Revenue

• Since Uni-Sport is a privately held company, there were no annual reports available on its exact revenue figures. Hence, we had to expand our search to third-party company databases. According to Zoominfo, Uni-Sport has a revenue of $5.4 million while Owler shows a revenue of $1.7 million.
• Since this range of reported revenue from the two sources ($1.7-$5.4 million) is significant, we searched through other databases such as Glassdoor, Hoovers, and Craft for further comparison. However, Uni-Sport company profiles were not found in any of these sources. The company also does not have a LinkedIn profile.

Location

• The company is located in Gramercy Pl Gardena, California.

Products and Services Offering

• Uni-Sport is a provider of heat applied graphics for athletic wear and also supplies official licensed soccer names and numbers to retailers. Its product offering is categorized into: graphic design, sponsor badges and patches, accessories customization, ball customization, and custom numbers.

Target Customers

• The company had originally targeted its products and services to equipment managers of Major League Soccer, sports garments and soft goods manufacturers, and retail stores. Uni-sport has since expanded services to "all team sports."

Competitive Advantage

• According to its official website, Uni-Sport considers its "ability to provide products that clubs, teams and fans desire in a package that benefit retailers" as what sets it apart from the rest. Hence, this can be considered as its competitive advantage. In addition, the company has more than twenty years of experience in textile supply and design.

Value Proposition

• According to its website, Uni-Sport has the "largest selection of officially licensed soccer name and number sets from around the world and provides comprehensive customization solutions to sporting goods and retail stores of all sizes."
• The company provides efficient heat transfer graphics to manufacturers on any continent. It also supports green solutions and offers its products with the latest Oeko-Tex certification. It "strives to provide "professional customer service based on knowledge, attention to detail, and high-quality products."

Mergers & Acquisitions

• According to Crunchbase, Uni-Sport is not associated with any mergers or acquisitions.

Partnerships

• An article from Our Sports Central has reported that Uni-Sport had entered into a partnership with USL (United Soccer Leagues) as the "official patch and heat transfer supplier for USL and its system of North American elite-level soccer leagues."
• The article further states that Uni-Sport has also provided its services to many other "top teams, leagues, and companies within the soccer industry such as FC Barcelona, Chivas Guadalajara, Club America, UMBRO, select Nike federations, Major League Soccer, Spain's La Liga, Italy's Lega Calcio, Germany's Bundesliga and the Federacion Mexicana de Futbol."

Investments

• Information on investments made by Uni-Sport in innovation was not publicly available. However, according to Crunchbase, the company was projected to have spent $161.9K on IT during a particular year.

Dyer Outdoor LLC, DBA Dyer Prime

•  Dyer Outdoor LLC, DBA Dyer Prime, is a West Virginia Company founded in 2012 by David Dyer, a retired staff sergeant.

Estimated Revenue

• There is no information on the company's estimated revenue.

Products

•  Custom printed t-shirts, sweatshirts, and jerseys.
•  Embroidered apparel and accessories used as promotional materials by West Virginia organizations, and organizations outside West Virginia.
•  Custom heat transfer graphics for athletic apparel and other items.
•  Social media marketing services.
•  Branding and design services.
•  Other custom items: pens, banners, buttons, signs.

Target Consumer

• West Virginia amateur and professional sports teams
• Schools that want to obtain custom-printed or stock-printed apparel or other promotional items.
• Amateur and professional sports teams outside West Virginia 
• Non-sports companies who want logos, other messages, and/or embroidery applied to shirts or other promotional items.

• Outdoorspeople who watch the company's YouTube channel. 
• Anyone who needs custom printing or stock printing or heat transfer of graphics onto a medium such as paper or fabric.

Competitive Advantage

• Interestingly, DyerOutdoor LLC DBA DyerPrime uses the exact same language on its home page as Uni-Sport uses on ITS homepage: "Dyer Prime is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock heat transfers solutions for every sport imaginable." Compare this to Uni-Sport's language on its home page: "Uni-Sport is the leader in professional quality heat applied graphics for athletic wear. We offer custom and stock HT solutions for every sport imaginable."
• DyerOutdoor LLC DBA DyerPrime differentiates itself from other companies through its ability to offer "custom heat transfers other than letters, numbers, and designs not listed ... including custom digital logos."
• The company offers "a variety of colors and font choices as well as several options for materials such as glitter flake, neon’s and school colors."
• The company is located in West Virginia and all its products are made in West Virginia.
• Company employees produce YouTube videos and a blog that are educational and entertaining.

Value Proposition

• DyerOutdoor LLC DBA DyerPrime describes itself as "a full service business marketing studio. The team of designers and print experts at Dyer Prime are committed to all facets of marketing your business. From promotional items such as brochures and business cards to branded shirts, hoodies, and hats, we’ve got you covered. We even provide digital services as well, so if you need a logo designed or even a whole business website created, Dyer Prime is your one stop shop."

Transfer Express Inc.

Estimated Revenue

• Between $2.9 million and $3.6 million annually

Products

• Heat-applied transfers
• Screen printing transfers
• Numbers
• Letters and express names
• Custom rhinestone applications
• Decals, banners, bumper stickers, wall graphics, and static clings
• Marketing tools for businesses
• Stock transfers
• Wholesale apparel
• Heat presses
• Online store sales opportunities for other businesses and schools

Target Customers

•  Schools, amateur and professional sports teams, individuals, and companies that want to purchase custom-designed or stock apparel, with or without heat-transfer logos, numbers, rhinestones, and/or letters.
• People who want to start a business using heat-transfer technology.
• Organizations that want to set up online stores to sell their promotional materials through Transfer Express Inc.
• Organizations that want to purchase marketing services 

Competitive Advantage

• On its website, the company describes itself this way: "Transfer Express has been The Custom Transfer Source since 1990, producing high-quality transfers with the fastest delivery in the industry. One-color screen printed transfers ship same-day and apply in as little as 4 seconds with just a heat press."

Value Proposition

• The company has been in business for 20 years and has vast experience.
• The company offers a greater variety of transfers than other companies, e.g., heat transfers, screen printing, digital transfers, stretch litho transfers, full-color transfers.

Research Strategy