Unionville, Ontario, Canada Demographics

Part
01
of two
Part
01

Unionville, Ontario, Canada Demographics

This research breaks down the demographic profile of those living within the defined boundaries of Unionville, Ontario. Attempts at increasing those boundaries to include a 15-kilometer radius, did not provide any additional data, therefore, this research presents the demographic analysis of Unionville, proper, broken down by its population, income, education level, race, employment, and household. 

Methodology

To define the demographic boundary of Unionville, Ontario we first searched for its neighborhoods. We found that Unionville is one of the main population centers of Markham City. We found demographic data for both Unionville and Markham City but since Markham City ranges much further than the given of 15km radius, we presented Unionville’s demographic data.

DEMOGRAPHICS of UNIONVILLE, ONTARIO, CANADA

POPULATION

According to the 2016 census, the total population of Unionville-Markham, Ontario is 123,318 whereby 59,835 of the population is male while 63,485 of the population is female. The population distribution is: 21,570, which makes up 17.5% of the total population, are between zero and 14 years old; 84,865, which is 68.8% of the total population, are between 15 and 64 years old; 16,880, which is 13.7% of the total population, are between 65 and 85 years old; and 85 years and over make up 1.5% of the total population, and are 1,140 in number. The average age of the population is 39.5 years, while the male and female average age is 38.6 years and 40.4 years, respectively. 62,370 are married while 26,870 have never been married. Those who are separated, divorced and widowed are 1,520, 4,085, and 4,160, respectively. 75,130 are immigrants while 40,075 are economic immigrants.

EDUCATION

15,410 people in Unionville have no certificate, diploma, or degree while 25,445 have only high school diploma. 60,350 people have Post secondary diploma or degree out of which 29,850 are male and 30,505, female. Of this same number, 28,030 have Bachelor's degree and 8,270 have Master's degree as well. The dominant fields for degrees are Business, management, and public administration with 15,945 people, Architecture and engineering with 8,205, and mathematics, computer and information sciences with 5,800 people. English is the dominant first official language spoken by 107,995 pupils, French has 765 while those who speak other languages are the second-dominant with 13,120 pupils.

INCOME LEVEL

In 2015, the median annual income was $28,375. The male income was slightly higher with $33,402 and the female income was at $25,029. 101,105 of the population work and are generating income. The income distribution by amount and gender is as follows: 20,535 earn under $10,000 per year, 17,800 people earn between $10,000 and $19,999, 10,610 with income between $20,000 and $29,999, 7,970 with income between $30,000 and $39,999, and 6,880 have income between $40,000 to $49,999. Over 21,000 earn between $50,000 and $99,999, while 6,710 earn between $100,000 and $149,999, and 3,735 earn $150,000 and over. The median income of households in 2015 was $90,141. 20,205 of the population falls in low income status with 12,905 of 18 to 64 years.

RACE

Persons of Chinese heritage are the most prominent race with 79,145 within the defined limits, South Asian are counted at 12,155, while Black, Filipino and Arab are counted as 2070, 1910 and 1450 respectively. 19,630 people are of European origins, 6,085 Aboriginal Canadians, 6,425, North American origins, 1,765 of French origins and German origins with 1,970. People with Caribbean origins are 2,495, 2,640 with African origins, and 1,070 with Latin, Central and South American origins.

EMPLOYMENT

Unionville's employment rate is 58.7% while the unemployment rate is at 6.9%. The total labor force is 63,755, with 59,375 employed and 4,380 not under formal employment. By Canada's National Occupational Classification (NOC), Business and Sales were the top occupations with over 13,000 people each and 8,670 in natural and applied sciences. 47,125 worked at a specific location, 5,555 have no fixed workplace address, 5,685 worked at home and 1,005 Worked outside Canada.

Household

The household count is 38,555, out of which 22,760 are single detached houses. 5,110 are apartments in a building that have five or more stories, 10,685 are of the different detached dwelling such as semi-detached house, row house, and apartment or flat in a duplex.

122,660 of the entire population belong to a private household is, while the average household size of the family is 3.2. Homes with two and four children are the highest with 9,365 and 9,440 respectively. There are 36,110 families in private households with 12,875 of two-person families, 10,205 of three-person home, 10,430 of four persons families, and 2,595 of five or more. Out of 38,595 households, 33,915 are owned by the dwellers, while 4,680 are rented housing. 21,570 out of 38,595 households comprise four or more bedrooms while 10,390 homes comprise three bedrooms. 24,475 of the household expenditure is less than 30% of income on shelter costs while 13,995 spend more than 30% of the total income.


