Part
01
of one
Part
01
What is the united states market-size (TAM) for the magazine publishing industry -- overall and specifically for the business sector in total revenue and subscriptions sold (print and digital)?
Hello! Thank you for your request to determine the US market size for magazine publishing. The short version is that the total US market size for magazine publishing is $30 billion. The total US market for business magazine publishing is $5.916 billion dollars. The total US market for magazine subscriptions sold is $5.362 billion in print and $0.887 billion in digital. The total US market for business magazine subscriptions sold is $895 million in print and $150 million in digital.
METHODOLOGY
I have scoured the Internet for articles, papers and statistics related to this subject.
During the research conducted, it has become apparent that consumer magazines (those intended for entertainment etc.) are called B2C magazines (Business to Consumer), whereas business magazines (ie trade magazines) are referred to as B2B (Business to Business) magazines.
FINDINGS
According to IBIS World, the total revenue of the magazine publishing industry in the US, is $30 billion. Statista provides information on the size of each of the segments for North America as a whole. From here we see that the North American magazine publishing industry was 26.06 + 6.4 = $32.46 billion in 2015. This, however, represents not the US in itself, but does provide a basis on which to estimate the percentages that each segment comprise. From the above numbers we see that consumer magazines make up 80.28% and business magazines 19.72%. Therefore, we can conclude that the US market sizes for each of these would be:
Consumer Magazines - $24.084 billion
Business Magazines - $5.916 billion
Statista once again provides information on the revenue from circulation for each type of magazine for North America, therefore percentages will be calculated and applied to see the following:
Circulation Total % of total US
From this we see that the total US revenue from circulation for magazines amounts to $9.09 billion. Therefore we can conclude that (6.249/9.09 * 100) 68.75% of magazines circulation revenue is from subscriptions in the US.
Statista provides a breakdown of circulation revenue for both types of magazines by platform, for North America. Here follows a breakdown of these numbers (percentages were calculated from the data):
Print Digital
Therefore, we can conclude the following (revenue in billion USD):
Print Digital
Consumer Magazines 6.50 1.07
Business Magazines 1.30 0.22
total 7.80 1.29
This therefore shows that digital subscriptions account for 14.19% of all magazine subscriptions in the US, giving us (0.1419 * 6.249) $0.887 billion for digital subscriptions and $5.362 billion for print subscriptions.
For digital subscriptions we see the total market size to be (1.52 * 0.6875) $1.045 billion, of which $0.15 billion is digital and $0.895 billion is print.
CONCLUSION
To wrap it up, the total US market size for magazine publishing is $30 billion. The total US market for business magazine publishing is $5.916 billion dollars. The total US market for magazine subscriptions sold is $5.362 billion in print and $0.887 billion in digital. The total US market for business magazine subscriptions sold is $895 million in print and $150 million in digital.
Please note that the answers were not directly stated in any source consulted and that these numbers above are statistically accurate estimates based on the empirical data that was available.
Thank you for using Wonder. Please let us know if there is anything else we can assist you with.