US Air Filtration / Treatment Market Overview
The United States (US) residential air filtration market's key driver include high pollution levels and increasing awareness of health issues associated with pollution, while its barriers and opportunities include operational and maintenance costs and emission of hazardous by-products. On the other hand, the market's aspect that can both be considered a key driver and an opportunity is the popularity of smart home products. Details and insights regarding each market aspect are discussed below.
High pollution levels
- According to Technavio, the rapid increase in air pollution caused by urbanization, industrialization and emissions by vehicles that eventually affected indoor air quality is the one of the key drivers on the growth of the Residential Air Purifier in the US.
- Although Technavio's report describes such to be the case, it was also found that through improved environmental regulations, such as the Clean Air Act. A recent report by the Environmental Protection Agency (EPA) shows that the emissions of the six common pollutants has plummeted by 74% from 1970 to 2018 in the US.
- The reason why the high levels of pollution is still considered a key driver for the Residential Air Purifier Market is that despite the improvement in US air quality, an estimate of 110 million US residents are still exposed to unhealthy levels of air pollution.
Increasing awareness of health issues associated with pollution
- The decrease in overall air quality has caused several health problems that may even lead to death, as reported by Technavio.
- A report by the Proceeding of the National Academy of Sciences (PNAS) of the US reported that an estimated number 100,000 premature deaths of US residents are caused by air pollution-related illnesses.
- Due to such health risks, US air filter consumers want to manage their indoor air quality in order to mitigate health problems related to air quality.
Operational and maintenance costs
- According to Research and Markets, the operational and maintenance costs aspect of the residential air purifier market is both a barrier and an opportunity.
- It is a barrier because of frequency of replacing filters and possible high electric consumption, which causes an increase in the operational and maintenance cost of an air purifier.
- It is an opportunity as consumers may now seek for energy saving air purifiers, which is speculated to have now been taken advantage of by most companies that manufacture air purifiers. As stated in an article by Breathe Quality, "Your air purifiers are much more energy efficient than most of your popular electric devices".
Emission of hazardous by-products
- This aspect is a barrier that specifically refers to "ozone generators" or air purifiers that emits large amounts of ozone. According to the California Air Resources Board, ozone is advertised a "healthy kind of oxygen" that purifies air particles, when it is in fact only partially effective in air purification and can instead cause health problems if exposed to large amounts.
- Such aspect can also be considered as an opportunity, since air purifier manufacturing companies are now offering "ozone free" air purifiers in the market and are one of the top ranking products when it comes to air purifiers.
Popularity of smart home products
- The increase in the popularity of smart home products has opened new opportunities for the residential air purifier market, which led to the integration of smart connectivity in the market's products.
- Such feature provides convenience for the consumers as they can now manage and monitor indoor air quality through mobile applications, even if they were to be in a remote location.
- As reported by Technavio, "integration of smart-connectivity in residential air purifiers is identified as a key trend that will gain traction during the next five years and drive market growth at a CAGR of about 5%".