Twitch

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Twitch - Canada

Our research team concluded that Twitch may not be the most profitable app to advertise on in Canada. This is because the app is ranked 14th in the nation and Canada only accounts for 4.1% of the apps total web traffic.

METHODOLOGY

Our research team first searched Alexa in hopes of finding Canada-specific data for Twitch. We searched for Twitch web traffic in Canada to determine its popularity. Here, we found that Canadians account for only 4.1% of total web traffic and the site ranked 14th in Canada. From, this we concluded that Twitch may not be the best platform to advertise on in Canada. However, we continued our search in attempts to find any further Canada-specific data.

As a second research strategy, our team scoured the Twitch website, as well as Twitch Tracker Statistics. Our team hoped to find a country-specific demographic breakdown of users. Unfortunately, the breakdown for age and gender was only listed at a global level, as we have listed in the previous request. Here, we found that the average daily number of viewers in the past 365 days were 1,218,523, thus allowing us to triangulate the total daily views per a day from Canadians. We also located the total current population of Canada to be 37,226,802 as of Saturday, May 4, 2019 so that we could perform a triangulation of the percentage of Canadians that use this app on a daily basis.

Lastly, as a third strategy, our team conducted a search of third-party databases such as Business of Apps and Intelligence Marketing Hubs. We hoped to find a breakdown of usage based on age, gender and platform growth that was specific to Canada specific. Unfortunately, our results were fruitless and all information was at a global level. Our team believes that it would be highly unlikely for Twitch or a third-party site to publish such data, when only 4.1 % of site visitors are from Canada.

FINDINGS

The average daily number of viewers in the past 365 days were 1,218,523. Canada accounts for 4.1%, meaning that 49,959 daily viewers are from Canada each day. (1,218,523 x .041)

The total population of Canada is 37,226,802 as of Saturday, May 4, 2019. If 49,959 daily viewers are from Canada each day, we can conclude that only 1.34% of Canadians view the platform each day.

Our team has thus concluded that this may not be the most profitable app to advertise on due to its low ranking and low percentage of views per day by Canadians.
Sources
Sources