US Consumer Healthcare Landscape Trends

of one

US Consumer Healthcare - Major Trends

Some major trends in the United States consumer healthcare landscape include the adoption of virtual healthcare option, the adoption of "new care delivery models" that are personalized and collaboration between "health systems and health plans" to provide adequate healthcare services to customers.


  • The 2019 United States and "global health care industry outlook" and future trends published by Deloitte reveals an increased adoption of virtual healthcare options in the consumer healthcare landscape across the United States.
  • According to Statista (screen capture available here), the United States virtual health market increased from $525 million in 2012 to $976 million in 2017.
  • The core market segments in virtual healthcare include video consultation, audio consultation, and kiosks. Patients engage in video consultation services on their devices like laptops, tablets, smartphones, and desktops. Audio consultations involve the use of telephonic devices while kiosks involve the deployment of virtual healthcare by companies at different locations such as pharmacies, employer sites, as well as emergency rooms in hospitals.
  • The need to perform high-tech health monitoring services without having patients leave their homes, virtual appointments with distant specialists, cheap, and more convenient care options for patients are some factors that will drive the adoption of telehealth and virtual health services.
  • Various hospitals now offer telemedicine services for diagnosis, intervention, as well as the treatment of a broad category of diseases across the United States. The rising cases of the adoption of cybersurgery, "tele-ICUs," "telestroke," "telepharmacy," virtual visits, and various similar platforms are set to revolutionize the United States telehealth market in the coming years.


  • The 2019 United States and "global health care industry outlook" and future trends published by Deloitte reveals an increased personalization of medicine.
  • Personalized health care innovations are already "gaining traction across the United States.
  • The United States personalized medicine market size is predicted to experience growth with a CAGR of 7.5% between 2018 and 2023.
  • Precision medicine is also known as personalized medicine and is a new face of healthcare, which combines genomics, analysis of big data, and population health.
  • Recent or rising cases of patient dissatisfaction coupled with poor services and a lack of transparencies in price, quality, and safety, would require an implementation coordinated health care solutions that are, convenient, customized, and accessible.


  • The 2019 United States and "global health care industry outlook" and future trends published by Deloitte reveals a collaboration between "health systems and health plans" for the provision of adequate healthcare services to customers.
  • According to the FDA, collaborative communities have become part of the standard practice when solving certain healthcare challenges.
  • Collaboration among practitioners is defined as a higher form of referral.
  • The American Journal of Accountable Care reveals that collaboration (referrals) among "family medicine residents" increased from 1.4% average in the 1980s to about 13.4% in 2018.
  • Policies aimed at maintaining high standards of professional care will require that referrals (collaboration in treatment) occur among professionals from various medical fields/sectors.
  • Mandatory consultations and referrals for some groups of physicians relative to specialties, department membership, and individual capabilities will continue to drive this trend.
  • The requirement for broad and meaningful collaboration among key stakeholders for enhanced coverage of the Medicaid program will promote referrals. There will be a collaboration between HCV advocacy groups, managed care organization contractors, and medical providers.
  • In HMOs and some managed care schemes, referrals are usually necessary for patients to see a practitioner or specialist outside their primary care units if they want such services to be covered.


  • According to Globe Newswire, mobile health (mHealth) penetration will continue to rise for some years to come. Between 2017 and 2023., the mHeath market in the United States will grow with a "CAGR of around 33%."
  • As of 2015, about 100,000 m-health apps were in use across the United States. Every month, "about 1,000 new" mHealth applications enter the United States market.
  • A review of the United States healthcare industry reveals that mobile health (mHealth) is poised to offer unprecedented opportunities for medical support, which is closer to the users. MHealth used apps usually obtained from the Google Play Store and Apple’s App Store’s, etc. 
  • Tech Target reveals that mHealth (mobile health) is a term that refers to the use of mobile phones as well as other wireless technologies in medical care service delivery. The most use of mHealth devices is to educate consumers on preventive healthcare services.
  • Mobile health, mHealth is also utilized for disease surveillance, treatment support, management & tracking of an epidemic outbreak and chronic disease cases.
  • The United States will continue to lead the mHealth market in the North America region for the forecast period between 2015 and 2020.
  • Additionally, rising exposure to smartphones as well as penetration of 3G and 4G networks will popularize mobile platforms across various sectors, including healthcare.


  • Health Affairs web reveals that there is stability in the Medicaid uninsured rates across the United States as changes noted in the percentage of the insured between 2016 and 2017 showed no statistical significance when various income groups were compared.
  • The rate of uninsured non-elderly adults between the ages of 18 to 64 witnessed a slight increase from 11.9 % in 2016 to 12.1% in 2017, which is consistent with data obtained from prior years.
  • Despite the recent stability noted in the sector, a study performed using the Gallup-Healthways Well-Being Index, revealed that at the end of the second enrollment period of 2015, the number of Americans with no access to a personal doctor dropped by 3.5%, while those with an inability to pay for care decreased by 5.5%.
  • The total number of people that had access to health insurance increased by about 2.3 million between 2016 and 2017. However, there was no difference in the percentage of those with coverage, as it remained at 91.2%.
  • The uninsured rate has been different for various classes based on poverty status and dependent on whether a state of residence has "expanded its Medicaid program."
  • States that have Medicaid expansion saw the uninsured rate hovering at 6.5%; uninsured rates decreased for states with incomes lower than the (federal poverty level) FPL and higher for states above 400% of the federal poverty level (FPL). For specific states without an expansion of their Medicaid programs, the uninsured rates were 12.2% and increased for all income levels (i.e., those above and below 400% of the FPL).
  • From 2016 to 2017, the rate of uninsured people decreased in three states; however, increased in 14 states. The most significant decrease was 1.9% (in Louisiana, after expanding its Medicaid program beginning in 2017) and the most significant increase was 1% point (in South Carolina). About 33 states and Washington DC did not see a substantial change in the rate of the uninsured.
  • Texas has the highest uninsured rate of 17.3%, followed by 14.2% in Oklahoma. Massachusetts has the minimum rate of the uninsured at 2.8%.


Our team scoured through several medical publications, journals, surveys reports, among other resources such as Deloitte, GlobeNewsWire, Marketwatch, etc., for insights into significant trends in the United States consumer healthcare landscape. Several resources, including Deloitte, revealed several insights such as the adoption of virtual healthcare option, "new care delivery models" that are personalized, etc. To qualify as a trend, we verified that each insight appears across a plethora of sources. We have provided an overview of uncovered trends. We have included various time-based statistics to reveal how these trends are significant/major.

Dive deeper

Only the project owner can select the next research path.
Need related research? Let's launch your next project!