Uni-Sport - Company Overview & Competitors

Part
01
of two
Part
01

Uni-Sport - Company Profile (A)

Publicly available Information on Uni-Sport was very scarce and there were only a limited number of sources found on this company. The sources that were available, including its official website did not contain in-depth information on the current operations (such as investments and partnerships) of the company. Based on the available information, it was found that Uni-Sport is a privately held company located in California with an estimated revenue between $1.7-5.4 million. The company provides heat applied graphics for athletic wear for Major League soccer equipment managers, manufacturers, and retailers.

Revenue

  • Since Uni-Sport is a privately held company, there were no annual reports available on its exact revenue figures. Hence, we had to expand our search to third-party company databases. According to Zoominfo, Uni-Sport has a revenue of $5.4 million while Owler shows a revenue of $1.7 million.
  • Since this range of reported revenue from the two sources ($1.7-$5.4 million) is significant, we searched through other databases such as Glassdoor, Hoovers, and Craft for further comparison. However, Uni-Sport company profiles were not found in any of these sources. The company also does not have a LinkedIn profile.

Location

  • The company is located in Gramercy Pl Gardena, California.

Products and Services Offering

  • Uni-Sport is a provider of heat applied graphics for athletic wear and also supplies official licensed soccer names and numbers to retailers. Its product offering is categorized into: graphic design, sponsor badges and patches, accessories customization, ball customization, and custom numbers.

Target Customers

  • The company had originally targeted its products and services to equipment managers of Major League Soccer, sports garments and soft goods manufacturers, and retail stores. Uni-sport has since expanded services to "all team sports."

Competitive Advantage

  • According to its official website, Uni-Sport considers its "ability to provide products that clubs, teams and fans desire in a package that benefit retailers" as what sets it apart from the rest. Hence, this can be considered as its competitive advantage. In addition, the company has more than twenty years of experience in textile supply and design.

Value Proposition

  • According to its website, Uni-Sport has the "largest selection of officially licensed soccer name and number sets from around the world and provides comprehensive customization solutions to sporting goods and retail stores of all sizes."
  • The company provides efficient heat transfer graphics to manufacturers on any continent. It also supports green solutions and offers its products with the latest Oeko-Tex certification. It "strives to provide "professional customer service based on knowledge, attention to detail, and high-quality products."

Mergers & Acquisitions

  • According to Crunchbase, Uni-Sport is not associated with any mergers or acquisitions.

Partnerships

  • An article from Our Sports Central has reported that Uni-Sport had entered into a partnership with USL (United Soccer Leagues) as the "official patch and heat transfer supplier for USL and its system of North American elite-level soccer leagues."
  • The article further states that Uni-Sport has also provided its services to many other "top teams, leagues, and companies within the soccer industry such as FC Barcelona, Chivas Guadalajara, Club America, UMBRO, select Nike federations, Major League Soccer, Spain's La Liga, Italy's Lega Calcio, Germany's Bundesliga and the Federacion Mexicana de Futbol."

Investments

  • Information on investments made by Uni-Sport in innovation was not publicly available. However, according to Crunchbase, the company was projected to have spent $161.9K on IT during a particular year.
Part
02
of two
Part
02

Uni-Sport - Competitors (A)

Dyer Outdoor LLC DBA DyerPrime and TransferExpress Inc. are two of the competitors of Uni-Sport.

Dyer Outdoor LLC, DBA Dyer Prime

Estimated Revenue

  • There is no information on the company's estimated revenue.

Products

The company offers six categories of products:

Target Consumer

The company's target consumers are:
  • West Virginia amateur and professional sports teams
  • Schools that want to obtain custom-printed or stock-printed apparel or other promotional items.
  • Amateur and professional sports teams outside West Virginia
  • Non-sports companies who want logos, other messages, and/or embroidery applied to shirts or other promotional items.
  • Outdoorspeople who watch the company's YouTube channel.
  • Anyone who needs custom printing or stock printing or heat transfer of graphics onto a medium such as paper or fabric.

