Ulta

Part
01
of fifteen
Part
01

Ulta 1

Ulta has acquired QM Scientific, an AI-powered startup to enhance the retail experience of its online and in-store customers. It is also partnering with Perfect Corporation to enhance the AI features on Perfect Corp.'s product, Beauty 3.0. Additionally, Ulta has also partnered with M.A.C. and Benefit Cosmetics for social media innovations. We have provided details of the requested information in rows 4-15, columns M-N of the attached spreadsheet.

RESEARCH STRATEGY

To find the requested information on Ulta, we searched through the company's annual report and press releases, as well as sites such as Crunchbase which provide business information for companies. We also looked through reputable media sites, blogs, and patent databases.

ULTA

Ulta is working in the field of AI to provide a better experience for its customers via digitization and personalization. The company is using AI technology from recently acquired QM Scientific, to enhance and learn shopper habits, and to respond and suggest them instantly. Ulta is partnering with Perfect Corp., and Cosmopolitan magazine to launch a state-of-the-art artificial intelligence and augmented reality technology for both its stores and online customers. The company is also partnering with Google Cloud to automate inquiries generated by customers with the all-powerful AI communication capability of Google Cloud. Apart from its acquisitions, Ulta has not made any investment in AI. Also, there is no patent related to the AI filed by Ulta.
Part
02
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Part
02

Ulta 2

We have entered the requested details concerning Ulta personalization services and content customization in rows 17-27 of the attached spreadsheet.
After searching through several sources including Ulta’s annual reports, press releases, industrial publications, and media sources, there is no publicly available information on the company patents filing regarding personalization approach and investments in any company offering personalization solutions, asides the companies they acquire that provide personalization services.
Also, after searching through several sources such as Ulta's annual reports, press releases, industrial publications, and media sources, we could not retrieve related information concerning Ulta’s content buying, content investing, and any patents filing regarding content on public data.
Additional information regarding the research can be accessed here.
Part
03
of fifteen
Part
03

Ulta 3

The information regarding Ulta's IoT products, IoT in fragrance and beauty, IoT partnering, IoT buying, IoT investing, IoT patents, as well as all the same categories when it comes to skin diagnostics, has been compiled in rows 28-38, column M, of the attached spreadsheet.

ULTA

Ulta Beauty accelerated its innovation in 2018 by investing in technology, including artificial intelligence and augmented reality. The company made its first-ever acquisition and invested in a multi-year strategic partnership with Iterate, a technology solutions company and workflow platform, in order to build a digital innovation ecosystem.

GlamStreet, the most recent acquisition of Ulta, has been behind the development of GLAMLab which is Ulta’s virtual try-on experience in the mobile app. Glam Lab is a virtual try-on app that allows users to upload a selfie and test products against their skin tones.
Part
04
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Part
04

Ulta 4

Data required for rows 39 to 44 pertaining to Ulta's augmented and virtual reality activities and rows 45 to 50 pertaining to Ulta's mirror technology activities has been provided in the attached spreadsheet.

To complete the data and information required, we scoured and carefully examined company website, press releases, annual reports, industry-related publications, news articles, and other reputable external sources. On AR/VR activities, Ulta visibly utilized this technology and has notable partnerships, investments, and acquisitions. However, on the mirror technology, after examining all possible sources, we have concluded that there was no indication that Ulta is inventing new mirror technologies, nor partnering, investing, and acquiring mirror tech companies.

Our detailed findings, including source links, were provided in column M and N, rows 39 to 50 in the attached spreadsheet.
Part
05
of fifteen
Part
05

Ulta 5

We have conducted an examination of Ulta's activities in the blockchain and sustainability spaces and entered our findings in columns M and N, rows 51 through 62 of the attached spreadsheet. For both blockchain and sustainability capabilities, we examined Ulta's investor relations materials, such as annual reports and proxy statements, as well as the company's press releases and relevant industry reports such as the Beauty Industry Report, Nielsen's 'The Future of Beauty' report, and others. In addition, we conducted a press search to find information regarding Ulta's work in the blockchain and sustainability spaces. After exhausting these three approaches, we could not find evidence of Ulta working in the blockchain space, and while Ulta has implemented some sustainability measures, they do not include measures specific to fragrance and beauty, and they do not encompass partnerships, acquisitions, investments in companies, or patents.
Part
06
of fifteen
Part
06

Ulta 6

We have entered the requested details on Ulta's materials and luxury as a service offering on rows 63-74, columns M-N of the attached spreadsheet.
After searching through several sources including Ulta's annual reports, press releases, industry trade publications, and media sources, there is no publicly available information on Ulta's partnership, acquisition or investment in any company with materials and luxury as a service capabilities. There is also no information on Ulta filing a patent for any materials or luxury as a service intellectual property rights or seeking new “magic materials” for any of its products.
Part
07
of fifteen
Part
07

Ulta 7

After conducting a comprehensive search on Ulta's website, annual reports, press releases, and several trades and media publications including Mobile Marketer, The Ladder, and Drug Store News, we were unable to establish any services that Ulta offers on luxury rentals and home try-on products. Although Ulta does not have any services related to physically trying products on at home before purchase, the company has a virtual makeup try on found on its website that allows its users to try their favorite Ultra products such as lipsticks, eyeliners, and foundations whenever and wherever they want. Also, recently the company announced its move to use artificial intelligence and augmented reality technologies from Perfect to promote its salon services and in-store shopping. For instance, shoppers can use virtual hair try on, and they get to combine physical, digital, and emotional experiences. Complete details may be found in the attached spreadsheet, column M and rows 75 to 84.
Part
08
of fifteen
Part
08

Ulta 8

We have entered the requested details on Ulta's direct to consumer and online marketplace technologies on rows 85-96, columns M-N of the attached spreadsheet.

