Switching between mobile carriers - Reasons and pain points.
Over 25 million people plan to switch mobile carriers in 2018.
People switch mobile carriers because they want to get a lower bill, to get more data, and get a better coverage. The most common pain points people encounter when switching mobile carriers include hidden fees, difficulty porting numbers, and difficulty unlocking SIM cards.
How Many People Really Want to Switch Mobile Carriers?
In 2017, 25.2 million people claimed to want to switch mobile carriers for various reasons. For example, in 2017, 23% of T Mobile customers wanted to switch carriers, while 15% of Verizon customers wanted to switch carriers.
Why Do Customers Want To Switch?
Customers throughout the country all have slightly different reasons as to why they'd like to switch their mobile carrier, but the following reasons are the most common and most easily explained. First and foremost, customers want to switch mobile carriers because they want a lower monthly bill. Every customer, understandably, wants the best deal possible. If they feel as though they aren't receiving the best deal or they learned that they could be paying less and saving money by transferring to another company, they are very likely to make the switch.
Secondly, many customers want more data, but for a better price. Nearly every mobile carrier offers packages with different amounts of data, but the pricing of each of these packages is what either brings customers in, or pushes them away. If a customer finds that they are able to get more data for less money than they would pay through their current carrier, through a different carrier, they are likely to make the switch.
Lastly, customers across the nation want the best mobile coverage, or service, wherever they go. Depending on the company and depending on the area in which the customer lives, or is currently in, the mobile coverage may not be up to par. Although this specific characteristic of having a mobile device is unpredictable for any mobile carrier, some companies have a better reputation for mobile coverage than others. If a customer is consistently struggling with having mobile coverage, they are likely to make the switch to a more reputable mobile carrier.
Pain Points For Customers Wanting to Switch Mobile Carriers
Although there seems to be an overwhelming amount of reasons for to customers to want to switch their mobile carriers, there are a few reasons, or pain points, that are holding them back from doing so.
Firstly, more often than not, when a customer switches mobile carriers, there are hidden fees that they are either unaware of or unprepared for, or both. These hidden fees tend to cause issues for many customers, as in the long run, they may end up spending the same amount of money that were paying before they switched carriers, or worse, even more than before.
Secondly, many customers find the process of porting their current phone number to be difficult. Porting a phone number simply means to transfer that phone number from one carrier to another. This process can be lengthy and can leave customers in a state of limbo, without a phone to use, while the phone number is being transferred between providers. There are also certain regulations for porting numbers including that a carrier is not obligated to port a phone number (they can simply decline the request, causing the customer to look elsewhere for a new provider), cell phone numbers, fax numbers, and landlines can be ported, while pager and 800 numbers cannot be ported. Due to these regulations, some customers are left disappointed and in search of a new carrier that will oblige their requests.
Lastly, some customers find difficulty unlocking their SIM card. SIM cards are needed to unlock the usage of a phone through a provider in which it was not intended to be used under. Often times, customers must call their provider, explain their situation, then pay a fee of around $20 to receive a code, which they then enter into their phone to unlock their SIM card. What may be a simple process to some customers, may prove to be difficult or even stressful to others.
In conclusion, there are millions of people across the country that are unhappy with their current provider and are looking to switch to a different mobile carrier for a variety of reasons. Some of these reasons include: to get a lower monthly bill, to get more data, and to get better coverage. As well as having may reasons to go through with switching to a new mobile carrier, customers also have a few reasons that are holding them back from doing so. Some of these reasons include: hidden fees, difficult porting numbers, and difficulty unlocking SIM cards.