U.S. Sports Trends & Discussion

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U.S. Sports Trends & Discussion - Consumer discussions

Provided below are some trending news articles related specifically to people's discussions on sports. These articles tackle various topics, which include pay equality, the LGBTQ community, differences in gender and race, competition among the youth, and the US sports public policy.

ARTICLE #1: Consumers Will Decide If Women's Sports Teams Get "Equal Pay"

  • The article can be found here.
  • Overview: With the US Women's Soccer Team clinching the championship at the World Cup 2019, it came into light that players in the Women's Team are not paid as much as the players in the Men's Team. It was also seen that some fans and players even chanted "equal pay" during the World Cup victory.
  • Ranking: The article has 58 comments/discussions by consumers.

ARTICLE #2: USA's formidable women's soccer team is no accident. It's a product of public policy

  • The article can be found here.
  • Overview: The article points out that the success of the US Women's Soccer Team is in fact the success of a law, whose fundamental principle is that women's and girls’ potentials are worth investing in.
  • Ranking: The article has been shared 8,016 times.

ARTICLE #3: The N.F.L. Has Been Consumed by the Concussion Issue. Why Hasn’t the N.H.L.?

  • The article can be found here.
  • Overview: The article highlights how important it is that NHL acknowledges and accepts the responsibility for players who have passed and those who are out there with chronic traumatic encephalopathy (CTE) and are unaware. CTE is the degenerative brain disease caused by repeated blows to the head.
  • Ranking: The article has 16 comments/discussions by consumers.

ARTICLE #4: 'Go gays!': Why USA's LGBTQ World Cup stars are more important than ever

  • The article can be found here.
  • Overview: The article addresses the issues that the LGBTQ community face in the US sports industry. According to the article, “sports may very well be the way to win over LGBTQ skeptics, but many athletes remain closeted for fear of being rejected by their teams, leagues, fans, or sponsors.”
  • Ranking: The article has been shared 265 times.

ARTICLE #5: The NFL is 70% black, so why is its TV coverage so white?

  • The article can be found here.
  • Overview: The article tackles the issue of broadcasters and their origin by discussing why there are not more black broadcasters presenting the game that is dominated by them. As cited in the article, "[among the] 251 national and regional NFL broadcasters for the 2018 season, 19% of them were black. And in a league where black players make up more than two-thirds of the player body, black former players make up less than a third of the broadcast".
  • Ranking: The article has been shared 199 times.

ARTICLE #6: Sex Differences, Gender, and Competitive Sport

  • The article can be found here.
  • Overview: This article highlights that variance between races is far smaller than that observed between male and female categories in sports, such that "the 100m final where 100 percent of the champions in the past 30 years have been from West African heritage."
  • Ranking: The article has 124 comments/discussions by consumers.

ARTICLE #7: Should College Athletes Be Paid?

  • The article can be found here.
  • Overview: The article discusses whether college athletes should be paid as they generate huge money and attention for their colleges, and the risk of paying athletes, which will distort the economics of college sports in a way that would hurt the broader community of student-athletes, universities, fans, and alumni.
  • Ranking The article has 248 comments/discussions by consumers.

ARTICLE #8: Are Youth Sports Too Competitive?

  • The article can be found here.
  • Overview: The article highlights the issue of high competition among American youth and discusses concerns like “are youth sports in the United States too focused on competition rather than the physical well-being for all?" and "what aspects of America’s approach to youth sports do you think should be changed or could be improved?”
  • Ranking: The article has 91 comments/discussions by consumers.

Research Strategy:

We started our search by reviewing articles published by The Guardian, The New York Times, The Wall Street Journal, The Atlantic, Daily Mail, USA Today, The Gazette, The Sport Journal, Fox News, Quillette, ESPN, The Washington Post, and The Federalist. We then chose trending articles that satisfy the criteria, such that they are related to consumers'/people's discussions/views on sports. Therefore, we prioritized those that looked into sports issues involving pay gap, diversity in gender and color, among others. For this request, we defined "trending" on the basis of consumer engagement, which is either expressed as number of shares or number of comments/discussions. Moreover, all the chosen articles are published in 2019 hence, reflect the current issues being discussed by people who follow US sports.
Part
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Part
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U.S. Sports Trends & Discussion - People in Sports, Outside of Sports

The articles currently trending on what athletes are doing outside of sports are on Manny Pacquiao, Serena Williams, LeBron James, Stephan Curry, Michael Phelps, Floyd Mayweather, Mike Tyson, the Griffin brothers, Kobe Bryant, and Tim Tebow. Below is an overview of the articles.

