Cable TV Market Size
The 2019 market size for the U.S. cable providers industry was estimated at $90.0 billion. The 2019 growth rate was -1.6%.
Market Size and Growth
- The market size of the U.S. Cable Providers industry in 2019 is estimated at $90.0 billion. The industry actually declined by -1.6% in 2019, which was a slightly larger decrease than the -1.4% annual decline between 2014 and 2019.
- Although we could not find a publicly available future growth rate specifically for U.S. cable providers, we did find that the traditional TV and home video industry, which would include cable, is expected to decline by about 1% per year from 2019-2023.
- The largest cable operators in the U.S. based on the number of subscribers are Charter Communications (26 million subscribers), Comcast (21.7 million subscribers), and Cox (4.1 million subscribers). The only players included here are those that offer cable, as opposed to fiber or satellite.
- Comcast has estimated revenue of $115.5 billion in 2019, of which 51% is attributable to the cable business. This means that $58.905 billion of Comcast's revenue is from the cable business. However, we were unable to determine what portion of this was attributable to the U.S., so could not calculate market share.
- However, Comcast did account for 23.6% of the U.S. paid TV market in 2018.
- Charter Communications revenue for the 12-month period ended September 30, 2019, was $45.234 billion. The portion of this attributable to U.S. cable was not publicly available.
- The 2017 revenue for Cox was $20.4 billion.