Competitive Advantage

  • Interestingly, DyerOutdoor LLC DBA DyerPrime uses the exact same language on its home page as Uni-Sport uses on ITS homepage: "Dyer Prime is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock heat transfers solutions for every sport imaginable." Compare this to Uni-Sport's language on its home page: "Uni-Sport is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock HT solutions for every sport imaginable."
  • DyerOutdoor LLC DBA DyerPrime differentiates itself from other companies through its ability to offer "custom heat transfers other than letters, numbers, and designs not listed ... including custom digital logos."
  • The company offers "a variety of colors and font choices as well as several options for materials such as glitter flake, neon’s and school colors."
  • The company is located in West Virginia and all its products are made in West Virginia.
  • Company employees produce YouTube videos and a blog that are educational and entertaining.

Value Proposition

  • DyerOutdoor LLC DBA DyerPrime describes itself as "a full service business marketing studio. The team of designers and print experts at Dyer Prime are committed to all facets of marketing your business. From promotional items such as brochures and business cards to branded shirts, hoodies, and hats, we’ve got you covered. We even provide digital services as well, so if you need a logo designed or even a whole business website created, Dyer Prime is your one stop shop."

Transfer Express Inc.

Transfer Express Inc. is an Ohio company founded in 1990. It produces custom, heat-transferred and screen-printed designs, numbers, and letters and services for businesses.

Estimated Revenue

Products

The company offers eleven categories of products, listed below:
  • Heat-applied transfers
  • Screen printing transfers
  • Numbers
  • Letters and express names
  • Custom rhinestone applications
  • Decals, banners, bumper stickers, wall graphics, and static clings
  • Marketing tools for businesses
  • Stock transfers
  • Wholesale apparel
  • Heat presses
  • Online store sales opportunities for other businesses and schools

Target Customers

The company directs its advertising messages through its website and through social media including Facebook, YouTube, Pinterest, Twitter, Instagram, and LinkedIn to these customers:
  • Schools, amateur and professional sports teams, individuals, and companies that want to purchase custom-designed or stock apparel, with or without heat-transfer logos, numbers, rhinestones, and/or letters.
  • People who want to start a business using heat-transfer technology.
  • Organizations that want to set up online stores to sell their promotional materials through Transfer Express Inc.
  • Organizations that want to purchase marketing services

Competitive Advantage

  • On its website, the company describes itself this way: "Transfer Express has been The Custom Transfer Source since 1990, producing high-quality transfers with the fastest delivery in the industry. One-color screen printed transfers ship same-day and apply in as little as 4 seconds with just a heat press."

Value Proposition

  • The company has been in business for 20 years and has vast experience.
  • The company offers a greater variety of transfers than other companies, e.g., heat transfers, screen printing, digital transfers, stretch litho transfers, full-color transfers.

Research Strategy

We searched for information on Dyer Outdoor LLC DBA DyerPrime's annual revenue in sources such as Kiplinger, ZoomInfo, Bloomberg, and Owler. There were no listings for the company at all. Next, we looked for an annual report from Dyer Outdoor LLC DBA DyerPrime, but since the company is privately held, we were unable to locate an annual report. We checked the company's Facebook page to see whether there were any press releases about its earnings or revenues, but found none. We looked at the website of the Securities and Exchange Commission to see whether the company had filed any reports, but there were no results there. We looked for the company's YouTube channel but could not find it.



