international tourists that visited the US in 2009 were males, while 47.8% were females.
  • In 2010, 52.3% of the international tourists that visited the US were males, while 47.7% were females.
  • In 2011, 52.1% of the international tourists that visited the US were males, while 47.9% were females.
  • Based on the above, it can be concluded that the number of male tourists (average 52.2%) that visited the US between 2009 and 2011 was slightly more than that of female tourists (average 47.8%).

Income

  • The average income of the international tourists that visited the US in 2009 was $88,300, while their median income was $76,500.
  • The average income of the international tourists that visited the US in 2010 was $89,600, while their median income was $77,200.
  • The average income of the international tourists that visited the US in 2011 was $91,500, while their median income was $79,300.
  • Based on the above, it can be concluded that the average income of the international tourists that visited the US between 2009 and 2011 was in the range of $88,000 to $92,000 (average $89,800) while their median income ranged from $76,000 to $79,500 (average $77,666).

Age

  • The average age of male international tourists that visited the US in 2009 was 41.4 years, while that of female international tourists was 37.8 years.
  • The average age of male international tourists that visited the US in 2010 was 42.2 years, while that of female international tourists was 37.6 years.
  • The average age of male international tourists that visited the US in 2011 was 41.9 years, while that of female international tourists was 37.9 years.
  • Based on the above, we can conclude that the average age of the international tourists that visited the US between 2009 and 2011 was 41.8 years for male tourists and 37.8 years for female tourists.

Occupation

  • In terms of occupation, 34.0% of international tourists in 2009 were 'Professional/Technical' by occupation, 22.6% were 'Managers/Executives', 10.5% were 'Students', 11.3% were in 'Clerical/Sales', 6.7% were 'Retired', 5.6% were 'Homemaker/Housewife', 3.4% were in 'Government/Military', 2.9% were 'Craftsmen/Factory Workers', and the rest 3.0% were in other jobs.
  • In terms of occupation, 33.3% of international tourists in 2010 were 'Professional/Technical' by occupation, 24.6% were 'Managers/Executives', 9.9% were 'Students', 10.9% were in 'Clerical/Sales', 7.1% were 'Retired', 5.4% were 'Homemaker/Housewife', 3.6% were in 'Government/Military', 2.6% were 'Craftsmen/Factory Workers', and the rest 2.6% were in other jobs.
  • In terms of occupation, 33.4% of international tourists in 2011 were 'Professional/Technical' by occupation, 23.5% were 'Managers/Executives', 10.8% were 'Students', 10.2% were in 'Clerical/Sales', 7.1% were 'Retired', 4.9% were 'Homemaker/Housewife', 3.7% were in 'Government/Military', 3.2% were 'Craftsmen/Factory Workers', and the rest 3.2% were in other jobs.
  • Based on the above, we can deduce that the majority of the international tourists that visited the US between 2009 and 2011 were 'Professional/Technical' (average 33.6%) by occupation followed by 'Managers/Executives' (average 23.6%). 'Craftsmen/Factory Workers' (average 2.9%) constituted the least percentage of the international tourists that visited the US between 2009 and 2011.

Location

  • In terms of location, 46.2% of the international tourists that visited the US in 2009 were from Western Europe, 2.4% came from Eastern Europe, 11.5% were from South America, 3.2% visited from Central America, 23.9% came from Asia, 5.1% visited from the Caribbean, 2.8% were from the Middle East, 1.2% hailed from Africa, and the remaining 3.7% were from Oceania (Australia & New Zealand).
  • In terms of location, 43.2% of the international tourists that visited the US in 2010 were from Western Europe, 2.3% came from Eastern Europe, 12.3% were from South America, 2.9% visited from Central America, 26.6% came from Asia, 4.6% visited from the Caribbean, 2.8% were from the Middle East, 1.2% hailed from Africa, and the remaining 4.2% were from Oceania (Australia & New Zealand).
  • In terms of location, 43.0% of the international tourists that visited the US in 2011 were from Western Europe, 2.4% came from Eastern Europe, 13.5% were from South America, 2.7% visited from Central America, 26.0% came from Asia, 3.9% visited from the Caribbean, 2.9% were from the Middle East, 1.2% hailed from Africa, and the remaining 4.5% were from Oceania (Australia & New Zealand).
  • Based on the above, it can be concluded that the majority of the international tourists that visited the US between 2009 and 2011 were from Western Europe (average 44.1%), followed by Asia (average 25.5%) and South America (average 12.4%). Africa (average 1.2%) constituted the least percentage of the international tourists that visited the US between 2009 and 2011.

Research Strategy

While the team was able to garner details about the demographic profile of international tourists that visited the US between 2009 and 2011, the details about the demographic profile of domestic tourists were found to be behind the paywall. Also, we have substituted the ethnicity and education demographic categories for international tourists with location and occupation as all the regulatory, industry, and media sources reported the data for these categories.

In order to find details about the demographic profile of domestic tourists, we scoured through the industry publications and research reports from Deloitte, Mckinsey, Business Insider, and Market Radar among others, but all the information found was specific to the overall travel and tourism industry in the US, and no composite demographic data were available for the domestic tourists that visited the US between 2009 and 2011. The team also searched through the various regulatory sources such as 'US Department of Commerce', 'US State Department, Travel', 'U.S. Travel Association', 'Travel and Tourism Research Association', and 'National Travel & Tourism Office' among others. While the team was successful in locating the demographic profile of international visitors for each of the years between 2009 and 2011 through these sources, the information about the demographic profile of domestic visitors was found to be behind the paywall.

We also searched through various media and statistical sources such as Forbes, WSJ, American FactFinder, Statista, Bloomberg, Reuters, etc., but no pertinent information could be found. All the data found was related to the overall number of domestic visitors in the US and the key destinations visited by them.

