Urban Dog Owners - Demographics
There was not much information specific to urban dog owners, but there was still some useful and exciting data found. The typical urban dog owner ranges between 15 to 44 years old, makes an average of $70,000 annually, and they are usually located in urban states like New York or Illinois. More demographics related to urban dog owners can be found below.
- People who live in Washington, DC are noted to spend more on their dogs ($270/month) than dog owners in any other area in any other state.
- There are more dog owners than parents with children in San Francisco, CA.
- The age range for urban dog owners is from 15 to 44 years of age.
- The audience demographics for Unleash Magazine, an urban magazine for dog owners, are 64% of females and 36% for males.
- The median income for urban dog owners is around $70,000.
- According to the American Veterinary Medical Association (AVMA), pet ownership is usually lower in urban states. (e.g., New York, Illinois, and Georgia).
- At 63.8%, most of Urban Magazine’s audience had at least attended college.
- 73% of pet owners in the Northeast region own a dog.
- Millennials represent 35% of all pet owners in the US (they recently surpassed baby boomers n ownership).
- Millennials spend approximately $141.50/month on their pets.
- Millennials—and assuming the millennial pet owners—"tend to be more diverse racially, with the largest number identifying as multiracial."
- While not exactly specific to urban pet owners—though it is likely related to them given the high levels of home rentorship assumed by younger pet owners—there are more smaller dogs as pets that are under 25 pounds (52%) than any other weight class.
- "Independent households that are headed-up by Millennials also experience more poverty (5.3 million households in poverty versus 4.2 million households headed by Gen X), so not everyone has the luxury of being spend-crazy for pets."
The research team reviewed multiple credible and reliable sources to compile a list of readily available demographics. Some websites used to draft this list were Unleashed Magazine, the AVMA, Similar Web, and Numerator. Because data were limited, the research team took another strategy by pivoting (slightly) to first locate popular urban areas for dogs and their owners, and then attempted to gather the relevant demographics for these cities (e.g., Portland, OR; Seattle, WA; San Francisco, CA; Austin, TX; Chicago, IL; Boston, MA; and San Diego, CA). However, most of the details located were not readily available in a way that was related to dog ownership and, therefore, may not have been valuable. We also reviewed academic research in an attempt to locate urban dog owner demographics but these were not quite on target. For instance, one older study focused on the demographics of pet owners but the urban area was in Brazil. As a result of the data limitations in attempting to find the information precompiled, we were able to identify some data that could be extrapolated about millennial dog owners and base these assumptions on the millennial tendency to live in urban areas and the expected projection that this will continue through 2035.