Part
02
of two
Part
02

Unionville, Ontario, Canada Psychographics

Given that we were not able to find an all-encompassing psychographic profile of people living within a 15 km radius of Unionville, Ontario, Canada, we have used some representative information in order to triangulate the psychographic qualities of the requested persona, especially on their food, restaurant, and grocery store preferences. Based on the available data, dining in restaurants is considered to be the most preferred activity for Canadians who wish to enjoy some time with their families and friends. Around 68% of Canadian families also reported that their children take part in grocery-shopping and preparing meals.
Before proceeding with our psychographic analysis, we first approximated the boundaries of the neighborhood of Unionville. Based on our approximations, the communities near Unionville include Markham, Thornhill, and Milliken Mills. We then searched for directly available information on the psychographic profile of people living within this area so that we could detail the psychographic profile of these residents around their food, restaurant, and grocery store habits. We first checked if there were any consolidated psychographic reports that were available on marketing sites such as Digital Agency Network, Strategy Online, Ad Weekly, Adage, and others; food and dining sites such as Restaurants Canada, Food in Canada, and other similar sites; travel and tourism industry sites like Canada Travel, Canada Guide, and other similar sources. Based on this search, we were not able to find any all-encompassing or partial psychographic reports on Unionville residents and their eating and grocery-shopping habits. What we found were general statistics and data around the overall living of people residing in Unionville, its neighborhoods, the whole of Ontario, and Canada in general.
We then tried to look for specific psychographic data points of the residents in the specified areas above such as their food, restaurant, and habits, spending habits, hobbies, and values. We hoped to find this information as we looked through the food and travel industry sites mentioned above and in other sources such as survey and research sites like Nielsen, Pew Research, Gartner, and others; business publications such as Biz Journal, Forbes, and others; government or community sites such as Markham CA, Unionville CA, and others; media outlets such as the Huffington Post, and other relevant sources. We hoped to find some information on the specified persona’s eating-related habits, spending habits, values, and hobbies. Based on this approach, we were not able to find these specific data points that pertain to the inhabitants of Unionville and its neighboring locations. What we found instead wer food and dining statistics related to Ontario and Canadian residents in general.
We also checked reports made by consulting sites such as Deloitte, PWC, and others in order to determine if they have issued client-commissioned findings on similar psychographic personas. Based on our search through their websites, we were not able to find a report that described a similar persona. What we found were general statistics on Canadians that were not specific to food and dining.
We also tried another search approach by looking for any related psychographic profiles of Unionville residents that were released by Canadian advertising and marketing agencies such as Ogilvy Canada, Publicis Canada, McCann, Saatchi Canada, and other similar sites. Based on the searches we conducted on their official websites and other related press release sources, we did not find specific psychographic data points around eating, grocery-shopping, and dining preferences of Unionville and its neighboring communities. What we found are general statistics about Canadian consumers and various Canadian marketing campaigns.
Given the lack of a full psychographic report that covered all the specified attributes around the eating, dining, and grocery-shopping habits of Unionville residents and its surrounding neighborhood, we attempted to expand and triangulate a psychographic profile based on the various general statistics, as well as the few food and dining statistics that we found, even if not specific to the communities mentioned. We hypothesized that by combining the relevant statistics found, we could cover the specified persona. We have also included some slightly outdated data points that were still relevant given the nature of this type of information. The following section contains the available psychographic statistics found. Some statistics apply more to Canadian or Ontarian residents in general.

EATING AND GROCERY SHOPPING HABITS

Based on a survey from the Canadian Nutrition Resource Centre, most Canadians mentioned that they follow good eating habits. However, only around 38.5% eat the the prescribed number of five or more servings of fruits and vegetables daily. In the case of the residents of Ontario, the adult respondents mentioned that they eat less nutritious food in contrast with the younger people and older adults surveyed. Meanwhile, female residents (45%) eat more fruits and vegetables compared to the opposite gender. Women (75%) also prefer to tweak recipes in order to make their dishes more nutritious. Around 63% of Canadian residents admitted to changing recipes to make their food healthier.

Adult residents stated that they possess more advanced culinary skills compared to the younger residents. The youth residents admitted that they have basic to intermediate cooking skills. With regard to following healthy eating advice religiously, around 8.9% of Canadians stated that they use Canada's Food Guide standard manual to know more about healthy eating. Younger people were seen to be the ones to use the manual the most. Around 31.1% of Canadian residents, specifically older adults and women, mentioned that they have used this food guide to buy their groceries. Around 68% of Canadian families also reported that their children take part in grocery-shopping and preparing meals.
In terms of food insecurity, 9% of households in Ontario mentioned experiencing moderate to severe cases. Aboriginal households and lowest income neighborhoods have higher food insecurity scenarios at 18% and 27% respectively. Even if most Ontarians rated their health as "very good to excellent," only a smaller portion of aboriginal and low income residents reported this status.

RESTAURANT HABITS

Dining in restaurants is considered to be the most preferred activity for Canadians who wish to enjoy time with their families and friends. In the case of Ontario's food service industry, it experienced a 6.1% increase in sales during the first six months of 2018. However, the real sales amount decreased by 0.5%. This is also considered as a steep dive as compared to the 4.1% growth average in the last four years. As with the other areas in Canada, this was mainly attributed to the lower employment rates in the regions. On a positive note, the Ontario region has seen a 6.6% menu price increase. This was due to the rising minimum wage of the residents. These residents can now afford more expensive food items in the restaurants.

CANADIAN MILLENNIALS - VALUES AND PREFERENCES

As for the millennials in Canada, a national survey results show that this group cannot be placed into demographic or psychographic boxes as they have a multitude of traits. Based on the survey, less than half of this age group in Canada mentioned that they have enough wealth to experience the kind of life that they want. Most of them also felt that their situation is below par compared to their parents' situations at the same age. However, the generation still expressed their optimism on their future economic outlook. This is especially seen in those residents who are not native Canadians.
Most millennials were also perceived to be out-of-touch with politics, but this was overturned by the reality that they do keep themselves abreast of current happenings in the country and in the world. They typically get their information from social media platforms, as well as from traditional channels. Approximately one in four millennials has actively participated in cause-related initiatives such as those involving the environment, social concerns, healthcare, and others. This engagement is linked to this generation's level of education and social ethics. They also typically get their updates on these initiatives through digital platforms.

UNIONVILLE AND NEIGHBORHOOD STATISTICS

Unionville residents are all about tradition as seen from their old street structures that have been preserved. The area is also known for various restaurants, parks, and pubs that the residents are fond of. They are also seen to hold on to their historical European heritage. The town is also known for hosting the annual Unionville festival for its visitors. As for the Markham neighborhood, residents who are new to the community prefer the new urban way of living. This is seen as a positive since their modern style complements the old-world appeal of the neighborhood. Markham cultivates diversity as one of its priorities. The residents strive to nurture a place where everyone is respected and accepted.
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