Lastly, the team tried to triangulate the information by piecing together the profile of US domestic visitors across each of the years from 2009 to 2011 and then try to create a composite profile. The idea was to average out the data for various years and arrive at consolidated demographic data. For example, if the average age of US domestic visitors was X, Y, Z years in 2009, 2010, and 2011 respectively, the average age of the domestic visitors between 2009 to 2011 could be triangulated as (X+Y+Z)/3. However, after an exhaustive search through the above-mentioned sources, no demographic data for the domestic visitors could be located even for individual years and hence the triangulation strategy did not yield fruitful results.
Part
04
of five
Part
04

Tourist and Travel US: Demographic Profile 2015-2016

In 2015 and 2016 leisure visitors to the United States were more likely to be female. Female leisure visitors were also more likely to be younger than their male counterparts. Additional demographic details of visitors to the United States in 2015 and 2016 have been provided below.

2015

  • The average age of male leisure visitors to the United States in 2015 was 40.3 years, while the average age of female leisure visitors was 37.4 years.
  • Males accounted for 48.5% of leisure visitors to the United States in 2015, while females accounted for 51.5%.
  • The average annual household income of leisure visitors to the United States in 2015 was $82,755, while the median annual household income for the same was $60,000.
  • Visitors from Western Europe made up 38.4% of all overseas visitors in 2015, followed by Asia (28.2%), South America (14.7%), Oceania (4.6%), Caribbean (3.9%), Middle East (3.5%), Central America (2.8%), Eastern Europe (2.5%), and Africa (1.5%).
  • The typical occupation of leisure visitors in 2015 include management, business, science, & arts (41%), service occupations (13.1%), sales & office (12.4%), student (10.4%), retired (6.9%), homemaker (4.5%), production, transportation, & material moving (3.7%), government/military (3.9%), natural resources, construction & maintenance (3.1%), and others (1.1%).
  • The average total expenditure while in the United States for leisure visitors in 2015 was $1,580 with average spending of $108 per day.

2016

  • The average age of male leisure visitors to the United States in 2016 was 39.9 years, while the average age of female overseas visitors was 38.1 years.
  • Males accounted for 48.1% of leisure visitors to the United States in 2016, while females accounted for 51.9%.
  • The average annual household income of leisure visitors to the United States in 2016 was $75,768, while the median annual household income for the same was $56,540.
  • Visitors from Western Europe made up 36.6% of all overseas visitors in 2016, followed by Asia (30.2%), South America (14.1%), Oceania (4.4%), Caribbean (4.1%), Middle East (3.5%), Central America (2.8%), Eastern Europe (2.6%), and Africa (1.4%).
  • The typical occupation of leisure visitors in 2016 include management, business, science, & arts (40.2%), service occupations (13.4%), sales & office (12.3%), student (10.8%), retired (7%), homemaker (4.6%), production, transportation, & material moving (4%), government/military (4%), natural resources, construction & maintenance (2.8%), and others (0.9%).
  • The average total expenditure while in the United States for leisure visitors in 2015 was $1,565 with average spending of $104 per day.

Research Strategy

Based on data available as prepared by the National Travel and Tourism Office of the International Trade Administration, the research team provided the geography of visitors in place of ethnicity, while replacing data on the education level of tourists with data on the nature of their occupation. An extended search of the public domain through a press search and other travel-related websites such as the United States Travel Association did not yield results for the ethnicity and education level of the tourists that visited the United States in 2015 and 2016.



Part
05
of five
Part
05

Tourist and Travel US: Demographic Profile 2018-2019

Between 2018 and 2019, the male tourists that visited the United States had an average age of 41.5 years while the female tourists had an average of 40.0 years. Additionally, inbound tourists were segmented into 52.9% male and 47.1% female while the average household income of these tourists was $82,025. A detailed overview of the research findings and research strategy follows below.

2018-2019

  • The average age of all male tourists that visited the United States was 41.5 years while the average age of female tourists was 40.0 years.
  • Male tourists accounted for 52.9% of all oversees tourists that visited the United States while female tourists accounted for 47.1% of all overseas tourists.
  • People from Western Europe accounted for the largest percentage of overseas tourists to the United States at 35.9% followed by Asia (Far East) - 29.8%, South America - 15.1%, Caribbean - 4.5%, Oceania - 4.2%, Central America - 3.2%, Middle East - 3.0%, Eastern Europe - 2.7%, and Africa - 1.5%.
  • Consequently, it was concluded that a majority of the overseas tourists that visited the United States were white followed closely by Asians. Additionally, Latino visitors also constituted a significant percentage of overseas visitors while African visitors accounted for the lowest percentage.
  • The average household income of the overseas tourists that visited the United States was $82,025 while the median household income was $60,000.
  • In terms of employment/occupation, 42.2% of the tourists were employed in management, business, science & arts, 13.6% held service occupations , 11.8% worked in sales & office , 9.6% were students, 7.5% were retired, 4.3% were homemakers, 4.1% worked in production, transportation & material moving, 3.1% worked for the government/military , 2.6% worked in natural resources, construction & maintenance , and 1.1% accounted for other occupations.

Research Strategy

We used the information that was available in an Excel sheet downloaded from the National Travel and Tourism Office website to create a demographic profile of the tourists that visited the United States between 2018 and 2019. We were able to provide the average age, gender, ethnicity, and income level of all overseas tourists to the United States. However, information on education level was unavailable and we replaced this with employment information. Because demographic information for overseas tourists was structured and more readily available in the public domain, we decided to present this information as a proxy of both domestic and international tourism.
Sources
Sources