Sources
Sources

From Part 02
Quotes
  • "Dyer Prime is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock heat transfers solutions for every sport imaginable."
  • "Our custom heat transfers are Eco-Friendly and designed to withstand tough athletic environments. Tested and approved by major sports wear manufacturers we put professional quality in your hands."
  • "We do also offer custom heat transfers other than letters, numbers, and designs not listed below including custom digital logos. Contact us for more information. Heat Transfer Services for custom digital logos."
  • "Cad Cut is the process of applying a heat transfer material to the surface of a textile substrate. The transfer material is cut to design using a computerized cutter then the cutout is applied to the garment using heat and pressure."
  • "Dyer Prime offers a variety of colors and font choices as well as several options for materials such as glitter flake, neon’s and school colors."
  • "Anything you can think of our artists can make it come to life. From Screen Printing to Promotional products, Dyer Prime has what you need! Signs & Banners to Pens and Buttons if we don’t carry it we can get it in."
  • "Products: t-shirts, jerseys, sweatshirts"
  • "Signs & Banners to Pens and Buttons if we don’t carry it we can get it in."
Quotes
  • "The Charleston-based owner and operator of Dyer Outdoor, which has notched up some 2 million views of its outdoor videos on YouTube since 2012, Dyer said it was the woods that helped him find himself after he came back home to West Virginia following a 15-month-long tour of duty in Iraq. A Staff Sgt. in the U.S. Army National Guard as a Military Photojournalist, Dyer said he was floundering when he hit the soil Stateside reeling from what he saw and went through."
  • "A photojournalist who also has a graphic design and printing degree from the West Virginia University Institute of Technology, Dyer said his friends suggested he combine his voracious love for any outdoor adventure with his videographing skills."
  • "With his Army buddies Tye Ward and Bruce Veasley, Dyer Outdoor began a YouTube channel in 2012, with a fresh monthly video that includes gear reviews (everything from tazers to suspended tents), how-to videos (everything from making hand drums to making fire) and outdoor events around the region (everything from the Tough Mudder races to Boy Scout camp)."
  • ""By November 2012 we had about 2.3 million views and I fluctuate between 5,000 to 6,000 subscribers so we realized we had a good working formula," Dyer said. ""
  • "While Dyer and his mates enjoy having so many people check out their instructional videos on YouTube, Dyer Outdoor keeps evolving as the business now sells the outdoor gear it reviews, and is increasingly sharing primitive skills with new voices and outlets. They've added a weekly podcast starring Tye Ward and Dyer, and added Amanda Lytten's blog, "Huntress in Heels.""
  • "Currently, Dyer Outdoor has a Buckskin Weekend Workshop that runs Oct. 17-19 at Camp Virgil Tate in Charleston. At this weekend workshop folks will learn primitive skills covering several methods of tanning to include hair on tanning but will be focusing on the wet scrape, brain tan method."
Quotes
  • "Uni-Sport is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock HT solutions for every sport imaginable."
  • "Our custom heat transfers are Eco-Friendly and designed to withstand tough athletic environments. Tested and approved by major sports wear manufacturers we put professional quality in your hands."
Quotes
  • "Headquarters: 7650 Tyler Blvd., Mentor, Ohio, 44060, United States Phone: (440) 918-1920 Website: www.transferexpress.com Employees: 18 Revenue: 3.6M Description Transfer Express, Inc. is a progressive company that manufactures custom, heat-applied, custom garment transfers known as Easy Prints®. "
Quotes
  • "Transfer Express, Inc. manufactures custom, heat-applied, and garment transfers. The Company offers custom screen printed and digital heat applied transfers, as well as provides heat applied names, numbers, letters, and full color digital transfers for various garment types and colors. Transfer Express serves customers in the United States and Canada. FOUNDED 12/17/1990 NO. OF EMPLOYEES 65"
Quotes
  • " Based in Mentor, Ohio, Transfer Express®, Inc. manufactures custom heat applied transfers that apply with a heat press to apparel and more. Our transfers are used by athletic apparel dealers, T-shirt retailers, and many other markets in the U.S. and Canada. We are also a provider of blank apparel. We are your one-stop shop for decorating apparel. Our screen printed transfers offer a cost-efficient method to decorate apparel with a screen printed look without the hassle of the screen printing process. "
  • "In addition to heat applied transfers, we offer much of what is needed to help you operate a successful T-shirt business, including: Heat presses: Hotronix® & MAXX® Heat press accessories Marketing kits for your business Educational videos and articles "
  • "Purpose: Helping our dealers grow their custom apparel businesses is our number one priority. Everything we do is focused on making sure our dealers get high-quality, fashionable custom transfers on time and on budget. Our management team endeavors to keep Transfer Express competitive. We do this by using the latest in manufacturing, sales, and marketing techniques and investing in our greatest asset, our employees. The future shows much promise and plenty of room for growth as our company continues to succeed year after year."
Quotes
  • "Owler Estimated Revenue $2.9M Stahls' Transfer Express has $2.9M in estimated revenue annually. Number of Employees 42 Last updated: Jan 29, 2020 "