US Cultural Events and Moments in October

Part
01
of three
Part
01

US Cultural Events and Moments in October

Seven popular annual events that are scheduled for mid-to-late October that will attract the 18-34-year-old demographic include the Chicago International Film Festival, the New Hampshire Pumpkin Festival, the Trailing of the Sheep Festival, the Austin City Limits Music Festival, the Austin Film Festival, Old City Fest, and the Lewisburg Goat Festival.

CHICAGO INTERNATIONAL FILM FESTIVAL

NEW HAMPSHIRE PUMPKIN FESTIVAL

TRAILING OF THE SHEEP FESTIVAL

  • The Trailing of the Sheep Festival is scheduled for October 9-13, 2019, and will be held in Hailey, Idaho.
  • An annual event, this year's festival is in its 23rd year.
  • In 2018, 25,000 people attended the Trailing of the Sheep Festival, with attendees coming from 49 states and 15 foreign countries.
  • While the Big Sheep Parade that sees 1,500 sheep relocated from the mountains to the pastures is the biggest draw of the festival (and the reason for it), there are also plenty of other events including "multicultural performers, storytelling, culinary events and cooking classes, a Wool Festival, Championship Sheepdog Trials, [and] a Sheepherders' Ball." The festival is family friendly and contributes an estimated $4 million to the local economy.
  • This event was selected because it has won numerous awards including "One of the Greatest Cultural Events in the West by Northwest Travel" and the "Idaho Governor’s Award for Cultural Heritage and Cultural Tourism." It is considered one of the most unique cultural events in the world and as such, will likely generate significant press coverage, photographs, and videos to be posted on social media.

AUSTIN CITY LIMITS MUSIC FESTIVAL

  • The Austin City Limits Music Festival is scheduled for October 4-6 and October 11-13, 2019, and will be held in Austin, Texas.
  • This festival was founded in 2002 and has been held annually since then, making the 2019 edition the 17th annual event.
  • An estimated 450,000 people attend the Austin City Limits Music Festival.
  • The main attraction of this event is the music, with the festival featuring the "year’s biggest names in contemporary pop and old rock." There are eight stages with musical performances from "genres including rock, indie, country, folk, electronic and hip hop." However, there are also other activities such as Austin Eats and the ACL Art Market that also draw thousands of attendees.
  • This event was selected because of the number of attendees and the cultural aspect of music and art. With 450,000 attendees, this event undoubtedly gets significant press coverage and will trend on social media.

AUSTIN FILM FESTIVAL

OLD CITY FEST

  • Old City Fest is scheduled for October 13, 2019, and will be held in Philadelphia, Pennsylvania.
  • A fairly new festival, 2019 will be the sixth annual celebration of Philadelphia's historic district.
  • In 2018, 20,000 people attended the event, eclipsing the 15,000 mark set in 2017.
  • According to its website, Old City Fest is a "celebration of art and design, fashion and food, creativity and culture on the streets of America’s most historic square mile." There will be a stage with live music, runway fashion shows, family-friendly events, "pop-up street performances," and many food and shopping opportunities.
  • This event was selected because of its roots in American history, as Philadelphia is one of the United States' oldest cities. The 20,000 attendees are sure to get press coverage and with the various activities, they will likely be posting photographs and videos to social media as well.

LEWISBURG GOAT FESTIVAL

RESEARCH STRATEGY

To identify seven popular annual events scheduled for mid-to-late October in the United States, we began by searching reputable and large media publishers such as Conde Nast, Country Living, BizJournals, and others to find events that draw large crowds. From there, we specifically culled the lists of events to those that expect 10,000 or more attendees and would likely be attractive to people in the 18-to-34 age group. If the event did not provide demographic information on its attendees, then we made an assumption that family-friendly events would cater to this age group since they are the most likely group to be parents. We also assumed that any event that featured live music would also attract this age group because "millennials love music festivals."

