UL: Services and GMA
As an independent safety science company, UL is committed to promoting security, quality, safety, sustainability, and confidence among companies operating within various industries. UL offers a range of services including advisory solutions, analytics & intelligence, digital applications, auditing, testing, verification, inspection, learning & development, and certification. As part of its global market access services, UL has provision for customized services that fit the needs, expectations, rules, regulations, and requirements of specific global markets.
- Advisory solutions: To the many industries it serves, UL offers valuable insights and advice on new opportunities. It also advises companies on ways to take advantage of such opportunities to access new markets, for product development, and enhanced the security, among other key business objectives,
- Analytics and intelligence: UL recognizes the value of analytics and business intelligence, both of which are data-oriented. The company provides players in various industries with actionable insights and increased visibility to better manage emerging risks and opportunities in the market.
- Auditing: Taking into account the continually evolving market challenges at the global level, UL conducts assessments of facilities, systems, and processes. It does so to ensure sustainable practices, supply relationships, and procedures that not only guarantee brand reputation but also comply with regulatory requirements.
- Certification: UL helps various companies to navigate through the complex compliance landscape. Through that, it boosts their confidence with aspects such as product safety, overall sustainability, personnel certification, as well as security validation.
- Digital applications: With UL, companies can leverage data-driven decision-making and management. The company offers digital applications' solutions that not simplify complex tasks but also provide easy and secure access to crucial intelligence necessary for solving market challenges.
- Inspections: UL delivers both on-site and field inspection services to help brands identify existing and emerging risks in their systems. Such risks include those that can negatively impact on sustainability, security, safety as well as performance and quality. Ultimately, it helps brands to close compliance gaps and protect their brand value.
- Verification: According to UL, it aims to ‘build trustworthiness in a crowded marketplace.’ In line with the same, the company confirms the accuracy of brands’ operations and environments through objective, science-based assessments.
- Testing: To ensure that products are up to the required standards and expectations, UL offers testing services in line with the global requirements. That way, brands can remain competitive and achieve market acceptance
- Learning and Development: UL provides personal and professional development through custom workshops, instructor-led and content development sessions, live webinars and on-demand eLearning courses and live webinars. These tools enable people across industries to be equipped with skills, knowledge, and expertise to succeed.
GLOBAL MARKETS ACCESS
- One of the key offerings by UL for global market access is customization of services to fit into the specific market needs and requirements.
- UL also helps brands to better understand the rules, regulations, and requirements of each of the countries that form part of a target market for the brands.
- UL also has provision for the customization of the delivery process, using a four-phased methodology that ensures that markets are reached in good time, depending on needs and priority.
- The company participates in the global certification schemes (such as CB Scheme); as such, they have streamlined service paths that make it easy to access global markets.
- When working with UL, it is possible to get approvals and certifications for various countries without having to retest or work with multiple organizations. Ultimately, it leads to reduced costs and faster time-to-market for brands.
- Some services that UL provides to ensure that brands can have access to global markets include testing, certification, inspection, auditing, and advisory & education.
- For global access, the delivery process has to go through various steps including; assessment (to determine priorities, preferences, rules, and regulations, etc.), planning (develop compliance strategy and implementation plan) execution (make delivery based on preset implementation plan and in line with the compliance strategy), and support (monitoring of certifications and validity, and provide notifications on requirements updates or certification renewals).
- Some global standards that brands have to comply with through testing and certification include; Mexican Official Standards (NOM), ENEC, China Compulsory Certificate (CCC), National Institute of Metrology Standardization and Industrial Quality (INMETRO), Metrology and Quality Organization (SASO), Saudi Standards, and ENERGY STAR®.
- Global markets accessible through UL services include North America, Latin America, Europe, and the Asia Pacific.
We leveraged UL's website to get information on its services and global market services. However, we were unable to locate any future plans/growth/innovation by the company.
First, we began by reviewing UL's website in attempts to find any mentions of UL's future plans. Specifically, we focused on the company's press release section, featured stories, and media center. Our idea behind this strategy was that most companies detail their plans in the press release and news sections and published the same for the public to see. However, we did not succeed as most of the news we found was about UL's current undertakings, collaborations, new centers, as well as new products.
Secondly, we tried to find any interviews with UL's executives. We reviewed sites such as Onclusive and Executive Interviews. We did this because in most cases, executives usually mention their plans when they are invited for interviews. Unfortunately, we could not find any relevant interviews. Kathy Seegebrecht, the SVP and Chief Marketing Officer for UL, gave one interview (as published on Onclusive), but only focused on matter PR and content marketing.
As our third strategy, we tried to find UL's future plans from industry publications such as applieddnasciences, LEDs Magazine, and third-party media outlets such as Businesswire and PRNewswire. From these sites, we found information on strategic partnerships and acquisitions announced by the company, and news about safety certifications. There was no information about future plans, growth, or innovation.
We concluded that UL most likely does not reveal much about its plans for competitive reasons.