Manny Pacquiao Tops Senate Absentee Record

  • According to the Senate, Manny Pacquiao "posted the worst attendance record for senators in the third and last session of the 17th Congress as it adjourned".
  • Between July 23, 2018, and June 4, 2019, he attended 49 times and had 12 absences.
  • The article had a total engagement of 21,000 across Twitter, Facebook, Pinterest, and Reddit.

Serena Williams Spends $75,000 for Meghan's Babyshower

  • Serena Williams organized Meghan Markle's whole baby shower.
  • She also booked and paid a penthouse suite at The Mark which cost $75,000-a-night.
  • The suite booked is two full floors and is the "largest hotel penthouse suite" in the U.S.
  • It is also the most expensive hotel room in the U.S.
  • The article had a total engagement of 0.1 million across Twitter, Facebook, Pinterest, and Reddit.

LeBron James a Potential Candidate for United States Secretary of Education

  • Approximately 11,000 people have signed an online petition to make LeBron James, superstar of the Los Angeles Lakers, the United States Secretary of Education.
  • This petition speaks highly of James and criticizes Betsy DeVos, the current Secretary of Education. It is directed at President Donald Trump.
  • One of the things that sparked the petition was that James opened the "I Promise School" in Akron, Ohio (his hometown), last week.
  • The article had a total engagement of 1.1 million across Twitter, Facebook, Pinterest, and Reddit.

Stephan Curry Invests in Esports Company TSM

  • Swift, TSM’s parent company, stated that it received $37 million in Series A funding.
  • "Ethan Kurzweil of Bessemer Venture Partners leads a group of investors that include three-time NBA champion Stephen Curry and AME Cloud Ventures, a fund started by Yahoo co-founder and billionaire Jerry Yang."
  • The article had a total engagement of 0.6 million across Twitter, Facebook, Pinterest, and Reddit.

Michael Phelps Receives Ruderman Award for Honesty on Mental Health, Helping Others

  • Through the Michael Phelps Foundation, Phelps is promoting how important water safety is and advocating to remove the stigma of mental health problems.
  • Phelps, 33 years old, believes many people, CEOs and retired athletes included, share his fight with depression.
  • The article had a total engagement of 3,200 across Twitter, Facebook, Pinterest, and Reddit.

Floyd Mayweather Buys $2,000 Worth of Lottery Tickets

  • Floyd Mayweather bought $2,000 worth of lottery tickets at a 76 gas station in Los Angeles.
  • The jackpot is currently $1 billion. If one person wins, they receive a lump sum of about $565 million.
  • The article had a total engagement of 0.2 million across Twitter, Facebook, Pinterest, and Reddit.

Mike Tyson Offered Money to Fight a Gorilla

  • Mike Tyson offered to pay a zoo-keeper £9,000 if he would fight a gorilla.
  • Tyson loves animals and is notorious for keeping exotic pets at his mansion. He eagerly wanted to "deck a gorilla" and was willing to pay for this privilege.
  • The article had a total engagement of 27,000 across Twitter, Facebook, Pinterest, and Reddit.

Griffin Brothers Tease New Book on Twitter

  • The Griffin brothers are promoting their book titled "Inseparable". The cover of the book features the brothers and it tells how important the NFL was in their lives.
  • Both brothers have authored the book and the third contributor is Mark Schlabach.
  • The article had a total engagement of 2,700 across Twitter, Facebook, Pinterest, and Reddit.

Kobe Bryant Opens Mamba Sports Academy

  • Former NBA star Kobe Bryant will open a multi-sport training center for youthful athletes. The center named the Mamba Sports Academy is located in Thousand Oaks, California.
  • The sports academy first opened in 2016 and currently trains 50,000 athletes. The center was re-branded under Bryant and was expected to open on January 2019.
  • The article had a total engagement of 85,000 across Twitter, Facebook, Pinterest, and Reddit.

Tim Tebow Engaged to Wed Former Miss Universe

  • Tim Tebow proposed marriage to his girlfriend to marry him and she accepted.
  • Tebow, a former NFL quarterback, proposed to Nel-Peters at his family’s farm outside of Jacksonville, Florida.
  • "The couple strolled along the property, and stopped next to a small lake, where Tebow had installed an arbor and a specially made bench that was engraved with the date the couple first met."
  • The article had a total engagement of 83,000 across Twitter, Facebook, Pinterest, and Reddit.

RESEARCH STRATEGY

To determine if a news article was trending, we used social media tracker "Social Animal" to find out the total number of engagements. For each personality, the article presented focuses on what they do outside their sports life or what they are doing outside of sports. Per celebrity, the most relevant news article was selected. Articles related to personalities involving sports were excluded. We have also taken screenshots of the total engagements of the articles.

Sources
Sources