Note that we expanded the "mid-October" range to include October 11-13 because this is the weekend before the middle of the month, which falls on a Wednesday and is not a popular day of the week for festivals. We also assumed that all events that include performances of any kind or unique activities would inspire photographs and videos to be shared on social media. This is because 81% of people share their experiences on social media because they "enjoy the feeling of having others engage" and when they "see or create an image that enlivens" them, they "send it to others to give them a bit of energy and effervescence." Events such as the ones presented here are definitely full of images that will enliven the attendees. Moreover, most events are family friendly and given that millennials are of parenting age, we assumed many millennial parents would bring their children to these popular events.
Part
02
of three
Part
02

US Cultural Events and Moments in October 2

Seven additional popular annual events that are scheduled for mid-to-late October that will attract the 18-34-year-old demographic include the Southern Festival of Books, the Kansas City Music & Arts Festival, the Santa Barbara Harbor & Seafood Festival, the San Carlos Art & Wine Faire, the Half Moon Bay Art & Pumpkin Festival, the Winter Park Autumn Art Festival, and Shriek Week.

SOUTHERN FESTIVAL OF BOOKS

  • The Southern Festival of Books is scheduled for October 11-13, 2019, and will be held in Nashville, Tennessee.
  • This festival has been "celebrating the written word since 1989," which means this year will be its 30th edition.
  • Although attendance has waned since its high of 40,000 in 1990, it still draws nearly 30,000 attendees, including 300 authors, 80 publishers, and 50 panels.
  • The festival is a free three-day event that allows readers and writers to "celebrate the joy of reading and lifelong learning." Along with the author panels, visitors can enjoy exhibitor booths; food trucks; "musical, theatrical, and spoken word performances;" and activities for children.
  • This event was selected due to the cultural nature of books and art, along with its high attendance numbers, which will ensure significant media coverage.

KANSAS CITY MUSIC & ARTS FESTIVAL

  • The Kansas City Music & Arts Festival is scheduled for October 19-20, 2019, and will be held in Lenexa, Kansas.
  • Although the festival has not published its founding year, it is an annual event that draws 160,000 people each year.
  • Festival attendees enjoy free "live music, fine art displays, a classic car show, a custom motorcycle show, and dozens of fun attractions and highlights." It also features the Taste of KC Food Garden where visitors can sample "delicious cuisine, and cold domestic and craft beers."
  • This festival was selected because of its focus on music and arts, which draw large numbers of millennials. With 160,000 attendees, this will surely be well-covered and should trend on social media.

SANTA BARBARA HARBOR & SEAFOOD FESTIVAL

  • The Santa Barbara Harbor & Seafood Festival is scheduled for October 12, 2019, and will be held in Santa Barbara, California.
  • In 2019, the festival will celebrate its 18th year and expects to draw approximately 33,000 attendees.
  • This free event features boating activities and fresh seafood from local fisherman to include a "special local seafood and wine pairing event at Santa Barbara Maritime Museum." There is also a craft fair with more than 40 vendors with activities for visitors of all ages.
  • This event was selected because it will likely draw a significant number of millennials since the festival is focused on food. Millennials are often referred to as the "foodie generation," so it stands to reason they enjoy attending festivals centered on food. In addition, food festivals lend themselves to online sharing as posting photos of food to various platforms is a popular social media activity.

SAN CARLOS ART & WINE FAIRE

HALF MOON BAY ART & PUMPKIN FESTIVAL

WINTER PARK AUTUMN ART FESTIVAL

  • The Winter Park Autumn Art Festival is scheduled for October 12-13, 2019, and will be held in Winter Park, Florida.
  • This is the 46th year for this festival and it is expected to draw 150,000 attendees.
  • The festival features a "community-oriented sidewalk show presents quality visual art and live entertainment the whole family can enjoy." It is free to attend and is the "only juried fine art festival exclusively featuring Florida artists."
  • This event was chosen because of its huge attendance numbers and because it is a family friendly festival. This means millennial parents will be bringing their children to enjoy the activities and entertainment. In addition, a visual arts festival goes hand-in-hand with photography and social media sharing.

