UNTUCKit Analysis

Part
01
of two
Part
01

UNTUCKit (1)

UNTUCKit is profitable. The company relies on conventional marketing activities and sees around $150 million in sales yearly.

business model

  • UNTUCKit is a retail company that offers shirts designed to be worn untucked, along with accessories for both men and women. Some of its products include button-down shirts, t-shirts, sport coats and polo shirts. The founder of UNTUCKit, Chris Riccobono, invited his classmate Aaron Sanandres to help him turn the Original Untucked Shirt into a business in 2011. Opening its first retail store in 2015, the company today employs 700 people across more than 70 stores in North America.
  • UNTUCKit is profitable, according to CNBC. The company hasn't disclosed precise figures surrounding its profits or profit margins, but the founder of UNTUCKit stated that the business metrics surrounding profits of the company look very promising, which indicates the company is very profitable.
  • According to CNBC, UNTUCKit sees around $150 million in sales yearly.

marketing

success story


RESEARCH STRATEGY

Despite extensive search, precise figures surrounding UNTUCKit's marketing spend do not appear to be available. There is no evidence in the public domain the company doesn't disclose this type of information.

During our search, we attempted to find this information by scanning business publications and company databases such as Bloomberg and Craft. Our hope was that this information has been provided by third-party sources, but although estimates of the company's revenue, sales and advertising budget were available, precise figures weren't disclosed.

We searched UNTUCKit's website, blogs and other sources where the company addresses the public, hoping to locate relevant figures provided by the company itself, but this attempt provided news surrounding branch openings, special events and other company-related news, rather than figures surrounding UNTUCKit's business.

Lastly, we searched interviews with UNTUCKit's leadership and members of the marketing department, to see if this information can be found in statements directly made by company employees. Exact figures surrounding UNTUCKit's marketing budget weren't mentioned, but this way, we determined how much the company is profitable, as the CEO Aaron Sanandres stated UNTUCKit's profit metrics look very promising.


Part
02
of two
Part
02

UNTUCKit (2)

UNTUCKit doesn't appear to have an Agency of record. The company has 80 retail locations across North America and the UK and plans to reach 100 retail locations by 2022.

Market strategy


Retail locations


Agency of record


Additional information


RESEARCH STRATEGY

This research consisted of studying UNTUCKit's business model. To find relevant information, we looked into reports from the company, third-party reports on the company's business model, company news, as well as interviews with the company leadership. Ultimately, all required information was found.

Agency of record is defined as an agency in charge of all services a business might need. Research found that UNTUCKit has multiple agencies in charge of various operations. Because of that, we determined the company doesn't have an Agency of record.
Sources
Sources