After searching through several sources including Ulta's annual reports, press releases, industry trade publications, and media sources, there is no publicly available information on Ulta's partnership, acquisition or investment in any company with direct to consumer or online marketplace technology capabilities. There is also no information on Ulta filing a patent for any direct to consumer or online marketplace technology.



Part
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Part
09

Ulta 9

The Ultamate Rewards program by Ulta has three levels of membership which are called Member, Platinum, and Diamond. For the Member level, customers can earn 1 point for every $1 spent at Ulta. The Platinum membership level offers $450 in spend per year and 1.25 points for every dollar spent. The points are doubled during the individual's birthday month and they never expire. For the Diamond membership level, total spend of $1,200 is offered per year and 1.5 points are earned per dollar spent. There's also daily free shipping for orders of $25 or more, and an annual beauty service reward card of $25 is offered. Based on Ulta's official websites, annual reports, press releases, and third party news publications, the company does not have partnerships for its present loyalty program or any past loyalty initiatives. Ulta has also not invested or bought any company for its loyalty program. The company recently acquired its fist businesses in 2018 to improve its digital experience. The requested information on Ulta has been entered into rows 97 to 108, column M of the attached spreadsheet.
Part
10
of fifteen
Part
10

Ulta 10

We have entered the requested details concerning Ulta in rows 109-120 of the attached spreadsheet. After scouring Ulta's digital and annual reports, news publications, M&A databases like CrunchBase, and company profiles, we determined that there is no evidence of Ulta investing in any firm using computer vision, machine learning, and RFID to understand human emotions and behavior patterns to communicate with the customer. Also, there was no evidence of the company buying, partnering or investing in stores or ecommerece to prepare for the future. However, the cosmetic firm has acquired QM Scientifc and GlamST for a series of technologies that could help consumers utilize machine learning to educate themselves with each of their client's individual purchasing habits and preferences.
Also, after searching through several sources such as Ulta's annual reports, press releases, industrial publications, and media sources, we could not retrieve related information concerning the patents filed for their in store shopper behavior or future ecommmerce solutions. Although the company filed patents in 2018, there is no publicly available information to determine which patents were specifically dedicated to both.

Details of these findings can be found in rows 109-120 of the attached spreadsheet.

Part
11
of fifteen
Part
11

Ulta 11

According to Ulta, news publications, and company profiles, Ulta has partnered with two companies in the last few years to create voice products and does not offer click to collect services. Details of each can be found in rows 121-132 of the attached spreadsheet. The company partnered with QM Scientific and GlamST to create voice search products for their mobile app. They do not, however, provide click to collect services through their website. Because there is only one product that the company uses voice technology for, we determined that they do not invest specifically in voice technology for the fragrance and beauty sector.
Part
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Part
12

Ulta 12

According to Ulta, news publications, and company profiles, Ulta has partnered with Madison Reed to create an SMS chat bot and does not invest in fashion prediction services. Details of each can be found in rows 133-143 of the attached spreadsheet. Because there is only one product that the company uses chat bot technology for, we determined that they do not invest specifically in chat bot technology for the fragrance and beauty sector.
Part
13
of fifteen
Part
13

Ulta 13

After analyzing Ulta reports, news publications, and company profiles, we determined that Ulta has partnered with two companies, invested in the companies it partnered with, and acquired two other companies in the last few years to help personalize the online guest experience. The company partnered with to facilitate the personalization of the guest e-commerce experience are Iterate and Spruce. We also noted that the company does not provide 3D printing services. Details of these findings can be found in the attached spreadsheet, column M, rows 144 to 155.
Part
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of fifteen
Part
14

Ulta 14

According to Ulta, news publications, and company profiles, Ulta has simple anti-theft procedures and POS advertising. Details of each can be found in rows 156-167 of the attached spreadsheet. The company has simple electronic monitoring to deal with theft in stores, however, they do not publicly provide any further details of their efforts. Similarly, they use their POS system to analyze customer buying trends and replenishment needs. Because their efforts are focused company wide, we determined that they do not have any efforts focused specifically in the fragrance and beauty sector.
Part
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of fifteen
Part
15

Ulta 15

According to Ulta, news publications, and company profiles, Ulta has been focused on omnichannel efforts since 2016, however, they do not provide any subscription services. Details of each can be found in rows 168-179 of the attached spreadsheet. The company has invested efforts into connected and synced inventory, online product releases, collaborative leadership, shared data, and other omnichannel endeavors. Because their efforts are focused company wide, we determined that they do not specifically invest in omnichannel for the fragrance and beauty sector.
Sources
Sources

From Part 01