SHRIEK WEEK

  • Shriek Week is scheduled for October 18-26, 2019, and will be held in Boca Raton, Florida.
  • In its 15th year, Shriek Week is expecting to see 12,000 attendees.
  • This event is a family-friendly Halloween event that features a haunted house, glow-in-the-dark carnival games, animal encounters, a mystery marketplace, trick-or-treating, food, and carousel rides. Activities require tickets, but the Trick-or-Treat Trail is free.
  • This event was selected because it is a family-friendly event that celebrates the cultural holiday of Halloween. Millennial parents will likely bring their children to participate in the safe trick-or-treating activity and the costumes and sets lend themselves to photography and videography, along with social media sharing.

RESEARCH STRATEGY

To identify seven popular annual events scheduled for mid-to-late October in the United States, we began by searching reputable and large media publishers such as Conde Nast, Country Living, BizJournals, Event.net and others to find events that draw large crowds. From there, we specifically culled the lists of events to those that expect 10,000 or more attendees and would likely be attractive to people in the 18-to-34 age group. If the event did not provide demographic information on its attendees, then we made an assumption that family-friendly events would cater to this age group since they are the most likely group to be parents. We also assumed that any event that featured live music would also attract this age group because "millennials love music festivals."

Note that we expanded the "mid-October" range to include October 11-13 because this is the weekend before the middle of the month, which falls on a Wednesday and is not a popular day of the week for festivals. We also assumed that all events that include performances of any kind or unique activities would inspire photographs and videos to be shared on social media. This is because 81% of people share their experiences on social media because they "enjoy the feeling of having others engage" and when they "see or create an image that enlivens" them, they "send it to others to give them a bit of energy and effervescence." Events such as the ones presented here are definitely full of images that will enliven the attendees. Moreover, most events are family friendly and given that millennials are of parenting age, we assumed many millennial parents would bring their children to these popular events.
Part
03
of three
Part
03

US Cultural Events and Moments in October 3

Seven additional popular annual events that are scheduled for mid-to-late October that will attract the 18-34-year-old demographic include the Cape Coral Oktoberfest, Boggy Fest, the Oyster Bay Oyster Festival, the LaFayette Apple Festival, the Taste of DC, the Dungeness Crab and Seafood Festival, and the Bridge City Gumbo Festival.

CAPE CORAL OKTOBERFEST

  • Cape Coral Oktoberfest is scheduled for October 18-17, 2019 and will be held in Cape Coral, Florida.
  • This festival turned 28 in 2013, which makes 2019 its 34th year.
  • Approximately 40,000 people are expected to attend the festival, which is the largest Oktoberfest in Florida.
  • Attendees will enjoy "freshly poured domestic and German beer, live music on several stages, laughter, [and] dancing." The event is also family friendly, as there is a carnival area for kids, handmade crafts, and vendors and exhibitors.
  • This event was selected for several reasons that are likely to draw the millennial crowd. First, it features music, food, and beer, all of which are popular with millennials. Second, it is a family-friendly event and because many millennials are of parenting age, they will be bringing their children to enjoy the activities designed for that age group. Third, the number of people attending assure the event will receive significant coverage and will trend on social media.

BOGGY FEST

  • Boggy Fest is scheduled for October 18-20, 2019 and will be held in Niceville, Florida.
  • Formerly known as the Boggy Bayou Mullet Festival, the event has been occurring annually for more than 40 years.
  • The music festival features big-name country music acts and expects to attract 60,000 attendees.
  • In addition to the country music, there is a Kidapalooza area that offers activities for children, including face painting, balloon artists, pony rides, and karaoke. Adults will be treated to artists such as Colt Ford, Trace Adkins, Michael Ray, and Jimmie Allen, along with food and craft booths.
  • This event was selected because it features music and food, both of which are attractive to millennials. Moreover, the event is family friendly, meaning millennial parents may bring their kids to the festival as well. Finally, the 60,000 attendees mean it will be well-covered by the press and social media.

OYSTER BAY OYSTER FESTIVAL

  • The Oyster Bay Oyster Festival is scheduled for October 19-20, 2019 and will be held in Long Island, New York.
  • The 36th annual Oyster Festival is expected to attract 145,000 people.
  • The Oyster Festival features a food court where "volunteer chefs and culinary pros work side by side, cooking and serving dozens of unique oyster, clam and other seafood concoctions along with traditional festival fare." In addition to the food, which is the main attraction, there will also be live entertainment, arts and crafts vendors, pirate shows, amusement rides, and "the iconic oyster eating and shucking contest."
  • This festival was chosen because of its focus on food, which is a draw for millennials. Moreover, the 140,000 attendees will receive media coverage and the oysters will provide good subjects for social media photos and sharing.

LAFAYETTE APPLE FESTIVAL

TASTE OF DC

  • The Taste of DC is scheduled for October 26-27, 2019 and will be held in Washington, D.C.
  • The first Taste of DC event was held in 1989, meaning 2019 will be its 30th year.
  • More than 35,000 people are expected to attend the Taste of DC this year.
  • At this year's festival, there will be two stages for musical entertainment, more than 50 participating restaurants, and the "area's largest beer garden." An artisan market will also feature local businesses and attendees are invited to "sip, savor & celebrate all weekend long."
  • The combination of food and music will draw in millennials and the 35,000 attendees will garner significant media coverage. In addition, there is already a hashtag for the event (#tasteofdc), which means the festival is social media-ready.

DUNGENESS CRAB AND SEAFOOD FESTIVAL

BRIDGE CITY GUMBO FESTIVAL

  • The Bridge City Gumbo Festival is scheduled for October 11-13, 2019 and will be held in Bridge City, Louisiana.
  • This event began as a small church festival in 1973, making 2019 the 46th annual event.
  • Approximately 65,000 people are expected to attend the Bridge City Gumbo Festival this year.
  • Known as "The Gumbo Capital of the World," Bridge City's festival will feature 2,000 gallons of seafood, chicken, and sausage gumbo. There is also a gumbo cooking contest, continuous live entertainment, carnival rides, a haunted house, and the coronation of King Creole Gumbo and Miss Creole Gumbo.
  • This event was chosen because the 65,000 attendees will ensure this event receives significant media coverage and the focus on food will attract millennials from all over the region.

RESEARCH STRATEGY

To identify seven popular annual events scheduled for mid-to-late October in the United States, we began by searching reputable and large media publishers such as Conde Nast, Country Living, BizJournals, Event.net and others to find events that draw large crowds. From there, we specifically culled the lists of events to those that expect 10,000 or more attendees and would likely be attractive to people in the 18-to-34 age group. If the event did not provide demographic information on its attendees, then we made an assumption that family-friendly events would cater to this age group since they are the most likely group to be parents. We also assumed that any event that featured live music would also attract this age group because "millennials love music festivals."

Note that we expanded the "mid-October" range to include October 11-13 because this is the weekend before the middle of the month, which falls on a Wednesday and is not a popular day of the week for festivals. We also assumed that all events that include performances of any kind or unique activities would inspire photographs and videos to be shared on social media. This is because 81% of people share their experiences on social media because they "enjoy the feeling of having others engage" and when they "see or create an image that enlivens" them, they "send it to others to give them a bit of energy and effervescence." Events such as the ones presented here are definitely full of images that will enliven the attendees. Moreover, most events are family friendly and given that millennials are of parenting age, we assumed many millennial parents would bring their children to these popular events.
Sources
Sources

From Part 01
From Part 02
From Part 03